Joe Rotter is a managing partner at Red's Fly Shop, one of the world's leading fly fishing outfitters. He helped build the company's online store presence and outfitting service beginning in 2006 when they operated out of a remodeled tool shed. Today it's a spectacular riverfront resort and the finest fly fishing specialty shop in the country.He was one of the first to leverage YouTube for instructional training and the Red's channel today has well over 30 Million views. Today they lead the industry in customer service outfitting anglers all over the world with the highest quality fly fishing tackle. In addition, Joe and the Red's Fly Shop team host fly fishing trips worldwide while running the largest fly fishing and upland bird hunting operation in the great state of Washington. Their specialty is fly fishing but the unique resort location is perfect for vacations or corporate retreats.In addition to fly fishing, Joe has been a passionate backcountry hunter since an early age. While his specialty is wilderness elk hunting, he pursues all big game species with both rifle and bow. The further from roads the better.