Strategic and visionary Art Director with a track record of creating compelling brand identities, impactful presentation decks, engaging social media content, intuitive UI/UX designs, and effective sales and marketing collateral. Adept at transforming concepts into powerful visual stories that resonate with target audiences. Strong leadership skills with a passion for mentoring creative teams and driving collaboration. Proven ability to elevate brands and campaigns through innovative design solutions.• Lead the conceptualization and execution of comprehensive branding strategies, ensuring consistent visual identity across all touchpoints and platforms.• Develop persuasive and visually stunning presentation decks for sales pitches, investor meetings, and client presentations, resulting in increased client conversions and partnerships.• Create engaging and shareable social media content, including graphics, videos, and interactive posts, leading to a significant boost in follower engagement and brand visibility.• Design user-centric UI/UX experiences for web and mobile applications, focusing on intuitive navigation and aesthetically pleasing interfaces, resulting in improved user satisfaction and retention rates.• Produce a wide range of sales and marketing collateral, such as brochures, catalogs, and promotional materials, aligning with brand guidelines and effectively communicating product benefits and features.• Collaborate closely with cross-functional teams, including marketing, sales, and development, to align creative strategies with business objectives and achieve measurable results.• Foster a creative and collaborative work environment, and ensuring the delivery of high-quality design solutions.

Dedicated and innovative Graphic Designer with a passion for delivering impactful visual solutions. Adept at creating stunning print materials, intuitive UI/UX designs, and engaging social media content. Detail-oriented and committed to excellence, with a proven ability to translate ideas into compelling designs. Skilled in using industry-standard software and staying updated with emerging design trends.• Conceptualized, designed, and produced a wide range of print materials, including brochures, flyers, posters, and packaging, ensuring brand consistency and visual appeal.• Collaborated with cross-functional teams to create user-friendly and visually appealing UI/UX designs for web and mobile applications, enhancing overall user experience and satisfaction.• Developed and executed creative social media content, including graphics, animations, and videos, resulting in increased engagement and brand awareness across various platforms.• Managed multiple projects simultaneously, meeting deadlines and exceeding client expectations through effective communication and attention to detail.• Conducted market research and trend analysis to incorporate current design elements, ensuring designs remained fresh, modern, and relevant.

Collaborated closely with executive leadership to devise and execute comprehensive policies and initiatives encompassing corporate marketing, social media management, communications, content creation, graphic design, video production, email marketing, and advertising. Ensured adherence to deadlines and quality standards while monitoring the development of marketing collateral.• Oversaw all facets of the marketing department, driving the development and execution of the brand strategy.• Strategized and managed social media content calendar, ensuring consistent engagement and brand representation.• Directed the implementation of marketing strategies, aligning efforts with organizational objectives.• Orchestrated impactful email marketing campaigns to drive customer engagement and retention.• Crafted marketing strategies for both new and existing products, fostering brand awareness and driving sales growth.• Established and maintained overarching marketing objectives, with a focus on enhancing brand visibility, driving sales, and facilitating business expansion.• Led marketing operations, identifying emerging market opportunities, conducting market research, and spearheading branding and business development initiatives.

As part owner and co-founder I grew Fuzzy Red Panda / Team Infographics into an industry leading company working with top tier organizations both nationally and internationally. My responsibilities included securing partners, creating content, managing multiple projects simultaneously, and executing marketing campaigns. I also advanced our company from start-up to global presence by conducting in-depth market and customer research, devised advertising and interactive programs, and maintained important industry relations. Managed a team of 10 employees, overseeing day-to-day operations and ensuring optimal productivity. Implemented workflow and standards that led to an increase in overall business growth. Conducted regular performance reviews and provided constructive feedback to foster professional development within the team.• Built our company into a premier content creation solution for organizations• Developed company and product positioning, and corporate and sales presentations• Managed, created, and built social media and marketing campaigns• Secured and developed partnerships• Oversaw employees, budgets, sales, and overall finances• Managed social media accounts• Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development• Investigated and implemented the market potential of a new service (Team Infographics) resulting in a new revenue stream for the company; which resulted in a 400% increase in revenue

I embarked on a transformative journey that evolved into leading-edge marketing initiatives. From the initial role of marketing assistant to the pivotal creation of the Graphic Design and Video Production department, I've cultivated an environment of innovation and excellence. This department became the cornerstone of UTEP Athletics' marketing efforts, crafting compelling print and video materials while elevating live game experiences.• Championed the establishment of a dynamic department dedicated to video production and graphic design, revolutionizing UTEP Athletics' marketing strategy.• Orchestrated captivating live game events for in-venue video boards, ensuring seamless execution and unforgettable experiences for attendees.• Directed and coordinated all facets of live streaming events, maintaining exceptional quality and engaging viewers across platforms.• Led the development and oversight of impactful marketing campaigns, driving brand visibility and fostering audience engagement.• Managed a proficient team for live events, including the mentorship of student interns, fostering skill development and operational excellence.• Produced a diverse array of marketing collateral, from posters and brochures to TV spots and player features, amplifying brand presence and fostering deeper audience connections.