Joe Hofeditz Email & Phone Number

Chicago, Illinois, United States

United States

Provided vision and leadership for consumer-led and data-driven business strategies across a portfolio of more than 10 branded businesses, over 60K rooftops within mass, drug, grocery and specialty retailer channels and a direct-to-consumer database with more than 50M records. • Managed centralized team of 40+ that spans consumer and business intelligence analytics, including consumer research and data science capabilities. • Elevated team work impact by creating improved business linkages, deepening connection to strategic planning and increasing socialization of insights to transform the way that data and analytics influence decision making. • Initiated and shaped revenue and margin-driving solutions for multiple businesses through transformative use of consumer data and data science, impacting short and long-term strategies.• Developed proactive and deep learning plans across multiple consumers, categories and emerging marketplace trends in partnership with business leaders to allocate future investments and resources. • Evolved team structure and alignment to account for rapid turnover in analytics and data science marketplace to provide a more resilient approach to support business needs.

United States

Transformed the shopper marketing and omni-channel shopping experience to bring to life a new brand level consumer experience across 60K rooftops for mass customers. Leveraged new and traditional marketing approaches, in coordination with emerging online purchase paths, to drive new shopper engagement, increase impressions and return on ad spend, with a decreased budget. • Led a team of 7 shopper marketers responsible for developing strategies, plans and execution across 12 retailers and integration with internal product development, visual merchandising, and creative partners. • Drove new, innovative strategies and tactics to align to a consumer first approach through joint business planning across chain drug, supermarket, and mass channel retailers.• Served as shopper marketing lead for the Walmart business and drove increases in marketing effectiveness by providing new and innovative marketing solutions and influencing multiple levels of customer leadership.

Kansas City, Missouri, United States

Launched and led a 2–5-year initiative to transform Hallmark’s consumer experience to a unified and cohesive brand position, including retail, wholesale and entertainment.• Worked with business presidents to identify key consumer opportunities, strategies, and objectives; prepared board presentations and business case content for corporate officers to secure funding and resources. • Reimagined a new loyalty strategy beyond retail, to include mass channel, cable networks, a streaming service, and direct businesses, which drove new member acquisition, increased engagement, and improved brand satisfaction.• Initiated the business case for consolidating multiple Customer Relationship Management (CRM) databases across separate businesses with over 50M consumer records to enable predictive analytics capabilities and a 360 view of consumer for the first time.• Led a consumer centric culture transformation to improve focus on the voice of the consumer for all businesses, including identifying Customer Experience (CX) beacon metric considerations and leading to a single measurement across the brand.

Directed enterprise-wide, mid-range to long-term corporate strategy development efforts across multiple businesses and functional areas, all with an enhanced focus on consumer insights & analytics. Consulted and partnered with C-suite and executives across multiple business needs; scoped and built project plans and led the project work teams. • Championed competitive intelligence efforts across the business, including C-suite updates, future scenario planning and contingency considerations.• Researched and explored emerging technologies and strategic alliances to drive a future focused consumer and technology perspective into strategy development. • Leveraged wide-ranging experience across Hallmark’s multiple business lines and units to drive multi-million-dollar investment decisions towards future strategies, capabilities, and technologies.

Developed category growth strategies, resource support requirements, measurement plans and intervention tactics for multiple core product categories. Led a team of 7 and drove a substantial turn around in performance by infusing a new consumer focused and analytics led approach to team responsibilities.• Exceeded revenue and profit objectives for both 2015 and 2016.• Established selling strategies and content for weekly engagement with multiple buyers, while leading transformation of internal work processes which improved delivery against retailer expectations.• Selected among colleagues and peers as coveted Award Recipient for Outstanding Performance with Customers.

Revolutionized national marketing efforts by incorporating analytics and consumer insights into the strategic planning for national marketing efforts. Delivered short- and long-term transformation initiatives that impacted high level marketing strategy as well as targeting, journeys, and tactics across new and existing consumer targets. • Drove incremental sales through the creation and launch of a brand loyalty program.• Envisioned and built a new consumer segmentation and targeting approach to launch the new loyalty program and substantially evolve shopper marketing strategies.• Identified and developed strategic content plans for integrated marketing efforts with customer teams.

Launched a new shelf management team and managed an organization of 25+, directing strategies and activities for all core and new product categories across more than 60K points of distribution. • Surpassed revenue objectives by 5%+ while decreasing operating costs by 10%+ due to establishing new methods of working across stakeholders. • Selected among colleagues and peers as coveted Award Recipient for Outstanding Performance with Customers. • Collaborated with customer teams to develop selling stories and lead joint business planning and top-to-tops.

• Strategic development of analytics efforts across core business units & corporate efforts• Transformed analytics approach within key business units, including developing new KPIs & changing decision making methods• Initiated the role within the business unit – proved out the need, the benefits & significantly changed multiple functions• Liaison to Enterprise Process Management efforts corporation-wide and lead role with an external consultancy to embed best practice approaches to shelf management & product lifecycle management

• Developed and shared insights for multiple business areas across the corporation, including new & existing businesses• Established a deep understanding of the variety of data sources and analytics approaches• Transformed consumer insight development through loyalty program analysis and significantly impacted business decisions

Master Of Business Administration - Mba

Bachelor'S Degree, Civil Engineering