Joe Rispoli Email & Phone Number

New York, Ny, Us

• Key player in the evolution of Mercedes-Benz Regional Marketing Program • Manage all aspects of Regional Marketing across 96 East Coast DMAs/250+ dealers (Offline/Online/Experiential) • Partner with local media representatives to develop targeted, measurable and unique media applications• Represent MBUSA/Agency POV at all local Dealer Board & Client meetings• Initiated annual digital marketing summits for Regional field staff and dealer network • Evaluate key digital metrics in order to optimize national and local marketing plans• Developed virtual and in-person dealer group training and marketing consultations

New York, Ny, Us

• Served as lead Agency liaison amongst Mercedes-Benz USA regional Client and Dealer network • Managed all aspects of $90M+ Regional business including Strategic Planning, Media and Production• Maintained brand alignment and campaign continuity across 46 individual market media plans • Responsible for development and execution of fully integrated local campaigns with measurable results

New York, Ny, Us

• Key player in the merger of the Mercedes-Benz regional offices, resulting in a $65M+ marketing budget• Developed dedicated campaign identity for Mid-Atlantic & New England Area dealer groups• Managed a team of two Account Supervisors and one Account Executive• Planned and executed creative/media strategies and campaigns delivering positive business results• Evaluated and negotiated tactical traditional and digital media partnerships• Consulted with dealers individually on Tier 3 retail marketing best practices and recommendations

New York, Ny, Us

• Served as lead Agency liaison for Mercedes-Benz USA regional Clients and Tri-State Dealer network • Planned annual $35M budget aligning operational objectives with dedicated, award-winning creative campaigns• Developed a unique and integrated creative brand identity for the Mercedes-Benz Tri-State Dealer Group• Established long-standing relationships with key clients, dealers and media partners• Created the first-ever Certified Pre-Owned Event in the Northeast and Nation

New York, Ny, Us

• Managed performance of Home Office account team (8) as well as regional staff (15)• Oversaw the strategy, production and placement of National Brand, Retail and Dealer Group advertising• Ensured Regional goals were being met by National objectives on an ongoing basis• Conducted research inclusive of competitive assessments, focus groups and customer surveys• Presented National retail advertising program POV at local, regional and National Client meetings

New York, Ny, Us

• Initiated & managed strategic planning critical to progress & growth of account • Reported directly to an Account Director, while managing daily account activity• Supervised advertising production, budget and media placement• Developed & presented global competitive review, identifying potential opportunities• Managed the development of an Assistant Account Executive & Account Coordinator

New York, Ny, Us

• Managed & executed strategy, production & placement of integrated global Brand campaigns• Effectively managed all aspects of the internal ad production process from strategy to placement• Coordinated day-to-day advertising activity in Asia Pacific & European markets as part of maintaining campaign continuity throughout 52 offices worldwide

New York, Ny, Us

• Assisted in managing daily advertising activity between seven international hub offices• Implemented and executed launch of online global advertising forum• Managed the internal development of traditional and digital ad campaigns• Key member of worldwide account transition and international campaign launch

New York, Ny, Us

• Managed and coordinated Asia Pacific advertising activity in conjunction with DDB Singapore office • Effectively launched an integrated global digital ad campaign, internationally• Assisted in all aspects of Worldwide Brand ad production process

New York, Ny, Us

• Managed Bermuda JazzFest integrated Radio promotion involving 100 radio stations, countrywide • Initiated weekly and monthly Bermuda Arrivals Summary and Daily News Bulletin• Managed multiple ad projects for Crunch Client including non-traditional media executions• Presented creative concepts and strategic direction to Crunch Client

Woodcliff Lake, Nj, Us

• Initiated daily Automotive Industry Update distributed company-wide• Assisted in the analysis of market research as it related to the BMW Z3 product launch• Conducted competitive research and reporting