- Generated content that has garnered over 2.5 million views across Instagram, TikTok, & Youtube - Partnered with numerous influencers, brands, and local businesses to curate content and social strategy plans that exceeded their needs and desired outcomes within budget- Created cohesive content and messaging across numerous platforms and media formats

- Created campaigns, implemented daily optimization for Google Search and DV360, and constantly updated bid strategies to maximize conversions tracked through Google Analytics- Spearheaded a social and website restructuring to boost SEO, SEM, brand cohesion, and CRMManaged advertising budget to increase brand awareness and reach through Google Ads campaigns resulting in 266,000 new impressions and decreased ad spend/CPC in one month- Implemented a full strategic repositioning to… Show more - Created campaigns, implemented daily optimization for Google Search and DV360, and constantly updated bid strategies to maximize conversions tracked through Google Analytics- Spearheaded a social and website restructuring to boost SEO, SEM, brand cohesion, and CRMManaged advertising budget to increase brand awareness and reach through Google Ads campaigns resulting in 266,000 new impressions and decreased ad spend/CPC in one month- Implemented a full strategic repositioning to build greater brand engagement and cohesion on social media platforms, backed by market trends and consumer research Show less

- Taught video production, graphic design, and communication principles to middle schoolers- Educated 80 students per year on story structure and messaging and how to implement those indeliverables using Adobe Photoshop, Premiere, and After Effects

- Tracked and reported to CMO and marketing team on performance of Trade Desk, Google Search, and DV360 campaigns and optimized copy through A/B testing- Spearheaded creative asset creation/management for digital and print communications- Worked closely with the CEO and CMO for product advertising and brand identity development

Worked as a teaching assistant for this summer program for advanced middle schoolers. Helped teach classes as well as develop a link between the teachers and the scholars with a major focus on project development for the scholar's capstone projects for the showcase at the end of the program. Worked here in this position: Summer 2017, 2018, 2019, 2020

For the online section of this newspaper I handled the planning and production of 10+ videos, worked on writing, production, and editing, and delivered polished and timely final products