As the Director of Search, Development Manager at Revver Digital, I am responsible for spearheading our search engine optimization strategies. My role involves ensuring high search engine rankings and significant traffic for both our internal and external clients. I leverage my expertise in data analysis to refine and inform these strategies.Managing the web presence for over 108 boat dealership stores across the USA under OneWater Marine, in addition to our external clients, is a key part of my job. My background in computer science and software engineering is instrumental in integrating AI and other technological innovations into our SEO efforts.

During my time at Boats Group I played a pivotal role in enhancing the online presence and performance of key maritime marketplaces, including Boat Trader, YachtWorld, boats.com, and various European boating platforms.Key Responsibilities and Achievements:1. SEO for Major Maritime Platforms: I spearheaded the SEO efforts for Boat Trader, YachtWorld, and boats.com, among others. My primary focus was to improve their search engine rankings, driving increased traffic and enhancing user engagement. This involved meticulous research, implementation of cutting-edge SEO strategies, and continuous performance monitoring.2. Development of Custom Website Systems and Templates: One of my significant contributions was designing and building robust systems and templates for custom websites. This initiative was crucial in providing a tailored and efficient web experience, catering to the specific needs of our diverse clientele in the boating industry.3. Business Intelligence and Data Reporting: I played a key role in developing and refining our business intelligence capabilities. This involved creating comprehensive reporting & dynamic dashboards, which were essential for providing insightful data analysis and supporting informed decision-making processes within the organization.4. Migration from Universal Analytics to GA4: Recognizing the need for advanced tracking and analytics, I successfully led the migration of our tracking systems from Universal Analytics to GA4. This strategic move was instrumental in harnessing more powerful analytics and tracking capabilities, thereby enhancing our understanding of user interactions and behavior across our digital platforms.Throughout my time at Boats Group, I consistently demonstrated a deep understanding of both the technical and strategic aspects of software engineering and SEO. My efforts were pivotal in driving digital innovation and maintaining the competitive edge of our online maritime marketplaces.