Palermo Design Group, Inc. was incorporated in 2001 to accommodate a number of freelance Graphic Design and Marketing con-tract’s. Responsible for the development of creative solutions that are in tune with the clients business strategies. Negotiate the best possible value with printers or other media to save you money and capture more dollars for the clients budget.

As part of the Engineering team at Wellcraft I was responsible for the design of all graphic packages for each boat line as well as custom orders for the high performance SCARAB Racing products. Worked closely with the Marketing Department on all promotional materials (i.e brochures, ads), and acted as an liaison between Engineering and Marketing. Provided art direction on all photo shoots and video production. Developed graphic concepts for special projects in conjunction with the film industry (Face/Off, Bay Watch, Universal Studio’s, and Nascar) Helped build a positive relationship with our suppliers to ensure quality, service and good response time, as well as research of new and better products within our engineering team.

Responsible for the best ways for us to visually represent our company’s identity online and print as well as recruiting and managing third party design firms as well as internal design resources. Lead creative sessions for project kick-offs, Manage multiple projects from concept through completion. Developed creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy. Established creative direction for the entire line of online services and programs. Work with internal teams to generate ideas for pitching and proposals. Provide quality control over concepts and projects. Coordinated and purchased all advertising space, design and layout of all printed material as well as the Annual and Quarterly reports. Developed all slide presentations for company overviews and product introductions. Coordinated major trade shows and produced graphic support. Directed and produced all product training videos and still photography.

Formulated basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound. Reviewed and approved proofs of printed copy and art and copy materials developed by staff members. Manage own accounts and projects, working within budget and scheduling requirements. Conferred with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities. Presented final layouts to clients for approval. Conferred with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques