Joe Cohen

Joe Cohen Email and Phone Number

Director, Publisher Success @ the COOL company
New York, United States
Joe Cohen's Location
Brooklyn, New York, United States, United States
Joe Cohen's Contact Details

Joe Cohen personal email

Joe Cohen phone numbers

About Joe Cohen

Joe Cohen is a Director, Publisher Success at the COOL company. He possess expertise in online advertising, advertising, social media, strategic partnerships, digital media and 19 more skills.

Joe Cohen's Current Company Details
the COOL company

The Cool Company

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Director, Publisher Success
New York, United States
Joe Cohen Work Experience Details
  • The Cool Company
    Director, Publisher Success
    The Cool Company
    New York, United States
  • Insticator Inc.
    Director, Publisher Success
    Insticator Inc. Nov 2019 - Present
  • Oko Digital
    Director, Publisher Success
    Oko Digital Nov 2019 - Present
  • Adblade
    Director Of Account Management/Publisher Partnerships
    Adblade Oct 2012 - Sep 2018
    New York, Ny
    Adiant, LLC is a digital media technology company whose main mission is to deliver innovative advertising solutions to top quality publishers and advertisers. Adiant brands include Adblade, Industry Brains and Solve Media. Solutions include Native Advertising, Content Recommendation, Video Preroll, Programmatic Buying and more. Solve Media’s TYPE-IN™ technology creates extremely effective branding opportunities to engage consumers through CAPTCHA, display, video, pre-roll and mobile formats. -As Director of Publisher Relations, I created win-win collaborations with top tier Publishers, such as Hearst, Reuters, Bloomberg, among others. Formed strategic partnerships and distribution deals with hundreds of publishers for Adiant, SolveMedia and IndustryBrains with total sales exceeding $50mm+. Lead Publisher AM team to develop new opportunities and grow revenue across Desktop, Mobile and Tablet placements.
  • Ology Media Inc.
    Client Services/Ad Operations Manager
    Ology Media Inc. Jan 2011 - Jan 2012
    Ology Media is a leading online entertainment and lifestyle brand for millennials. The Ology network includes over 300 partner sites and blogs that deliver the most comprehensive and robust content platforms in the industry.Managed all Advertiser and 3rd Party ad campaigns. Supported the entire sales cycle, from implementation until full optimization of the campaign has been reached. Coordinated trafficking, order fulfillment, cost management and creative set up for campaigns to ensure maximum ROI for all parties. Worked collaboratively with the Ology network of publishers (MyYearbook, Friendster, Playlist, etc) to make certain of adequate inventory availability. Cultivated and maintained relationships with entire active publisher base. Oversaw proper ad tag implementation and placement. Negotiated all CPM disbursement for publisher inventory.Delivered CPM advertising to many of the top advertisers/agencies in the industry (MEC Interactive, Paramount, Macy's, ABC and Fox). Monitored and provided reporting and optimization solutions to ensure desired click thru rates and optimal conversion rates.Worked with Rich Media vendors such as EyeBlaster, Eye Wonder, Atlas and Pointroll prior to launching a campaign, to ensure thorough testing of the ad creative. Consulted on creative design and performance enhancements.Directed all ad inventory, booking, scheduling and launching of online ad campaigns through our ad management system, AdCondcutor (Burst Media). Accountable for building and maintaining entire 3rd party revenue ad stream. Partnered with Admeld, Nabbr, Media6, Jambo Video, Technorati and Burst Media, among others. Increased 3rd party revenue stream by 25% within first 4 months.
  • Azoogleads (A Division Of Epic Advertising)
    Director, Publisher Developement
    Azoogleads (A Division Of Epic Advertising) Sep 2007 - Jan 2011
    AzoogleAds is a division of Epic Advertising. It is the company's flagship performance-based ad network focused primarily on direct response advertising and "CPA". A publisher base of around 40,000 publishers works to monetize advertisements from hundreds of top-tier online advertisers across all platforms including Search, Display and Social Media. As Director of Publisher Development, I helped develop our Publisher pool and to help grow the business by over $100mm in Revenue over 3 years.
  • Yahoo
    Senior Account Manager
    Yahoo Feb 2001 - Sep 2004
    Yahoo! HotJobs provides employers, recruiters, and staffing agencies with progressive recruiting solutions and hiring management software.Managed a book of business of more than $1.25 million, consisting of between 200-300 clientsBuilt and maintained relationships with existing client base, identifying and closing up-sell opportunitiesResponsible for renewal of client subscriptions and integration of new products into clients' recruiting campaignsClient base included staffing agencies (such as Westaff, Inc) and employers (such as Gold's Gym franchises, Dominion Digital, Inc and Logicworks) Implemented various online media advertising campaigns with client baseAssisted clients advertising of open job positions through listings and research in the Yahoo! Hotjobs resume databaseDelivered presentations to clients to increase company revenue and to ensure optimum satisfaction of clients

Joe Cohen Skills

Online Advertising Advertising Social Media Strategic Partnerships Digital Media Ppc Blogging Entrepreneurship Sales Display Advertising Ad Networks Publishing Rich Media Integration Customer Satisfaction Interactive Advertising Networking Business Performance Management Mobile Marketing Digital Marketing Digital Strategy Recruiting Search Video

Joe Cohen Education Details

  • Queens College
    Queens College
    Sociology

Frequently Asked Questions about Joe Cohen

What company does Joe Cohen work for?

Joe Cohen works for The Cool Company

What is Joe Cohen's role at the current company?

Joe Cohen's current role is Director, Publisher Success.

What is Joe Cohen's email address?

Joe Cohen's email address is jo****@****ail.com

What is Joe Cohen's direct phone number?

Joe Cohen's direct phone number is +190870*****

What schools did Joe Cohen attend?

Joe Cohen attended Queens College.

What skills is Joe Cohen known for?

Joe Cohen has skills like Online Advertising, Advertising, Social Media, Strategic Partnerships, Digital Media, Ppc, Blogging, Entrepreneurship, Sales, Display Advertising, Ad Networks, Publishing.

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