Myers-Briggs personality type = INTJ-A (The Architect).Guitarist. Sailing and boat restoration enthusiast.I work in Cardiology at an NHS hospital.Previously:A consultant with 20+ years’ experience of developing and optimising websites, specialising in accessibility compliance, SEO, site speed improvement and carbon emissions reduction. I have a proven track record in supporting global brands to develop digital services with optimal UX, high conversion and lower carbon emissions. I established website optimisation services at Mavens of London and the Site Speed Practice at Kantar. I am recognised in the sector for developing innovative and impactful solutions for clients.A key achievement was managing the redevelopment of the web presence for London South Bank University - improving ranking on the Sitemorse index of HE and FE sector websites from 179 to No1.Expertise:Site speed measurement and optimisation. Highly experienced at using synthetic analysis and RUM tools to help brands measure, monitor and improve site performance.Excellent communicator: webinars; report writing; presenting to clients; lecturing on SEO to undergraduates at London South Bank University and postgraduates at Kingston University; training and coaching.Content optimisation.Technical SEO.Detailed understanding of web compliance and accessibility standards.Website development, Google Analytics, Google Search Console, BigQuery, Data Studio, Screaming Frog, PageSpeed insights API, CrUX API, WebPageTest API, Lighthouse and New Relic (+ NRQL), Sitemorse.