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Professional SummaryRelationship builder entrusted by senior leadership to lead a wide range of key projects, from strategic partnerships to international marketing campaigns and sponsorship execution. Strong project management and communication skills have led to numerous promotions and placement on business improvement committees. Marketing, partnerships and industry expertise have led to multiple advisory roles. BackgroundI’m currently the Sponsorship Program Manager for JCB North America, overseeing the planning, management and execution of the sponsorship with Feld Entertainment around Monster Jam, with the goal of growing brand awareness and retail sales. Before JCB, I was the Director of Marketing Operations for the PGA of America, where I served as the day-to-day marketing account manager for over 30 corporate partners, media companies, creative and production agencies, contractors, and other industry companies. In all of these roles, I’ve worked cross-functionally throughout the organizations, bringing B2B and B2C campaigns to life by leveraging partnerships and increasing brand awareness and conversions. In addition to these full-time positions, I’m currently an Advisor for Ideas United, a media and production agency, and Advisory Board Member for MyJourney Technologies, a scalable mentorship platform and AI-coaching tech company. In these roles I work with the leadership teams to expand the company’s offerings and lines of business, specifically within the golf industry.
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Partnership Program ManagerJcb North AmericaDallas, Tx, Us -
Sponsorship Program ManagerJcb North America Feb 2024 - PresentPooler, Georgia, UsPlanning, managing and executing JCB North America's partnership with Feld Entertainment around the new Monster Jam sponsorship, consisting of 30+ multinational stops and B2B and B2C activations, with the goals of growing brand awareness and retail sales
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Advisory BoardMyjourney Technologies Jul 2021 - PresentCo-managed product transition and expansion from My PGA Journey to MyJourney Golf, as part of Make Golf Your Thing campaign, with C-Suite executives across MyJourney Technologies, PGA of America, PGA TOUR, and other golf industry partners -
AdvisorIdeas United Oct 2023 - May 2024Atlanta, Ga, UsDeveloped golf industry growth strategy, in collaboration with Founders, CEO and VP of Ideas United, with goal of expanding media production and onsite activation offerings and promotional efforts with major golf industry account -
Director, Marketing OperationsPga Of America Jun 2022 - Aug 2023Frisco, Texas, UsEntrusted by C-Suite and Senior Directors to develop and manage association-wide marketing campaigns and strategic partnerships companies and contractorsLed recruitment campaign resulting in 400% increase in YoY website traffic, gaming registration campaign seeing a 500% increase in registrations, record ticket sales for multiple championships, launch of new PGA of America e-commerce store, and being named to budget efficiency committee while managing cross-department budget -
Marketing Project ManagerPga Of America Jul 2019 - Jun 2022Frisco, Texas, UsAppointed by C-Suite as PGA of America marketing representative and content strategy developer for golf industry-wide campaign (Make Golf Your Thing), consumer email marketing program, Ryder Cup Celebrity Match, brand enforcement for the Ryder Cup, and internal campaign manager for PGA Jr. LeagueCampaign management resulted in additional 15 golf industry partners joining Make Golf Your Thing, over 25% YoY email open rate increase, successful execution of Ryder Cup Celebrity Match with corporate partner integration, 300% increase in Ryder Cup brand infractions enforced, and nearly 75% increase in PGA Jr. League registrations over five-year span
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Marketing CoordinatorPga Of America Sep 2017 - Jul 2019Frisco, Texas, UsCoordinated association-wide campaigns with outside agencies, project managed Ryder Cup Trophy Tour, and oversaw the the branding and development of digital platform with MyJourney TechnologiesCampaign coordination led over 100% increase in YoY site traffic, 150% increase in overall media impressions for Ryder Cup Trophy Tour vs 2016, and development of scalable mentorship app featuring nine PGA of America members and association branding
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Marketing CoordinatorInstitutional Property Advisors (Ipa) Jan 2015 - Aug 2017Calabasas, California, UsNational Seniors Housing GroupMember of country’s highest grossing National Seniors Housing Group, producing all marketing materials and implementing multiple new technologies, resulting in an over 100% of closed transactions from the previous 28-month span -
Transaction CoordinatorMarcus & Millichap Jul 2013 - Jan 2015Calabasas, Ca, UsNational Seniors Housing GroupCoordinated online and physical distribution of marketing materials and incoming client inquiries, produced marketing activity reports for clients processed, processed necessary legal and contractual documents on over $650M of closed transactions, and maintained a 15,000+ client database through Apto (Salesforce) -
Golf Shop Assistant/Golf InstructorBloomington Country Club Aug 2006 - Jun 2013Instructed amateur and junior golfers on the intricacies of the golf swing while being entrusted by senior management to educate and train new employees on job tasks for various positions. Documented and assisted customers in pro shop transactions totaling over $1,000 daily
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Vice President Of OperationsIndiana University Real Estate Club Jan 2011 - May 2013Bloomington, Indiana, UsParticipated on team that placed 2nd in the 2012 Cornell International Real Estate Case Competition in New York City in a case study that involved mezzanine debt investing with Class-A office real estate -
Mortgage Loans InternOneamerica Financial Partners Inc. May 2012 - Aug 2012Indianapolis, In, UsDeveloped and managed pro-forma statements on behalf of Regional Managers for potential and existing deals, and produced loan ratings by evaluating operating statements and rent rolls from subject properties -
Sales PersonLids Sports Group Nov 2007 - Jan 2008Indianapolis, Indiana, UsMarketed and monitored merchandise, resulting in promotion from seasonal employment to part-time position
Joe Hoke Skills
Joe Hoke Education Details
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Indiana University BloomingtonPublic Financial Management
Frequently Asked Questions about Joe Hoke
What company does Joe Hoke work for?
Joe Hoke works for Jcb North America
What is Joe Hoke's role at the current company?
Joe Hoke's current role is Partnership Program Manager.
What is Joe Hoke's email address?
Joe Hoke's email address is jo****@****ana.edu
What is Joe Hoke's direct phone number?
Joe Hoke's direct phone number is +181232*****
What schools did Joe Hoke attend?
Joe Hoke attended Indiana University Bloomington.
What are some of Joe Hoke's interests?
Joe Hoke has interest in Indiana University Basketball, Indianapolis Colts, Exercise, Rock Climbing, Music, Golf, Travel.
What skills is Joe Hoke known for?
Joe Hoke has skills like Microsoft Excel, Social Media, Sales, Public Speaking, Indesign, Microsoft Word, Customer Service, Investments, Leadership, Teamwork, Salesforce.com, Access.
Who are Joe Hoke's colleagues?
Joe Hoke's colleagues are Kristopher Delicata, Sanjay Resanjai, Mutiyu R., Bright Ditsri, Zachary Bird, Cole Blackwell, Shailesh Pargi.
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