Established in 1999, Johnson Arabia has the largest combined fleet of cranes and AWP in the GCC, operating within the UAE, Oman and Saudi Arabia. As the Executive Manager for the AWP rental division, I am responsible for complete P&L control and budgeting, managing a team of 80 employees, and overseeing daily business operations to meet monthly revenues of AED 3M+.I provided valuable insight and direction in implementing a new ERP system and optimizing business processes across… Show more Established in 1999, Johnson Arabia has the largest combined fleet of cranes and AWP in the GCC, operating within the UAE, Oman and Saudi Arabia. As the Executive Manager for the AWP rental division, I am responsible for complete P&L control and budgeting, managing a team of 80 employees, and overseeing daily business operations to meet monthly revenues of AED 3M+.I provided valuable insight and direction in implementing a new ERP system and optimizing business processes across all functions to increase business output. These efforts helped to reverse a year-on-year pricing decline and delivered 8-year+ record on-hire numbers, boosting profitability and contributing to the company's growth.In addition to success in driving business optimization, I have a solid commitment to environmental sustainability. As a leader, I initiated and led the implementation of an ESG strategy for the business, which included investment in brand-new technologies and products to position the company at the forefront of sustainable solutions for the regional construction market. Through my leadership, the company is gaining recognition as a thought leader in sustainable practices and has a reputation for efficient, innovative, eco-friendly solutions.I am a results-driven business leader with a deep understanding of project management, business optimization, and commercial management. My experience and commitment to sustainable practices position me to deliver outstanding results and drive growth for any organization I am a part of. Show less

Rapid Access is the largest AWP rental specialist in the GCC and part of the world's 4th largest rental company, Loxam.In this role, I gained extensive experience in developing and implementing strategies to drive revenue growth and achieve business objectives; I played a pivotal role in overseeing and guiding business units in meeting commercial goals and implementing change programmes to hit commercial and budgetary targets.Reporting to the Managing Director (MENA) and Global… Show more Rapid Access is the largest AWP rental specialist in the GCC and part of the world's 4th largest rental company, Loxam.In this role, I gained extensive experience in developing and implementing strategies to drive revenue growth and achieve business objectives; I played a pivotal role in overseeing and guiding business units in meeting commercial goals and implementing change programmes to hit commercial and budgetary targets.Reporting to the Managing Director (MENA) and Global Business Development Director, I administered all sales and marketing activities within the ME region. I developed and articulated the strategic vision for the business.I piloted the development and execution of initiatives supporting revenue generation, revenue growth, and sales targets across the GCC. I developed strategic sales plans to expand the business into new products and services. In addition, I implemented skills-based training, effectively using market and internal data and leveraging business systems and CRM to focus sales activities more effectively.As part of the Sales and Marketing Centre of Excellence for Loxam PAD (ME, UK, IT, FR, N.EUR), I designed and spearheaded the implementation of an innovative customer contact strategy. Moreover, I implemented a CX programme to measure, manage, and improve customer loyalty, achieving high levels of customer satisfaction. Show less

Responsible for scrutinizing regional markets and adjacent companies to develop and execute an organizational strategy for regional growth and market penetration. Utilizing advanced market and data analytics, I could understand customer and market direction and maximize the business realization of market opportunities. I developed and executed annual business plans aligned with sales and service delivery targets, ensuring they aligned with the group's long-term objectives, policies, and… Show more Responsible for scrutinizing regional markets and adjacent companies to develop and execute an organizational strategy for regional growth and market penetration. Utilizing advanced market and data analytics, I could understand customer and market direction and maximize the business realization of market opportunities. I developed and executed annual business plans aligned with sales and service delivery targets, ensuring they aligned with the group's long-term objectives, policies, and procedures.In addition to my responsibilities as head of sales and marketing, I led several successful projects and initiatives. For example, I spearheaded the configuration and integration of SalesForce (CRM) with Rapid Access and coordinated similar implementations in the UK, Belgian, and Italian businesses. In addition, I built a Customer Service Centre model within the region, which alongside other business improvements, helped improve customer satisfaction and doubled customer NPS from 23 (in 2018) to 43 (at the end of 2019), with an increase to an average of 57 by 2020.I was instrumental in launching the region's first Virtual Reality (VR) training simulator, which enhanced our safety training program and improved customer safety outcomes. I played a crucial role in developing the go-to-market plan for a new safety product with the world's largest airline, which helped establish Rapid Access as a leading provider of safety solutions for the regional construction market.Throughout my tenure, I pioneered the implementation of strategies and initiatives to improve customer satisfaction and ESG position. By compiling, evaluating, and monitoring all key performance indicators (KPIs), I gained valuable customer and operations insights that informed our decision-making and helped us stay ahead of the competition. Show less

