Fenton-Weidler & Lorenc Sales Co. services national retail stores representing factories located all over the globe.

New Business development for consumer electronics. Polaroid and Kodak brands. Seven national retailers opened for name brand electronics.

National Sales Manager for a vertically integrated manufacturer and distributor of electronic and houseware items to retail. Retail customers include drug chains, national grocery chains, mass market chains, department store, specialty and off price retailers.

Designer and manufacturer of functional home products for bath, kitchen, storage and pet areas.National Sales Manager  Responsible for over $6 million in annual sales in Bath, Kitchen, Pet and Storage product categories. Restored sales trajectory with the implementation of direct import programs containing everyday and seasonal products for a 25% growth in less than 10 months. NEW programs with both US and European based retailers generated $3.3 million in sales. Development of account specific sales representative network to grow distribution in mass market chains. $1.7 million in new business added within 12 months. Launch of new product lines in Pet and Storage areas generating additional distribution with new and existing customer base for a total of $1.4 million.

 Leasing activity accounts for over $2 million in new business revenue over lifetime of leases. Secured new tenant base from the Home Textile and Houseware industry which increased buyer attendance to the building to help build the property’s value. Implemented tenant marketing programs to increase company and brand awareness while promoting the building to the trades.

Hard Goods packaging for the Product Development area. Conceived and Implemented 2 new private label brand names resulting in a 133% increase in sales from $1.5 million to $3.5 million.  Administration of existing brand makeovers of Simple Solutions and Private Label Lighting, resulting in a 70% increase in sales over previous year.  Implementation of a new reporting system for all private label brand projects resulting in reduction of net sales reporting time from one week to 24 hours.

Managed reps and sold to key accounts music accessories and music themed gifts. Sales and Marketing of Sabian’s new musical gift line Accents by Sabian and Sabian musical accessories. Established distribution in national music and gift retailers adding $1.3 million to total sales volume. Marketing analysis and forecasting. Managing sales efforts via distributor/rep groups in the Gift and Music industries.

Regional Sales Manager responsible for entire east coast of the US resulting in double digit sales growth. Trained and managed independent representatives for eastern US resulting in a 40% increase in sales. Personally developed new channels of distribution generating over $640,000 in sales.  Implementation of marketing programs to expand brand presence in three regional showrooms in NY, Atlanta and Boston.

Director of Business Development  Implementation of sales data for accurate sales forecasting. Custom product development for alternative markets. Tasked with implementation of new marketing programs, telemarketing and national accounts division resulting in excess of $50,000,000 in sales Promoted from Sales Administration Manager after 1 year.

Sales Promotion Manager  Coordinated all promotional materials from inception to execution for all classes of trade. Sales Manager for the Medical Division of Sales resulting in over $2,000,000 in sales. Management of representative sales force of 100 sales reps. Promoted from Sales Promotion Specialist and Sales Administrator