Joe L. Email & Phone Number

Detroit, Mi, Us

Detroit, Michigan, Us

Detroit, Michigan, Us

Oversee the development and implementation of marketing strategies, and guide the teams that execute them. Teams span across 7 franchises and operate in 5 different states.Strategies and Projects include:•Paid Search Optimization•Local Community Advertising•Broadcast (TV, & Radio)•Targeted Ads (Social Media, OTT)•Billboard’s •Agency management

Expertise in building brands, customer acquisition, and go-to-market strategies across Health and Wellness, Retail, and Real Estate. Proven success in multi-channel marketing, vendor management, and Brand Growth

New York, Ny, Us

•Communicated ideas and opportunities to clients and partners, as well as conducted in-depth data analysis of KPI’s to support recommendations and insights.•Bridged the gap between strategy and analytics through storytelling, by examining websites with over 250K monthly visitors and tracking the customer journeys to discover effectiveness of advertising. •Supported ad-hoc analysis, BI requests and Data extractions, through data research on Adobe Analytics and deliverables of 5-10 monthly reports. •Assisted project management with development of new websites, by planning tests, tagging and designs with Development teams to ensure the accuracy of data on launch day.

Detroit, Michigan, Us

•Coordinate sales process of over 50 customers a day making the switch to a cleaner natural gas, by understanding each client's specific needs and adjusting business communications accordingly.•Showcase department accomplishments through creation of quarterly newsletter, distributed to over 130 employees statewide, which features business results, employee highlights, wellness and safety tips.•Reduce customer defects by 30% over one year with Heating Season campaign, by targeting low-income demographics and implementing industry trends on social media.•Improve customer satisfaction in Price and Safety by over 15% from last quarter by collaborating with vendors to create branded giveaway items, commercials and community events for customers of Detroit.• Conduct market research and data organization for Bio Green Gas, efforts of program will contribute to DTE's goal of net zero carbon emissions by 2050

Detroit, Michigan, Us

• Enhanced company culture as shown with 92nd percentile finish in Gallup Survey through coordination of engagement events, huddle boards and weekly communications.• Increased donors and contributions toward company partner, United Way of Southeastern Michigan, by raising $195,000 through creation of presentations, events, flyers and executive communications.• Assisted with communication development for marketing campaigns and company newsletters, by leveraging social media, customer surveys and industry benchmarking, to achieve multiple top quartile finishes in JD Power awards of Customer Satisfaction

Detroit, Michigan, Us

•Redesigned metrics for Key performance indicators which increased team collaboration, visual management and understanding of the voice of the customer•Responsible for organizing events and completing projects for the Customer Service Engagement Team

Richfield, Minnesota, Us

• Led receiving team of 8 people with truck shipments of over 5,000 pieces, by improving merchandising process and security measures to reduce store shrink by 3% ($45k/month).

Richfield, Minnesota, Us

•Assist an average of 120 customers per day in finding the perfect product for their needs, efforts led to a top 3 finish in the market ($65k/month) for 3 consecutive months.

Bachelor Of Business Administration - Bba, Marketing

Education record

Associate'S Degree (Business Administration), Business, Management, Finance And Marketing