• Advisory Board Consulting• Executive Coaching & Mentoring• Beverage Alcohol Start Up Consulting and Advisory Services• Distributor Selection & Management• Brand Marketing and Packaging• Route to Market Strategy• Local Market Sales Execution • Multi-Cultural Marketing Strategy and Execution• New Product Launch Planning and Execution

Led department operations and P&L for leading company Division YOY (including teams of 850 distributor employees). Managed $29M marketing budget and $83M trade investment budget. ♦Led Breakthru Division delivering $1B gross sales, 6.3M cases by growing NSV +$56M, GP +$60M,Trading profit +$63M; resulting in NSV $787M, GP $590M and TP $565M across 9 markets (Metro New York, Upstate NY, MD, DE, DC, SC, CO, IL, AZ)♦Delivered strong (+25-65%) 3-year depletion CAGR’s on key brands identified as growth opportunities leveraging category analysis.♦Implemented Net Revenue Management priorities in F’18, resulted in +95bps GM improvement vs F’17.♦Created/implemented a Digital Activation program generating increased consumer engagement through retailer’s social media platforms which led to strong depletion growth.♦Selected by Senior management to be on Johnnie Walker & Crown Royal Brand Boards; 2 of the largest global brands and tasked to support the Global Marketing team with strategic platforms and tactical activities.♦Reallocated marketing resources ($800K) to multicultural accounts and developed/achieved a multicultural Perfect Store program in 550 accounts; achieved Perfect Store standard in 100% of accounts, resulting in depletion growth and over 50% of total spirits visibility.♦Achieved top Values Survey scores as manager with testimonials of “would highly recommend”. Total positive engagement index was 11% better than Diageo and IBM global best in class.

$730M gross sales, 4.8M cases spirits Division across 8 markets with wine portfolio of $60M gross sales and 700K cases.♦Grew Spirits NSV +81M (+16%), GP +$52M (19%), TP +$51.6 (+20%); Wines NSV +$12M (+30%), GP +$6M (+70%), TP +$6M (+84%).♦Developed and implemented integrated marketing and targeted sales programs in key multicultural cities in every market. Program resulted in significant growth for key multicultural brands.♦Directed major multicultural sales and marketing program for Cîroc Vodka which grew depletions from 270K to 400K cases, producing $19M in incremental profit.♦Selected by Diageo North American CEO to lead National project to reduce inventory “out of stock” issues in key off premise chain accounts. Program outputs included increased distributor weekend merchandising support and revised trade terms. Project resulted in 24% reduction in OOS with corresponding depletion/profit growth.

Spirits Portfolio delivering $390M GS, 3.7M cases, & Wine Portfolio delivering $60M GS & 700K cases.♦Managed all Sales, Marketing, Finance, Human Resources and P&L for largest company geographic cluster with top performing results YOY, including revamped pricing programs.♦Produced 6-year CAGR growth of 8% by creating and implementing multicultural marketing effort in 31 high indexing zip codes in Metro NY including local advertising, sampling, distribution, sales blitzes, and visibility programming, in addition to supporting local charities.

Directed Sales, Finance, HR and P&L for $153M GS, 7.5M cases beer and flavored malt beverage division across 11 markets.♦Significantly improved retail execution metrics by launching program simplifying company/distributor priorities.♦Grew depletion volume 4%, net sales 5% and trading profit 15%.

Managed Sales, Finance, HR and P&L for $556M GS, 18 market division with 25 distributors.♦Identified by senior management as a “high potential leader”, involved in an accelerated development program.♦Selected to lead North American Marketing and Sales Corporate Reengineering effort in partnership w/Boston Consulting Group. Conducted monthly reviews with Seagram Global CEO, increasing profitability and generating $24MM in cost savings.♦Chosen by the Global Chief Human Resources Officer to share best practices and to evaluate distribution structure and processes in Mexico. Initiative resulted in complete restructuring of Mexico affiliate, revamping of trade practices and higher gross margins.Previous Experience: North American Customer Fulfillment Reengineering Team Leader (1996), VP Sales Eastern Division, Northern Region (1995), Director of Marketing, Northern Region (1994)