Joe Sauer Email & Phone Number

United States

After successfully developing and deploying my audio research methods at Songtradr andSentient, I founded EmotiSphere Insights to help brands and agencies understand how to usesound and music to optimize the behavioral impact of advertising and brand identity campaigns.

London, England, United Kingdom

Songtradr is the largest B2B and B2B2C music marketplace in the world. The company (both directly and through its subsidiaries MassiveMusic, BigSync Music, 7digital) helps brands and agencies understand how to use music & sound more strategically in their advertising and branding initiatives. Promoted to EVP, Marketing within a few months of hiring, I reported directly to the Chief Revenue Officer in the absence of a CMO. I built a world-class marketing organization that effectively supported… Show more Songtradr is the largest B2B and B2B2C music marketplace in the world. The company (both directly and through its subsidiaries MassiveMusic, BigSync Music, 7digital) helps brands and agencies understand how to use music & sound more strategically in their advertising and branding initiatives. Promoted to EVP, Marketing within a few months of hiring, I reported directly to the Chief Revenue Officer in the absence of a CMO. I built a world-class marketing organization that effectively supported multiple business models (SaaS, enterprise platforms, and professional services) in a multi-brand global environment. HIghlights included:• Built a high-performance adtech stack with a sophisticated programmatic marketing capability founded on a leading DSP media platform, a GA4-based analytics function, and a new ICP targeting algorithm; drove cost per MQL down by over 400% and signficantly increased lead quality across all digital and social channels.• Developed and proliferated an effective "message house" for the Songtradr brand that encompassed multiple operating company brands and a global footprint in 11 markets.• Directed a cross-functional team to reshape the MassiveMusic brand (including brand book, ICP definition / brand benefits, website redesign, and content marketing guardrails.• Rebuilt MQL-to-SQL workflows in Hubspot to ensure more effective routing and follow-up; through the process, identified and consolidated over 100 inactive/dead-ended workflows that were a significant cause of lost revenues.• Played a pivotal role in Songtradr being named in the Inc. 500 fastest-growing companies and completing its Series E capital round in 2023 (with over $150MM raised through 1Q24). Show less

London, England, United Kingdom

I was initially hired to develop a suite of proprietary and seminal research products to prove out the business impact of sonic branding, product/brand navigation sounds, and music in advertising:• Successfully developed and launched three new products within months of hiring; products exceeded first-year revenue targets within 6 month of launch• Developed and produced a quarterly syndicated analysis of how effectively leading brands in different industry verticals were using sound… Show more I was initially hired to develop a suite of proprietary and seminal research products to prove out the business impact of sonic branding, product/brand navigation sounds, and music in advertising:• Successfully developed and launched three new products within months of hiring; products exceeded first-year revenue targets within 6 month of launch• Developed and produced a quarterly syndicated analysis of how effectively leading brands in different industry verticals were using sound / music in both above- and below-the-line advertising; the report series attracted considerable earned media coverage and was used effectively as a business development tool by the sales organization. Show less

London, United Kingdom

Sentient is a leading behavioral science platform specializing in quantifying the impact of emotion on consumer choice. Sentient Prime® is the only patented and SaaS-based implicit research technology in the world, helping marketers better understand consumer emotions and attribute associations with brands, products, packaging, and advertising. • I initially worked directly with senior client executives on brand strategy and advertising effectiveness / optimization, achieving… Show more Sentient is a leading behavioral science platform specializing in quantifying the impact of emotion on consumer choice. Sentient Prime® is the only patented and SaaS-based implicit research technology in the world, helping marketers better understand consumer emotions and attribute associations with brands, products, packaging, and advertising. • I initially worked directly with senior client executives on brand strategy and advertising effectiveness / optimization, achieving agency-of-record status with SC Johnson, Molson Coors Latin America, Heineken, Kimberly Clark, Deliveroo, Ocado, Accel-KKR, and others.• Directed business development AND service delivery teams at key accounts such as iRobot, Saatva, Comcast, AT&T, BiC, Hershey, Electrolux, and more.• Adapted the company's IAT methodology to accurately quantify true implicit response to sound and music; based on this, I built and successfully commercialized a proprietary and patented product to forecast consumer response to sonic branding and product / brand navigation sounds. This innovative and ground-breaking product won widespread industry recognition and multiple awards, including the CRC Xplor award for innovation. Sentient became the gold standard for the measurement of sound & music, partnering with all of the top sound studios globally, such as Made Music Studio, amp (now part of WPP), MassiveMusic (now part of Songtradr) and Sixieme Son. Show less

