Joe Shoemaker Email & Phone Number

Cologne, Nrw, De

Lead a team of digital professionals, collaborate with cross-functional teams to enhance digital capabilities, increase online sales, optimize customer experiences, and build brand loyalty.Develop a clear and compelling digital strategy to continue to grow omni channel capabilities.Ensure that digital initiatives are fully integrated with the strategic-planning process, including leadership commitment and resource allocation.Oversee all digital operations, customer service, performance marketing, CRM, data analytics and insights.Generates innovative digital solutions for products, services, processes, customer experiences, marketing channels, and community participation.Foster a culture of innovation, collaboration, and continuous improvement within the digital team and across the organization.

Cologne, Nrw, De

Team lead responsible for front-end product enablement, customer acquisition, and retention while optimizing the digital P&LWork across disciplines (merchandising, allocation, marketing, etc.) to drive priority and strategy around digital marketing and product enablementBuild the SNIPES digital brand experience online and via the mobile appLead strategy and execution of all out-bound digital communications and promotions

Durham, North Carolina, Us

Accountable for the successful delivery of consulting projects of varying complexity and ensures on-time and on-budget delivery for clients in the pharmaceutical and healthcare industries.Manages project teams including both internal and external resources in the design, development and delivery of client solutions.Understand and coordinate multiple external client and vendor data sets such as: TV and digital partner data and platforms, CRM program data, and consumer socioeconomic demographic data, and incorporates into deliverables with IQVIA patient and prescriber-level data assets.Serves as key point of contact with client for engagements. Provide high level input to, and ensure the development of, client reports and presentations and delivers all or significant portions of findings to client across engagements. Manages direct senior staff and has oversight of client engagement and the team responsible for those deliverables.Develops and/or elevates new business opportunities through the identification of follow-on work and new leadsPractice areas include patient and/or prescriber data analytics, digital and TV marketing, optimization, campaign measurement, and storyboarding.

Responsible for ensuring digital marketing delivery excellence for multiple clients across more than 15 product accounts, with media spend under management exceeding $25M annually Advise on audience strategy, measurement framework, and testing design across digital media channelsAct as primary point of contact with senior leadership, with frequent onsite client visits and presentations to help drive overall digital performance and strategy. Drive direct team development through mentorship and bi-annual review process, while also contributing to overall department improvements through collaboration with Director peersSME lead in multiple business development opportunities resulting in >$1.5M in net new revenue throughout 2018 across existing clients and new logo opportunities

Develop measurement strategies to deliver on a variety of KPI across media effortsCreate executive level dashboard reporting leveraging data visualization software• Understand, clean, and manipulate data architecture to assist client teams in strategy development, trend forecasting, and other client deliverablesAct as primary point of contact with senior leadership, with frequent onsite client visits to drive overall digital strategy and review campaign performance and initiativesAdvise on audience strategy, development, and deployment across media platformsInvolved in multiple phases of testing (design/methodology/measurement) using a variety of tools to better understand search trends and help solve client problems.Assess web analytics data to inform key stakeholders across marketing and web strategy teams of key onsite trends, areas of optimization, etc.Advise on media and site tagging to ensure proper strategic and technical best practices

Member of a client team that performs and executes search engine marketing strategies for paid and organic aspects of a client's business.Creating, launching, tracking, analyzing and optimizing Paid Search Campaigns and accounts worldwide to generate in-market sales leads.Experience working Search and Content campaigns in:170 Countries81 Websites15 Currencies18 Languages5 Search Engines including Google (Global), Bing/Yahoo (Global), Yahoo Japan, Baidu and Naver.http://www.merkleinc.com/