Senior Marketing Manager
Cheyenne, Wy, Us
• Works directly with the Marketing Director, executive team, and other company stakeholders to develop goals, KPIs, and strategy for campaigns and product marketing• Serves as the primary owner of corporate website and marketing automation operations• Provides digital marketing expertise and execution to support demand generation across all campaigns, platforms, and marketing initiatives, including integrated marketing campaigns across email, web, social, and paid channels• Manages paid digital advertising budget and execution• Assists other marketing team members with digital marketing efforts, including technical execution, training on marketing platforms, and brainstorming new and innovative growth strategies• Oversees and assigns tasks as needed to junior marketing team members in order to execute on overarching marketing plan defined with the Marketing Director• Measures and reports on performance of digital marketing campaigns• Collaborates with other team members and vendors to develop comprehensive marketing campaigns that fill the sales funnel with qualified leads• Builds a robust content marketing strategy including development of blogs, videos, podcasts, and gated downloadable content, including working across the organization with subject matter experts to develop thought leadership• Supports marketing as needed for non-digital efforts such as events and customer outreach, while acting as a brand champion and steward for the internal organization