Director Of Content And Analytics
CurrentConsult with clients to determine and develop brand style and voice. Write engaging, keyword driven, content for client’s websites to ensure traffic and conversions. Use industry standard tools to optimize websites to achieve highest SERP rankings. Analyze and redesign webpages based on UX/UI best practices to ensure optimal user experience and increased conversions.• Create unique brand voice for clients that engages and attracts potential customers• Design content based on UX/UI best practices to increase customer acquisition and conversion rates• Use industry standard tools and platforms to analyze website health, make recommendations, and implement changes• Create data-driven strategies to enhance customer acquisition, conversion, and retention• Use industry standard tools to create a winning keyword strategy based on client’s needs