Portland, Me

Unum is a leading employee benefits provider, offering expert health & wellbeing support and financial protection through the workplace. Key accomplishment include:• Developed a broker engagement model that identified lapsed brokers with the highest propensity to re-engage with Unum, which would ultimately result in a shorter sales cycle and an increase in premiums revenue• Led the implementation of a cross-functional sales & marketing automation program that focused on building… Show more Unum is a leading employee benefits provider, offering expert health & wellbeing support and financial protection through the workplace. Key accomplishment include:• Developed a broker engagement model that identified lapsed brokers with the highest propensity to re-engage with Unum, which would ultimately result in a shorter sales cycle and an increase in premiums revenue• Led the implementation of a cross-functional sales & marketing automation program that focused on building behavioral science principles into both pre-sale marketing collateral and post-sale enrolment processes. Show less

Holmdel, Nj

Vonage (now part of Ericsson) is a telecommunications service provider offering UCaaS / cloud communications and calling plans for both residential and enterprise customers. Originally known for its home VOIP services, Vonage shifted its primary focus to business cloud communications in the mid 2010s. Reporting directly to the CEO for most of my tenure, I managed the company's $200+MM marketing budget, including:• Drove a transition in media spend from almost exclusively TV media (Vonage… Show more Vonage (now part of Ericsson) is a telecommunications service provider offering UCaaS / cloud communications and calling plans for both residential and enterprise customers. Originally known for its home VOIP services, Vonage shifted its primary focus to business cloud communications in the mid 2010s. Reporting directly to the CEO for most of my tenure, I managed the company's $200+MM marketing budget, including:• Drove a transition in media spend from almost exclusively TV media (Vonage was among the top 10 TV media buyers in the US at one point) to digital / social channels and live activations. • Managing the analytics / data warehousing group in addition to the performance marketing teams (digital marketing and direct marketing) the same time helped ensure that this transition maximized ROAS with minimal leakage. • I played an instrumental role in Vonage’s expansion from B2C landline replacement to B2B unified communications systems (from network core to edge devices), a successful strategy that culminated in the acquisition of the business by Ericsson. Show less

Edmonton, Alberta, Canada

Advanis is among the largest privately owned marketing research companies in North America, known for its methodological innovation and technology leadership. Across half a decade in a senior leadership position:• Tripled topline revenues through both organic growth and acquisitions.• Took over marketing and lead generation responsibilities, including brand strategy & positioning, advertising & marketing collateral, and conference / event appearances.• Implemented financial… Show more Advanis is among the largest privately owned marketing research companies in North America, known for its methodological innovation and technology leadership. Across half a decade in a senior leadership position:• Tripled topline revenues through both organic growth and acquisitions.• Took over marketing and lead generation responsibilities, including brand strategy & positioning, advertising & marketing collateral, and conference / event appearances.• Implemented financial planning & analysis (FP&A) system, including a general accounting platform) to measure performance and control growth. Show less

Toronto, On

Initially hired as a research lead, I was responsible for managing custom research projects and growing share-of-spend at key accounts in the Financial Services (e.g., Amex, ATB) and Telecoms verticals (e.g., Sprint, Cingular). • Successfully developed & commercialized innovative, tech-centric research methodologies in the customer satisfaction and product configuration/pricing optimization sectors.• Designed, implemented and managed two critical marketing programs over a three-year… Show more Initially hired as a research lead, I was responsible for managing custom research projects and growing share-of-spend at key accounts in the Financial Services (e.g., Amex, ATB) and Telecoms verticals (e.g., Sprint, Cingular). • Successfully developed & commercialized innovative, tech-centric research methodologies in the customer satisfaction and product configuration/pricing optimization sectors.• Designed, implemented and managed two critical marketing programs over a three-year span that helped Sprint move from worst to first in industry rankings of customer satisfaction, including (1) an (industry-first) direct-intercept contact centre satisfaction / CSI performance management system and (2) a comprehensive mystery shopper program that improved the shopper experience, increased conversation rates, and significantly lifted revenue-per-store.• Optimized Virgin Mobile's advertising and marcoms effectiveness using a combination of quantitative research and behavioral science principles, resulting in Virgin Mobile becoming the fastest-growing MVNO in the industry and ultimately being acquired by Sprint Nextel. Show less

Toronto, Ontario, Canada

Digital 4Sight is a research-based consultancy specializing in the identification of trends around the convergence of strategy and technology. The firm, founded by noted author and business advisor Don Tapscott, researched the effects of emerging "lighthouse" technologies (including broadband mobile networks, internet-of-things, blockchain, and AI) on corporate strategies and structures. Key accomplishments include:• Directed groundbreaking and influential syndicated studies on… Show more Digital 4Sight is a research-based consultancy specializing in the identification of trends around the convergence of strategy and technology. The firm, founded by noted author and business advisor Don Tapscott, researched the effects of emerging "lighthouse" technologies (including broadband mobile networks, internet-of-things, blockchain, and AI) on corporate strategies and structures. Key accomplishments include:• Directed groundbreaking and influential syndicated studies on technology's impact on supply chains, education, human-technology interaction (UX/UI)• Drove the expansion of the company into Europe.• Led negotiations to acquire the assets of the company out of the bankruptcy proceedings of its parent company, itemus; subsequently led the negotiations for the sale of the reconstituted business to CGI. Show less

Toronto, Ontario, Canada

Lead practitioner in Deloitte's North American Telecom & Media practice, with a focus on marketing & customer strategies for IXCs, LECs, and Cable MSOs. Key accomplishments include:• As strategy lead on Nathan Myrvhold’s (ex-CTO, Microsoft) team at MCI, developed the analytical and strategic support for open sourcing the (then-proprietary) H.323 protocol, which opened the flood gates for the commercial viability of VoIP telephony.• Working with Marc Lefar (ex-CEO, Vonage; ex-CMO… Show more Lead practitioner in Deloitte's North American Telecom & Media practice, with a focus on marketing & customer strategies for IXCs, LECs, and Cable MSOs. Key accomplishments include:• As strategy lead on Nathan Myrvhold’s (ex-CTO, Microsoft) team at MCI, developed the analytical and strategic support for open sourcing the (then-proprietary) H.323 protocol, which opened the flood gates for the commercial viability of VoIP telephony.• Working with Marc Lefar (ex-CEO, Vonage; ex-CMO, Cingular Wireless) and the board of Bell Canada, developed the strategy for the launch of Bell’s network wholesaling organization, leveraging the opportunities presented by unbundled network elements (UNE) regulations.• Wrote the technical architecture to support Lucent’s re-entry into the cable/MSO OSS sector, including build/buy recommendations for gaps in the functional portfolio.• Designed the first web-based performance management system for NYNEX’s inside and outside plant technicians; subsequently led the analytics workstream for a similar project at Pacific Bell prior to the SBC acquisition.• Delivered the strategic analysis and market intelligence to support Nortel’s ongoing investment in its frame relay and ATM technology platforms. Show less

Master Of Business Administration - Mba

Bachelor Of Commerce - Bcom