+ Increased booking rate from an average of 22% per class to 89% per class by building a community within the studios; engaged with riders and staff members through in-person interaction and social media platforms to encourage riders continuity and to increase brand awareness.+ In 2024, trained a cohort of new instructors, leading seminars on becoming brand ambassadors, optimizing time slots, and increasing ridership.+ Created and delivered multiple on-demand classes for Equinox +, accessible to participants across the country.

+ Developed and implemented social media strategies to foster community and rider relationships beyond classes, leveraging these platforms to further increase ridership+ Created partnerships with external brands (LuluLemon, Vuori, etc.) to cross-promote initiatives, expand customer reach, and increase customer engagement.+ Mentored prospective and developing instructors on how to create their own instructor brand and further their careers within the fitness space as part of Soulcycle’s Talent Development initiative.

+ Programmed and coached ~15 classes each week. Each class requires a unique sequence and choreography, a diverse playlist, and messaging to encourage and motivate riders.+ In 2015, launched the SoulCycle brand to Austin, Texas by opening two studios, training the staff, and educating new riders about the unique offerings of SoulCycle. Growing our ridership to an average of 41 riders per class.

Credits:+ This Free Life (Print/Commercial) + MOOVZ (Print/Commercial)+ MILK Eyewear (Print)+ Coca Cola (Print/Commercial) + Eternity The Movie (Featured)+ Toyota (Commercial) + Hipster Romance (Short Film)For a comprehensive resume detailing my acting and modeling experience, please feel free to contact me.

+ Led cross-functional initiative with Channel Partners, Marketing and Customer Success to identify existing business pain points. The solution strategies we created boosted existing business engagement by 20%.+ Drove new strategic business opportunities through data analysis to hit key business metrics and customer goals.+ Leveraged high impact customer relationships to provide deep insights to internal stakeholders about customer pain points and business challenges.

+ Consistently met and exceeded qualified opportunity quotas, contributing to territory revenue objectives. Recognized for surpassing quotas from Q4 2022 to Q2 2024.+ Proactively contacted and nurtured new business leads, averaging 300 emails and 200 calls per week, generating $650K in prospective revenue from quality leads that matched One Medical's ideal buyer persona.+ Supported small business and regional account executives in developing territory-specific outreach strategies for both new and existing markets. Our efforts resulted in converting over 20 companies.+ Developed content and facilitated town hall meetings for the entire One Medical corporate team, providing cross-functional business updates and company objective updates.

+ Conducted studio meditation classes, teaching various breathing techniques and styles to enhance the benefits of meditation.+ Taught virtual classes via social media and Zoom, bringing Core to existing clients and reaching new clients across the US.+ Recorded a variety of classes for the Core by Hyperice app, allowing clients to access Core meditation at their convenience.+ Developed content and content calendars for multiple social media channels, including Instagram, Facebook, and TikTok, to expand brand awareness, increase client engagement, and attract new business.

+ Crafted compelling content for WW social platforms reaching 1.7M followers and generating up to 26.8K impressions per post, by independently producing video and photo content, writing captions, and engaging with users.+ Created and maintained content calendar; outlined posting schedule, content themes, and follower feedback for consistency and variety across channels+ Facilitated webinars for WW members in partnership with cross-functional teams, including Science, Marketing, and Brand; spoke on a diverse range of topics including nutrition, activity, mindset, and sleep goals.+ Moderated the ‘Team Joe’ page for 20k+ members; built and managed relationships with and fostered community between our members within the WW platforms.+ Actively contributed to our LGBTQIA+ ERG in partnership with DEIB to ensure inclusivity and allyship in the workplace.