Joe Cachero Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

As an Art Director for SEE Development, I developed communication strategies to help convey their mission and objectives for their special projects. Utilizing Brand, Motion, Presentation, and Web Design, I have continued to share SEE Development's message with their selected audiences.To implement the strategy, I shifted to the role of Design Manager, bringing the project assets to fruition.

Seattle, Washington, United States

Remote

I oversee a portfolio of business initiatives, including managing teams, developing product/ brand marketing campaigns, consumer packaging advertising, point-of-purchase systems, production, and online customer experiences, driving growth across regional, national, and international retail brands. In addition, I lead the design and launch of high-profile brands in partnership with executive leaders, strategizing creative initiatives for company websites, social media, and digital and print… Show more I oversee a portfolio of business initiatives, including managing teams, developing product/ brand marketing campaigns, consumer packaging advertising, point-of-purchase systems, production, and online customer experiences, driving growth across regional, national, and international retail brands. In addition, I lead the design and launch of high-profile brands in partnership with executive leaders, strategizing creative initiatives for company websites, social media, and digital and print productions.Key Accomplishments:• Designed, developed, and reworked brands ranging from consumer beverages and cosmetics to architecture firms, restaurants, and lounges.• Spearheaded the development of individualized packaging concepts and advertising campaigns for domestic and international retailers, increasing brand awareness by 35% and unique online viewers by 20%.• Led the implementation of digital asset management systems, such as Cento and Open Asset, aligning data-driven decisions to national marketing objectives and improving data visualization and forecasting by 50%.• Help build an environmental-based grant methodology that utilizes funds for community building, implementing metrics and data analysis to maximize impact for recipients. Show less

Seattle, Washington, United States

Launched the BeautyGarde brand in partnership with the Chief Executive and Chief Creative Officers. Responsible for the design and production of the core packaging. Consulted on strategy and design for online creative for core website, email and social media.

Seattle, Washington, United States Toronto, Ontario, Canada

Creative Director responsible for developing a decentralized global studio, managing all aspects of brand development for B+H Architects, B+H Advance Strategy, and CHIL in the North American and Asian markets. Oversight included print, digital, social, motion and environmental design efforts within the B+H Design studios across Asia and North America.• Developed and directed a remote global studio in Shanghai, Toronto, Ho Chi Minh, and Singapore to meet the marketing design needs of a top 100… Show more Creative Director responsible for developing a decentralized global studio, managing all aspects of brand development for B+H Architects, B+H Advance Strategy, and CHIL in the North American and Asian markets. Oversight included print, digital, social, motion and environmental design efforts within the B+H Design studios across Asia and North America.• Developed and directed a remote global studio in Shanghai, Toronto, Ho Chi Minh, and Singapore to meet the marketing design needs of a top 100 architectural company.• Refined and updated the brand look and strategy to integrate with the Surbana Jurong global strategy.• Implemented a Digital Asset Management system for multiple studio marketing integrations.• Oversaw of print, digital, social, motion, and environmental design efforts for global alignment. Show less

Seattle, Washington, United States

Preston, Washington, United States

Directed a team of designers in charge of new and existing brand campaigns. Led development of new packaging concepts for domestic and international retailers. Guided the testing and implementation of a new Digital Asset Management System. Managed vendors producing advertising, packaging, and design.

Bothell, Wa

I served as primary point-of-contact for creative operations, creative standards, and creative delivery, championing strategic visions and designs for mobile/ desktop customer experiences. I managed a cross-functional team of 16 designers, writers, information architects, and video editors to develop and optimize industry-leading systems for UI/UX, application design, content, eCommerce, and online advertising. Key Accomplishments:• Successfully launched new desktop experience… Show more I served as primary point-of-contact for creative operations, creative standards, and creative delivery, championing strategic visions and designs for mobile/ desktop customer experiences. I managed a cross-functional team of 16 designers, writers, information architects, and video editors to develop and optimize industry-leading systems for UI/UX, application design, content, eCommerce, and online advertising. Key Accomplishments:• Successfully launched new desktop experience updates that impacted thousands of customers, boosting client satisfaction, and achieving the first J.D. Power online award.• Increased workflow efficiencies by conducting performance reviews and suggesting quality control improvements, which significantly improved project completion times.• Achieved team performance improvements by standardizing operating procedures using Waterfall and Agile principles across multiple projects, increasing production output. Show less

Seattle, Washington, United States

Key Accomplishments:• Designed national advertising initiatives, including the U.S. communication strategy for Hydrodec’s suite of products.• Acted as brand champion, product evangelist, and liaison between government officials, legislators, and power company representatives, attending multiple conferences and trade shows to present the benefits of Hydrodec to thousands of attendees.• Successfully launched Hydrodec’s flagship, SUPERfine Oil in various tradeshows, online, and… Show more Key Accomplishments:• Designed national advertising initiatives, including the U.S. communication strategy for Hydrodec’s suite of products.• Acted as brand champion, product evangelist, and liaison between government officials, legislators, and power company representatives, attending multiple conferences and trade shows to present the benefits of Hydrodec to thousands of attendees.• Successfully launched Hydrodec’s flagship, SUPERfine Oil in various tradeshows, online, and MarCom channels nation-wide.• Developed strong key stakeholder relationships that ensured work was on brand, on strategy, on schedule, and executed with excellence, while staying current with developing and changing global trends in industry products. Show less

Design team leader with oversight for the REI in-store marketing, retail experience, consumer direct mail campaign design and private label design. Purview spanned in-store collateral, environmental design, store design, packaging strategy for REI Private Label product suite, and brand development and promotion for Novara Bicycles. Member of the advisory team for the development of the “next generation” REI store design concept and layout; advised on interiors and environmental graphic design… Show more Design team leader with oversight for the REI in-store marketing, retail experience, consumer direct mail campaign design and private label design. Purview spanned in-store collateral, environmental design, store design, packaging strategy for REI Private Label product suite, and brand development and promotion for Novara Bicycles. Member of the advisory team for the development of the “next generation” REI store design concept and layout; advised on interiors and environmental graphic design, and liaised with architects. Show less

Greater Seattle Area

Instrumental in helping create an in-house design studio team and processes. Led award-winning design teams, driving domestic and international retail brand development for a rapidly expanding organization. Purview spanned in-store promotions and collateral, signage standards, environmental design, POS experience, package design and fabrication, and retail design concepts.

Greater Seattle Area

Member of an award-winning architectural in-house design team that was responsible for retail brand identity, environmental graphic design, retail design and in-house presentations. Sports and Entertainment Group environmental designer for sport venues projects. Managed, produced and developed pro-bono advertising and promotions for the local arts community. Buyer and Coordinator for offset printing and signage projects.

Bachelor Of Fine Arts - Bfa, Graphic Design

Study Of Liberal Arts, Graphic Design & Communications