Midmarket Solutions Marketing Director/Global Analytics Evangelist
CurrentCorporate name change!Certinia provides the platform for services businesses. We accelerate business value with comprehensive best practices, the most intelligent analytics and a single source of business certainty—all on the leading business cloud platform from Salesforce.No human can track the volume, velocity and variety of interactions inherent in the new services economy. Certinia has harnessed the power of AI, specifically the augmented insights made available by Einstein Discovery, the AI platform native to the Lightning platform, as part of our core offerings. Since 2018, we have offerred ERP Analytics, Financial Reporting and Services Analytics, all powered by CRM Analytics (formerly Einstein Analytics/TCRM). With our Summer 2024 release, we continue to provide the best analytics available for ERP and PSA customers, with additional use cases of "Pragmatic AI" powered by Einstein DiscoveryAs the Analytics Evangelist, I've helped design, market and sell our analytics product line from $0 in FY 2018 to 7 figure AAR, including 45% growth in FY21 and 36% growth in FY22, with an emphasis on direct deal support for cross-selling initiatives and strategic new accounts. In FY23, I took responsibility for all cross-selling intiatives to our install base in North America, across our entire product portfolio. In FY24, we delivered our 1st 7 figure quarter for analytics, and as of FY25, I've taken on overall marketing responsibility for our Midmarket segment, representing over a third of our business globally.