Joe Kells Email & Phone Number

Rochester, New York Area

Full responsibility for a portfolio of products that generate sales of $11 million. Manage all product development initiatives, which include collaborations with organization such as 3M, Xerox, Ecolab, Newell Rubbermaid, Rochester Institute of Technology, University of Rochester, local business incubators and partners that are global in scale. Manage strategic and tactical marketing planning that has and continues to bring products and lines of business successfully to market. Responsible for market research, creating and managing implementation of business plans, sales forecasting and product portfolio P&L. Skills - • Strategic Planning• Strategic Business Development• Creating Strategic Alliances • Market opportunity analysis• Business case development and go to market planning • Primary interface with channel partners and resellers

Rochester, New York Area

Marketing Manager, Manufacturing Division 1998 – 2002• Developed and managed a push-through marketing program for a 135-store retail channel. Resulting in premium shelf location in all stores and 24% sales growth in the retail channel over an 18-month period.• Initiated and managed the creative process for numerous direct mail pieces, which proved highly effective in supporting marketing programs. • Managed advertising / creative agency contractual relationships / activities. • Managed all trade show activities including venue selection, booth design and representation during regional and national shows.

Rochester, New York Area

Operated a full service dealership retailing new and used recreational power boats throughout Northeast and internationally. • Developed long-term strategic plan, incorporating yearly profit goals within five-year growth objectives. • Managed “Brand Acquisition” component of strategic plan; successful in negotiating and signing reseller agreements with nationally recognized product lines. • Implemented and managed the planning process that resulted in all profit centers exceeding yearly P&L objectives as well as company being recognized consistently by suppliers as a top sales performer.

Masters, Marketing

Bachelors Of Science, Business