Joe Leeder Email & Phone Number

Woking, England, United Kingdom

Bath, England, United Kingdom

An extremely varied Digital Marketing role with a variety of responsibilities, including managing the e-Commerce site and the 3PL Integration, building and delivering email marketing campaigns via Klaviyo and developing CRM/Email Marketing strategy.Marketing Campaigns & Strategy:- Build and deliver 3 marketing campaigns per week.- Ensure all communications are on-brand and commercially focused.- Analyse campaign performance and feedback into the trade plan.- Develop… Show more An extremely varied Digital Marketing role with a variety of responsibilities, including managing the e-Commerce site and the 3PL Integration, building and delivering email marketing campaigns via Klaviyo and developing CRM/Email Marketing strategy.Marketing Campaigns & Strategy:- Build and deliver 3 marketing campaigns per week.- Ensure all communications are on-brand and commercially focused.- Analyse campaign performance and feedback into the trade plan.- Develop concepts, ideas, and strategies to input into the trade plan.- Brief creative ideas into copywriters and develop concepts.Creative & Content Development:- Build creative assets to deliver across all marketing touchpoints using Adobe Photoshop- Using HTML / CSS to build custom website components- Email Marketing template design and management using Klaviyo. - Ensuring emails render as per agreed design guidelines (prevent clipping on gmail)- Social media: building assets, scheduling posts, and devising strategy.CRM (Klaviyo):- Managing a database of 46,000 customers.- Updating and managing lists and segments - Segmentation of audiences (including RFM+)- Analysis of customer groups, providing LTV data and insights on repeat purchasers- Identifying commercial opportunities for segmented emails.- Maintaining data quality and accuracy & GDPR compliance- Monitoring and optimising ‘flows’, fixing any issues.- Ensuring a healthy Open Rate, Click Rate, and Unsubscribe Rate.- Providing statistics to the business on CPA/ROI/ROAS - Managing integrations with third-party solutions such as typeform- Using dynamic data variables to deliver personalisation Operations & Stock Management:- Stock management, resolving issues with 3PL, and maintaining a point of contact with the 3PL provider- Accurate stock level reporting and sell through insightsWebsite management:- Merchandising website- Using HTML / CSS to build custom website components- Building blog pages Show less

Southampton, England, United Kingdom

Winchester, England, United Kingdom

A varied role where I had responsibilities for developing internal operations and the marketing strategy. This role included:• Migration of website from Squarespace to Shopify• Initiation of Wholesale ordering platform• Automated CRM integration and weekly email marketing campaigns• Systems and processes for efficiency• Social Media updates• Trustpilot integration• Upscale to new roastery• Photography (both of roastery and of products)

Winchester, England, United Kingdom

A leading UK lifestyle store with an e-commerce website. I delivered weekly newsletter to customer segments, updating them on new products and shop information. I also implemented marketing automation via Klaviyo, always thinking strategically about the customer journey. Using Adobe Photoshop, I was able to develop some striking Email Marketing and Social Media campaigns.

Winchester, England, United Kingdom

In this role I managed all aspects of complex research projects, involving taking written briefs from clients, pitching for work, and subsequently delivering actionable insight for global brands. I carried out line management responsibilities and was responsible for managing client accounts worth more than £300k in value to the business. The skills I developed in this role have given me confidence to communicate with different audiences. As such, I am comfortable presenting to and liaising with… Show more In this role I managed all aspects of complex research projects, involving taking written briefs from clients, pitching for work, and subsequently delivering actionable insight for global brands. I carried out line management responsibilities and was responsible for managing client accounts worth more than £300k in value to the business. The skills I developed in this role have given me confidence to communicate with different audiences. As such, I am comfortable presenting to and liaising with senior audiences as well as tailoring my communication style to match different working scenarios. My main responsibilities in this role were as follows: • Questionnaire writing• Data analysis• Project management• Account management• Line management• Knowledge of GDPR & Compliance• Report writing• Advanced Excel Skills• Communication skills• An ability to interpret complex data sets and ensure the validity and accuracy of such data I also had several other responsibilities, including:- Member of the Walnut ‘Academy’, hiring the latest talent in the research industry- Line management responsibilities: ensuring the fair allocation and distribution of workload; developing skills, setting targets and promoting mental health Show less

London, United Kingdom

Bristol

A temporary position in a demanding team environment including the migration of a website for an internationally recognised media company. After completing comprehensive training on the content management system (Adobe Experience Manager), this post involved the re-brand of the website, migrating the information architecture and building webpages using site maps and wire frames.

Bristol, United Kingdom

Three month internship

Speech And Language Therapy Research Unit

6 week internship funded by the University of the West of England (UWE)

English Language And Linguistics, Language/ Speech Science, 2:1

English Language, Psychology, Media Studies