Reports to the CEO, managing budget expenditures across 3 departments totaling $9 million. Oversees 4 direct and up to 70 indirect reports providing strategic leadership for all ticket sales and services, corporate partnerships and marketing exceeding $53M in annual revenue. ▪ Led the transformation to a new ticket revenue philosophy leading to an increase of 11% in ticket revenue for 2023 season for the Timbers.▪ Generated a 30% year-over-year revenue lift in Thorns ticket revenue by rescaling the stadium and implementing dynamic and variable price levers.▪ Spearheaded the transition of the Corporate Partnership department to a results-driven group relying on data insights. ▪ Transformed the Marketing department into a service-driven group poised to drive brand awareness as well as revenue across all platforms.

Reports to the President of Business, managing budget expenditures across 4 departments totaling $5M. Oversees 7 direct/90 indirect reports providing strategic leadership for all ticket sales, services, and retail merchandise exceeding $36M in annual revenue. ▪ Led the transformation to a new ticketing system, annual member waitlist, and structured new corporate hospitality selections to enhance marketing capabilities and the sales cycle process. ▪ Achieved 163 consecutive MLS sellouts, 95% membership retention, boosted profit margins by 202%, and awarded 2018 Portland Business Journal 40 under 40. ▪ Championed $100M stadium renovation to increase volume and headed a team to generate funding; served as a key stakeholder for city negotiations and design review, yielding a 19% increase in seat capacity and a new Premium Club. ▪ Formulated a Premium Seating strategy and operating department to manage the new club; designed a virtual platform to enable relocation of existing customers, leading to a 60% increase in ticket sales. ▪ Deployed an operational assessment of the current retail model and onboarded a new warehouse manager to right-size staffing, establish KPI metrics, and performance standards, creating 25% merchandise sales growth.▪ Interface with Digital Media and Marketing to advance new advertising strategies, optimize lead generation, and promote brand awareness. ▪ Selected to guide several new business units across the organization to reorganize and augment performance, including Member/Guest Services, Ticket Operations, Event Sales, Suites/Premium Seating, Merchandising, and Logistics. ▪ Recognized for maintaining the highest annual member retention rate for Major League Soccer events since 2012 and strengthened overall ticket revenue from $9M in 2011 to over $33M in 2020. ▪ Accomplished an NWSL best in yearly group/single-game sales, averaged over 20k in attendance throughout the 2019 season, and sold out the 2014 MLS All-Star Game.

Under the COO's direction, facilitated a budget of $4 million, leading 8 direct and 300 indirect reports across ticket sales and renewal programs for the Portland Thorns (women’s most attended pro sports team). Generated over 12k yearly memberships and ticket revenues of more than $13M+. ▪ Immersed in a comprehensive internal/external talent evaluation and selection process to increase staff for the Member Services and Sales teams supporting the launch of a new MLS expansion franchise. ▪ Accelerated sales with a modernized CRM, ticket price scaling, and deposit/conversion campaign resulting in a record-breaking sellout streak, 115% of 2011 revenue targets, 2011 MLS Ticket Exec of the Year, and 2012 MLS Ticketing Team of the year. ▪ Introduced an employee rewards program to drive performance and elevate standards across Guest Services/Event Sales departments; improved retention and a 25% increase in customer satisfaction surveys over two years. ▪ Initiated the launch of the Portland Thorns season ticket campaign by reinforcing staff and utilizing a 12-week lead time to secure a sustainable fanbase; captured 150% of projected annual revenue.▪ Cultivated synergy throughout the sales environment by actively participating in employee training, development, and establishing collaborative relationships across all team members.

Reported to the Owner/CEO, with budgetary oversight of $1 million guiding 5 direct and 10 indirect reports through the creation of ticket sales and prospecting strategies across the season, group, partial plan, and single-game activities. ▪ Engaged to re-energize ticket sales department for a newly acquired team through detailed training, outbound sales campaign, and a chartered flex ticket plan, creating a 115% increase in new ticket sales and group sales by 20%. ▪ Restructured the ticketing department through evaluations and performance management to enhance employee readiness; converted 2 PT employees to FT (1 promoted to Director), originated an internship program, and transitioned 4 interns to Acct. Execs. ▪ Hosted the 2009 Triple-A All-Star Baseball Game and leveraged each asset to include the Home Run Derby, Fan Fest, and promoting All-Star packages, which produced a sellout (16K fans) 3rd highest attendance in Triple-A history. ▪ Spearheaded outreach initiatives to increase corporate ticket sales, oversaw the activation of all corporate accounts from commitment through execution, ensuring quality delivery.

Under VP's leadership, Ticket Sales and Service, with a budget of $2 million, led 5 direct and 14 indirect reports by implementing an advanced ticket sales methodology focused on promoting game attendance and increasing profit margins. ▪ Developed concepts for season ticket retention and formulated prospecting plans to create new business; achieved an 85% renewal rate and set a 3-year record for new season ticket sales. ▪ Analyzed fiscal policies and tracked expenditures while regulating the overall revenue budget of $24 million for the Season Ticket Sales Department; facilitated analytic reporting and communication to executive leadership and stakeholders.▪ Identified new business opportunities by establishing professional and personal networks; proactively solicited and followed up with sales leads representing the Blue Jackets at functions throughout the region.