Registration, Importation, Warehousing , Distribution, Market Access and Public Affairs for:Medical Devices :- Abbott Vascular- Abbott Structural Heart- Baxter Advanced Surgery- Baxter Peritoneal DialysisPharmaceuticals- GSK- Janssen - MSD- Organon- Aspen- Abbott EPD- EISAI- Takeda- Abbvie- Bayer- HikmaNutrition- Danone Nutricia- Baxter Total Parenteral Nutrition- Abbott Nutrition

- Full P&L Responsibility for GCCI- Full Direct Team for GCCI - GCC & Iran 2020 Strategic Plan Implementation- Levant Channel Management ACHIEVEMENTS- Double Digit Growth of GCCI - Growth of + 26% vs PY for the Sports Medicine Division- Reconstruction achievement @ +112% of 2015 Target and Trauma Ach @ +120% of Target- Successful Integration of the Arthrocare Acquisition in the GCC- Exponential Growth in SGH for S&N in the GCC

- Manage Sales Plans through Quarterly KPI management of MENA Distributors (18 MENA countries)- Ensure Synergy between Sales & Marketing Department & Alignment of Priorities with the different distributors- Market Potential Assessment / Market Share Review & Tender Management per country.- Make Sure the Orthopedic Division (Trauma; Arthroplasty; Sports Medicine ) and the Advanced Wound Division meet their Priorities per Market.- MENA Overall P&L Management.- Manage/Coach Direct Team (Libya, GCC, Turkey AWM) & Indirect Team (Distributor Markets) . - Screen, Appoint & Renew Contracts of Third Party Sellers for each country within MENA.- Maintain Key Orthopedics Relationships in the Region.- Ensuring achievement of objectives within Code of Ethics & Compliance guidelines. - Ensuring proper communication & understanding of Smith & Nephew Code of Conduct among distributors across the Region. ACHIEVEMENTS- 20% YOY Growth in the past 3 Years- All Clusters (GCC, North Africa, Balkans, Pakistan & Levant) with Strong Growth- Healthy and Leveraged P&L delivered in 2012 , 2013 & 2014

At the closing of the Merger of Schering-Plough and MSD, I was offered the Position of Country Manager with P&L Responsabilities: - Setting Up the MSD/Schering-Plough Business in Syria- Specializing in Primary Care (Allergy, Dermatology) and Specialty Care (Oncology, Virology & Immunology) as well as Vaccines (Rotavirus & HPV Vaccines)- Working out the Legal Framework of MSD Indirect Presence in Syria- Team Recruitment, Coaching & Organization Chart Set up- Optimizing Relationship with Distributors- Regulatory - OFAC Regulations with Global Legal Department- Working closely with Logistic & Supply Management for Imported Medicines and also Raw Material for Local Production

- Specializing in Oncology, Hepatitis C & Immunology (Monoclonal Antibodies for Rheumatoid & Crohn's disease) - Successful alignment of the different company's departments into a cross functional, cross cultural Group, with on the ground teams & middle management in each of the countries we manage (Levant & Emerging Markets). - 6 M Assignment in North Africa- Turning a 6 People Department to a Multi Layer Department of more than 25 People, and multiplying the Sales by 7 in less than 5 Years.

- Launch the Immunology Franchise of SP in Lebanon, Syria & Jordan- Specializing in TNF Alfa Monolonal Antibodies for Rheumatoid & Crohn's - Successful Introduction of a more than 10 K$/ Year Treatment (Remicade) in countries where the GDP/Capita did not exceed 3K$/Year - Doubling the business in 1 Year- Market Research- Raising Entry Barriers- Follow up on Product Registration in different Formularies- Market Access Strategies- Success in getting Reimbursement at the requested Price

- Launching the Biotech Business (Oncology/ Virology & Immunology) of SP in Lebanon, Syria & Jordan- Market Access- Hospital Access- Promotion- Competitive Intelligence- Life Cycle Management

U.P.O is the distributor of Abbott, Pfizer/ Pharmacia, Leo, Allergan, Aventis Pasteur. - Market Research - Launch Plans for new Products- Line Extension Strategies- Competitive Intelligence

- Specializing in IV Cephalosporines (3rd Generation) - Acnee Treatment Access Startegies (Roaccutane)- Antihypertensive & NSAIDs