Insightly provides customer relationship management software for small and midsize businesses across a range of industries such as manufacturing, consulting, health & wellness, media and others. With more than 1.5 million users worldwide, Insightly is the world’s most popular CRM software for Google and Office 365 users.• Creative lead/player/coach on all things Insightly: our rebranding, website, landing pages, blog graphics, brand and testimonial videos, sales-enablement, email campaigns, live events, social banners, display ads, ebooks, slide templates, internal comms, and company swag• Assembled, manage, and mentor a dedicated, talented team of full-time/freelance creatives and developers who are helping to disrupt and innovate in the crowded CRM space • Codified and steward the Insightly visual identity, design, and voice guidelines to ensure brand cohesiveness across all touch points • Collaborate with my marketing team colleagues in the development of integrated campaigns—emails, ads, social, webinars, and video • Work directly with all Insightly teams to create assets to further company goals, including: Marketing, Sales, People Ops, and C-suite • Strategize directly with leadership to redirect the focus of the brand to attract more medium and enterprise customers

• Lead creative for R2C Group's SF office, managed projects, budgets, and built a streamlined team of ADs and writers
• Managed all digital creative for 23andMe, Vonage, Humana, Microsoft, CafePress, SoFi, Bissell, Total Gym, and Riverbed
• Digital and broadcast creative lead for the 23andMe consumer DNA kit relaunch. 
• Collaborated with Portland creative teams to develop broadcast campaigns for Humana, and SoFi

• Manage the development and creation of large scale marketing initiatives: broadcast, video, digital marketing, websites, print, and branding for tech, service, packaged goods, entertainment, and financial clients (Agencies include: O&M, Hal Riney, BBDO, Y&R, Leo Burnett, MRM/McCann)
• Partner directly with businesses to develop brand guidelines/standards, content strategies, concepts, and finished creative

• Produced TV/web videos, free access promotions, landing pages and banner, social media, and email campaigns that consistently grew awareness and helped increase Ancestry’s global subscriptions by over 35% over three years. • Creative Director on the Santa’s Family Tree TV/integrated campaign which exceeded the previous years' sales of gift subscriptions by over 300%.• Extended the success of the Start Looking TV campaign by creating 10 national and international spots. The Ellen Harrington execution received Nielsen’s Most Liked TV Spot of 2012.• Created Ancestry's first ever animated billboards that appeared on the NASDAQ and Reuter's towers in New York's Times Square. The boards successfully promoted "Free Access" weekends and engaged the eyeballs of over 3 million visitors.• Selected as U.S. liaison for the creative team in our UK office. Strengthened collaboration and cohesion between groups and helped to promote global brand consistency.

• Strategized and concepted effective B2B integrated campaigns for Microsoft, Hitachi, and Nortel. Deliverables included: mailings, brochures, welcome kits, banners, static gifs, microsites, and posters.• Designed CD packages, PowerPoint presentations, and design guides which streamlined the production of partner communications and sales materials.

• Instructed and inspired under grad and post graduate students on strategy, campaigns, and development of their final portfolios. • Mentored and guided over 150 students and saw many start their careers in advertising.

Created TV and print campaigns for Barilla Pasta, Norwegian Cruise Lines, Hills Science Diet and multiple Kraft brands.

• Created award-winning TV, print, and outdoor campaigns for a wide range of large national and international brands. • Supervised and mentored junior creative teams. • Supervised TV shoots, photo shoots and voice over sessions for packaged goods, athletic, and service accounts. • Evolved many of advertising most iconic characters including: The Pillsbury Doughboy, Snap, Crackle, Pop, The Keebler Elves, Tony the Tiger, The Green Giant, Mario and Shaq.