❖ Created and maintained dynamic digital dashboards, giving stakeholders actionable insights into web performance and key digital initiatives.❖ Delivered strategic recommendations that boosted business performance and enhanced the digital customer experience.❖ Conducted in-depth, ad hoc analyses on marketing and web performance, using data from Google Analytics, FullStory, Looker Studio, Big Query, and Snowflake.❖ Managed the FullStory platform for major member and prospecting websites, ensuring both a seamless user experience and data accuracy.❖ Oversaw digital call tracking platforms to support digital marketing efforts, focusing on accurate measurement and campaign effectiveness.❖ Partnered with stakeholders to drive digital marketing testing and personalization, fostering a data-driven culture.❖ Provided recurring insights for the WynD CRM Analytics team, supporting organization-wide understanding of customer behavior and trends.❖ Worked closely with Marketing and IT to clarify digital analytics tracking requirements, ensuring alignment with organizational objectives.❖ Managed digital survey intercepts through the Qualtrics platform, contributing to a holistic view of customer feedback and sentiment.

❖ Developed CRM and database marketing strategies to align with our vision for an enhanced consumer experience across web and mobile platforms for all brands.❖ Supported CRM implementation and database development to elevate marketing capabilities and improve targeting.❖ Leveraged target and predictive modeling to optimize lead generation and conversion programs, offering data-backed insights.❖ Designed both short- and long-term acquisition and CRM strategies, focusing on email and loyalty program growth.❖ Contributed to a digital contact strategy that boosted ticket sales, loyalty, and brand engagement pre- and post-customer arrival.❖ Managed key trigger campaigns and lifecycle programs, driving ongoing customer engagement.❖ Maintained a deep understanding of the mobile landscape and emerging technologies, ensuring CRM programs and channels performed at their best.❖ Provided recommendations to Corporate Marketing Leadership to improve the online guest experience, drive revenue, and ensure investments aligned with ROI expectations.❖ Collaborated with Corporate and Park Executives to align on goals and create impactful Path-to-Purchase platforms.❖ Partnered with Sr. Managers, third-party partners, and agencies to execute strategy and meet performance targets.❖ Enhanced platform ROI through A/B testing, strategic messaging, and optimized online content.❖ Managed and executed marketing campaigns across multiple e-commerce sites, with a focus on continuous web content optimization.

❖ Created and tracked targeted digital content changes through the Monetate platform, utilizing A/B testing, geo-targeting, and visual adjustments to meet specific digital marketing needs.❖ Collaborated closely with Corporate and Park Teams to ensure digital marketing projects were completed accurately and on time, meeting all required specifications.❖ Supported web and eCommerce initiatives, helping to deliver an optimized digital experience for consumers.❖ Conducted thorough research and analysis of digital content positioning, providing clear recommendations and sharing best practices to elevate the digital strategy.

❖ Managed and optimized weekly schedules across multiple areas within SeaWorld, Aquatica, and Discovery Cove, leveraging the Team Schedule system for efficient labor management.❖ Assessed and tested line schedule updates, focusing on labor utilization to reduce costs and minimize unnecessary hiring.❖ Partnered with departmental leaders to address scheduling needs and challenges, implementing solutions that achieved notable cost savings, streamlined processes, and increased team understanding of the scheduling process.

❖ Worked closely with the Marketing team to roll out new ticket and pass promotions, ensuring team adherence to promotion guidelines and delivering a consistent, exceptional guest experience.❖ Led the planning and execution of consumer and private events across SeaWorld Orlando, implementing contingency plans as needed to meet the expectations of both internal and external stakeholders.❖ Monitored and tracked labor usage for Operations Rides & Shows, skillfully analyzing labor data to drive cost savings in the 2013 operating year without sacrificing operational efficiency.