Pioneered various strategies and initiatives that improved customer satisfaction and formulated programs that improved market penetration, fleet utilization, customer experience, and ROI. I orchestrated the implementation of business processes that positioned products in new sectors, enhanced business customer service functions, and optimized operational and product distribution infrastructures. In addition, I provided executive-level leadership with accountability for regional general… Show more Pioneered various strategies and initiatives that improved customer satisfaction and formulated programs that improved market penetration, fleet utilization, customer experience, and ROI. I orchestrated the implementation of business processes that positioned products in new sectors, enhanced business customer service functions, and optimized operational and product distribution infrastructures. In addition, I provided executive-level leadership with accountability for regional general management, managed the day-to-day output of internal sales and marketing teams, and had dotted-line responsibility for field sales and training functions, with 12 direct and 32 indirect reports. Drafted proposals for investment in machine modifications and human resources to defend and grow market share across the company.I implemented, enhanced, and refined operational processes and programs to synchronize efficiencies across sales, finance, and engineering departments, harmonized operational excellence and cost control in the management of engineering teams and controlled regional pricing governance to ensure stability. Show less

Management and coordination of multiple customer focused projects, including omni-channel customer contact strategies, customer service experience programmes and the launch of the group Sustainability Policy. Responsible for articulating the problem statement of various customers and industries for the development and launch of innovative products and services for European and Middle Eastern customers.Implementation of key business projects and improvements Project… Show more Management and coordination of multiple customer focused projects, including omni-channel customer contact strategies, customer service experience programmes and the launch of the group Sustainability Policy. Responsible for articulating the problem statement of various customers and industries for the development and launch of innovative products and services for European and Middle Eastern customers.Implementation of key business projects and improvements Project management of group-wide new product launchesDevelopment of value propositions and sales tool kitsGroup submissions to BITC as a part of the group Sustainability programmeManagement of cross business work-streams to define group requirement for the launch of a CRM platform Show less

Responsible for understanding, coordinating and maximising Nationwide Platforms' opportunities throughout the UK Rail industry.Crossrail (8 central London stations and 3 high-speed lines)London Underground upgrade (Liverpool Street, Bond Street, Tottenham Court Road, Bank, Victoria, London Bridge stations)Thameslink (Victoria, London Bridge, Kings Cross, Farringdon stations)Reading Station.The role relied on experience and knowledge in specification… Show more Responsible for understanding, coordinating and maximising Nationwide Platforms' opportunities throughout the UK Rail industry.Crossrail (8 central London stations and 3 high-speed lines)London Underground upgrade (Liverpool Street, Bond Street, Tottenham Court Road, Bank, Victoria, London Bridge stations)Thameslink (Victoria, London Bridge, Kings Cross, Farringdon stations)Reading Station.The role relied on experience and knowledge in specification selling, with a multitude of environmental, operational and local community considerations to reduce the impact of operations within these heavily built up and highly utilised centres of population. Show less

One of 5 Lavendon Management Trainees selected to take part in a 2 year internal management training programme.The scheme provided experience in various areas of the business, primarily in Sales, Marketing, Project Management and Product Development. Understand customer and market preferences for customer contact and develop a contract and marketing strategy to realise improvements.Development, launch, and commercial marketing strategy for the SkySentry (an asset management… Show more One of 5 Lavendon Management Trainees selected to take part in a 2 year internal management training programme.The scheme provided experience in various areas of the business, primarily in Sales, Marketing, Project Management and Product Development. Understand customer and market preferences for customer contact and develop a contract and marketing strategy to realise improvements.Development, launch, and commercial marketing strategy for the SkySentry (an asset management system designed to improve safety and reduce costs for customers)The launch an ESG and Corporate Responsibility Programme. Included the development of group policies, improvement plans and sales and marketing literatureSupported operational and sales teams on large contracts (Shard, Heathrow T2, Francis Crick Institute, AWE Aldermaston)Developed and presented high-level sales pitches, including a part in the successful bid to achieve sole-supply status on St Bart's Hospital in London. Show less

Part of the Lavendon Management Trainee Scheme with responsibilities to the Consulting & Technical Solutions teamHelped to develop and implement new machine management tools and processes, and new products designed to help improve efficiency and safety when working at height. Exposure to multiple different industries and key accounts to promote and develop products and services and successfully secure and delivery sole-supply contracts for Nationwide Platforms.

Telephone based sales and operations coordination role.Responsible for converting hire enquiries into sales and coordinating with the operational functions to make sure machines were despatched to customers. Point of contact and account management responsibility for a key major account.Based for 12months on the construction of 2012 London Olympics/Westfield Stratford City sites where the role included developing and managing relationships with onsite contractors.