Joe Rispoli Email & Phone Number

New York, NY, US

• Key player in the evolution of Mercedes-Benz Regional Marketing Program
• Manage all aspects of Regional Marketing across 96 East Coast DMAs/250+ dealers (Offline/Online/Experiential)
• Partner with local media representatives to develop targeted, measurable and unique media applications
• Represent MBUSA/Agency POV at all local Dealer Board & Client meetings
• Initiated annual digital marketing summits for Regional field staff and dealer network
• Evaluate key digital metrics in order to optimize national and local marketing plans

New York, NY, US

• Served as lead Agency liaison amongst Mercedes-Benz USA regional Client and Dealer network
• Managed all aspects of $90M+ Regional business including Strategic Planning, Media and Production
• Maintained brand alignment and campaign continuity across 46 individual market media plans
• Responsible for development and execution of fully integrated local campaigns with measurable results

New York, NY, US

• Key player in the merger of the Mercedes-Benz regional offices, resulting in a $65M+ marketing budget
• Developed dedicated campaign identity for Mid-Atlantic & New England Area dealer groups
• Managed a team of two Account Supervisors and one Account Executive
• Planned and executed creative/media strategies and campaigns delivering positive business results
• Evaluated and negotiated tactical traditional and digital media partnerships
• Consulted with dealers individually on Tier 3 retail marketing best practices and recommendations

New York, NY, US

• Served as lead Agency liaison for Mercedes-Benz USA regional Clients and Tri-State Dealer network
• Planned annual $35M budget aligning operational objectives with dedicated, award-winning creative campaigns
• Developed a unique and integrated creative brand identity for the Mercedes-Benz Tri-State Dealer Group
• Established long-standing relationships with key clients, dealers and media partners
• Created the first-ever Certified Pre-Owned Event in the Northeast and Nation

New York, NY, US

• Managed performance of Home Office account team (8) as well as regional staff (15)
• Oversaw the strategy, production and placement of National Brand, Retail and Dealer Group advertising
• Ensured Regional goals were being met by National objectives on an ongoing basis
• Conducted research inclusive of competitive assessments, focus groups and customer surveys
• Presented National retail advertising program POV at local, regional and National Client meetings

New York, NY, US

• Initiated & managed strategic planning critical to progress & growth of account
• Reported directly to an Account Director, while managing daily account activity
• Supervised advertising production, budget and media placement
• Developed & presented global competitive review, identifying potential opportunities
• Managed the development of an Assistant Account Executive & Account Coordinator

New York, NY, US

• Managed & executed strategy, production & placement of integrated global Brand campaigns
• Effectively managed all aspects of the internal ad production process from strategy to placement
• Coordinated day-to-day advertising activity in Asia Pacific & European markets as part of maintaining campaign continuity throughout 52 offices worldwide

New York, NY, US

• Assisted in managing daily advertising activity between seven international hub offices
• Implemented and executed launch of online global advertising forum
• Managed the internal development of traditional and digital ad campaigns
• Key member of worldwide account transition and international campaign launch

New York, NY, US

• Managed and coordinated Asia Pacific advertising activity in conjunction with DDB Singapore office
• Effectively launched an integrated global digital ad campaign, internationally
• Assisted in all aspects of Worldwide Brand ad production process

New York, NY, US

• Managed Bermuda JazzFest integrated Radio promotion involving 100 radio stations, countrywide
• Initiated weekly and monthly Bermuda Arrivals Summary and Daily News Bulletin
• Managed multiple ad projects for Crunch Client including non-traditional media executions
• Presented creative concepts and strategic direction to Crunch Client

Woodcliff Lake, NJ, US

• Initiated daily Automotive Industry Update distributed company-wide
• Assisted in the analysis of market research as it related to the BMW Z3 product launch
• Conducted competitive research and reporting