Initially contracted as a freelancer upon the founding of the business, now managing a team of multiple writers focussing on B2C, B2B, Social Media and Website Copy.Predominantly focussed on Ethical Marketing, catering to Female-Founded Businesses and Women EntrepreneursFollowing my involvement, the business has grown to become an International Operation achieving recognition in International Press. Recently oversaw the launch of sister-agency We Are Female Athletes, representing some of the biggest names in female sport, including Captain of the Women’s Inter Milan and notable Olympic Medallists

Devised and crafted highly engaging, well-received content assets for prestigious clients such as Google, Lenovo, and CannonTook charge of several successful rebrands in the b2b SME space.Led contributions in the planning and execution of the agency’s first successful foray into podcasts Write/Storyboard/Direct strong multimedia and social content in collaboration with studio and graphics teamsAssisted in the development of brand positioning and messaging collateral e.g. tone-of-voice and editorial guidelines

Significantly increased content views, engagement, and overall traffic for household brands such as PlayStation, Tempur, and British GasDevised and implemented eye-catching and informative content themes, reporting remarkable increase in ROI for the clientSuccessfully managed numerous campaigns, from ideation to analysis and reporting, with consistently great feedback from clientsCollaborated with and managed bloggers, influencers, and larger publications such as The Guardian, Huffington Post, and The Independent. Ensuring that all deadlines were met and content was of an extremely high standard

After joining the content team at Adversent I quickly rose to the position of Director of Content wherein, I have revitalised the businesses content efforts with both premium and free content.Focusing on Social Media and education, I launched the acclaimed Thought of the Week video series and oversee a large team of both writers, marketers, social media professionals, hosts, and video editors.In this position I primarily write most of the video content, as well as host several videos, I also routinely write long form content and short articles, in order to grow the business' brand identity as one of the leading experts on social media marketing.

In this role I was tasked with discovering the most relevant/newsworthy content whilst also working on regular original features, and ensuring they were effectively promoted across social media.

Working for Baronet Entertainment I serve as managing editor of both The Metropolist and XOTV (themetropolist.com and xo.tv) and as such oversaw the day to day running of the editorial content as well as produced my own, ensuring that every article adheres to the format and mission statement of the individual sites in a timely manner. My additional duties included managing the social media accounts for both publications. The Metropolist saw a huge increase in followers, impressions and actions during my time here and this was recognised and highly praised by senior management.

As a contributor to Nightmare Digital, my primary duty was to interview various people of interest, predominantly musicians and those in the music industry, I assisted with preparing several articles for the sites launch which meant conducting myself with a high level of professionalism and adhering to strict deadlines in order to create an optimal piece of work that could easily relay complex information in an easily digestible format.