Joe Cheskin Email & Phone Number

Portland, Oregon, United States

Riding the Green Wave...• Communicate Rose City Confections personality by aligning all aspects of the company through the creation, visualization, and leadership of the brand narrative. • Set strategy for advertising, product design and other forms of marketing to maintain consistency in branding.• Ensure that all functions of marketing operate with the same policies/procedures and in full compliance with local, state, and federal laws/regulations.• Work closely with the C-Suite to make decisions related to the marketing of cannabis and hemp-infused products.• Develop and maintain KPIs for monitoring operational efficiency of marketing and promotional programs.• Build and foster relationships with strategic partners and clients to support revenue growth.

Greater New York City Area

Facilitating a Deeper Understanding of Contracts...• Interfaced with the compliance team, management, operations, or legal, as appropriate, to communicate, coordinate and resolve issues and respond to requests.• Initiated, tracked, and monitored contract changes, deliverables, correspondence, and risks, maintaining associated documentation.• Provided on-site advice to clients/project teams on contract management and policy compliance matters.• Acted as a liaison between corporate legal teams and clients to help negotiate contract execution. • Counseled business associates on regulatory and compliance requirements.

Greater New York City Area

Elevating the Concert Going Experience...• Launched, developed, and cultivated the VIP Fan Initiative Program at Irving Plaza and Gramercy Theatre, NYC’s premier clubs, creating the ultimate, positive fan experience for close to 1MM fans over a 4-year period.• Liaised with artists, labels, agents, bookers, managers, publicists, lawyers, and other various representatives to assure exceptional impressions from program participants.• Set and increased ancillary purchase revenue by 345% YBY over 4-year tenure.• Expanded and leveraged existing relationships exceeding 4-year revenue projections.

Greater New York City Area

The Original Street Marketing Pioneer...• Provided consultative approach in managing client relationships through development of promotional concepts, activation platforms and ancillary assets to help maximize revenue and meet objectives.• Negotiated, developed, and presented all sales material for individual client presentations, including R&D, constructed pricing plans and creative proposals, resulting in sales booked at over $2MM per year.• Facilitated and managed relationships with Top 10 Advertising/Media agencies at C-Suite levels.• Directly influenced the growth of the “Street Marketing” and “Guerrilla Marketing” industry.

Business, Management, Marketing, And Related Support Services

Associate'S Degree, Music, Business, And Creative Writing

Small Business Development Post-Educational Program

Personalized and private instruction in the “Five Sisters” of business (Finance, Sales, Operations, Marketing and Human Resources).