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As a leading Experience Design Executive and Event ROI Maximizer, I lead the strategy, creation, development, and implementation of experiential marketing campaigns to engage target audience, demonstrate product and service capabilities, and illustrate the brand. I have over 20 years of experience in this field, working with major media outlets, technology companies, and educational institutions. I hold an Annual Giving Certificate from the University of Wisconsin-Madison and a Bachelor of Science in Psychology from Corban University.I excel at building and enhancing brand visibility through multiple experiential marketing channels, such as live events, trade shows, corporate events, and press events. I am a creative thinker who drives strategic marketing campaigns that deliver results in increased sales and customer loyalty. I am also a collaborative leader who mentors, motivates, and trains cross-functional teams to create a customer-centered experience. I manage multi-million-dollar budgets with an eye towards balancing experience with cost efficiency, exceeding ROI targets. I use data and trend analysis to refine and improve marketing strategy and execution. My mission is to create experiences that inspire people to pursue excellence.
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Sr. Director Experiential Marketing And Industry EngagementOrigence Aug 2024 - PresentIrvine, Ca, Us• Developed and executed Experiential Marketing strategies to enhance brand loyalty and drive revenue growth.• Collaborated with cross-functional teams to engage the right audience and close deals effectively.• Implemented innovative initiatives to strengthen brand awareness and drive business objectives.
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Vice President, Brand Management And Experiential MarketingVelera Jul 2017 - Jul 2024St Petersburg, Florida, UsLead strategy, creation, development and implementation of experiential marketing to encourage deeper relationship and engagement with target audience, demonstrate product and service capabilities and illustrate the company brand. Manage industry relations, and client relations with national organizations and trade associations. Supervise experiential marketing staff, including both internal and third-party providers. Oversee project plan development and management, logistics, and billing. Handle crisis management with internal and external clients. Evaluate sponsorships based on brand exposure opportunities. Manage sponsorship agreements and speaker's bureau. Train teams in live presentations and oversee execution. requests/opportunities. ► Developed a total corporate brand and product experience delivered at 68 tradeshows, 42 large corporate events and 36 intimate company sponsored gatherings across the nation.► Created and produced the live experience for an annual client/prospect Think 18 Conference which has continued to grow annually in attendance and registration revenue. In 2019, closed 211 net new deals.► Created experience lounges with product demo pods to gather data on interested prospects, used by Sales team for closing/solidifying deals. ► Established and implemented a VIP prospect program for the annual conference which closed 11 net new deals. ► Create progressive experiential concepts-- in 2018-2019 the Roadshow resulted in 16% growth YoY and attracted over 220 active new prospects for pipeline, and closed 188 net new deals. -
Sr. Manager, Experiential MarketingVelera Dec 2012 - Jul 2017St Petersburg, Florida, Us
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President / OwnerPlan Ahead Events - Temecula Oct 2011 - Sep 2012Founded and launched a full-service meeting and event management company. Clients included financial planning industry, religious markets, city planning and Ted X Temecula. Specialized in providing creative solutions for meetings, trade shows, special events, experiential marketing and incentive programs.
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Vice President Of CommunicationsNew Life Live Dec 2003 - May 2011Directed the marketing strategy and development of advertising collateral for national radio and TV shows including website, direct mail and social media campaigns. Established a new national brand for the organization and developed annual departmental budgets. ► Produced and directed 25 national and international events in all US regions and abroad. Led the brand transformation and reinvigoration of the organization increasing revenue by over 50% in 3 years. ► Positioned the company as a title sponsor of a national stadium event in 32 cities; designed trade show booth developed company video, created an employee logo that increased attendance for another event by 32%. ► Managed national ad production for a TV show, “New Life Live with Steve Arterburn” that was broadcast over 180 stations nationwide.
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Assistant Vice President University AdvancementChapman University Dec 1998 - Dec 2003Orange, Ca, UsCreated and produced all University events and conceptualized and designed University publications for Advancement. Collaborated with University’s Boards of Trustees and Governors to cultivate, solicit and steward major gift donations. Managed HR functions and trained 40 staff members on customer service. ► Served as member of team that exceeded objectives and secured $214M in major and annual gifts. ► Tripled sponsorships for the annual gala, from $500K to more than $1.5M. -
Development ManagerSt. Joseph Hospital Dec 1995 - Dec 1998UsManaged public relations and developed a family-based communications strategy. Liaised with trustees, physicians and key hospital administrators to develop effective campaign strategies and prospective donor lists. Trained the staff on HR polices and topics including customer service and employee relations, retention and reward systems. Represented the institution at trade shows and conventions to build brand and community awareness► Generated $1.5M by devising a compelling annual giving program with new donor clubs and direct mail.► Created volunteer advisory boards and event committees to raise revenue for the Cancer Center.
Joe Franklin Skills
Joe Franklin Education Details
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Corban UniversityPsychology -
California State University, FullertonCoursework: Psychology (20 Units)
Frequently Asked Questions about Joe Franklin
What company does Joe Franklin work for?
Joe Franklin works for Origence
What is Joe Franklin's role at the current company?
Joe Franklin's current role is Experience Design Executive | Event ROI Maximizer.
What is Joe Franklin's email address?
Joe Franklin's email address is jo****@****ula.com
What is Joe Franklin's direct phone number?
Joe Franklin's direct phone number is +171460*****
What schools did Joe Franklin attend?
Joe Franklin attended Corban University, California State University, Fullerton.
What skills is Joe Franklin known for?
Joe Franklin has skills like Event Planning, Event Management, Strategic Communications, Public Relations, Hospitality, Marketing, Marketing Communications, Customer Service, Marketing Strategy, Social Media Marketing, Trade Shows, Meeting Planning.
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