I know the value of effective messaging.As a market research professional, I am adept at gathering and analyzing data to inform strategic decision-making. With a passion for strategic communications, I want to leverage these research skills to help organizations better understand their audiences.I'm always looking to make new connections. Message me on LinkedIn or send me an email at joethrel@gmail.com.
Massey Research (Formerly Axiom Research)
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Senior Research AssistantMassey Research (Formerly Axiom Research) May 2016 - PresentMemphis, Tennessee, United States- Developed and administered 30 focus groups, product taste tests, and similar research projects for Axiom throughout the MidSouth.- Coordinated market research requirements for four major clients as a freelance contractor for Axiom over a 7-year period.- Recruited and scheduled over 500 participants for focus groups and taste tests in accordance with strict research-specific guidelines.
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Station Manager For The Sewanee Fog | Radio Host | "Ideas Guy"The University Of The South Aug 2017 - May 2021Sewanee, Tennessee, United States-Pioneered innovative programming for the community radio station (91.3 WUTS FM), creating an inclusive platform for diverse perspectives across the student body. -Managed a four-member, multi-faceted team that facilitated daily station operations, community outreach, musician recruitment, student training, and scheduling. -Recruited over 40+ local musicians and DJs, helping each artist develop a singular “brand”.-Instituted broadcast strategy that ensured station operation during the COVID-19 Pandemic. -Initiated transition from analog broadcast to digital streaming, increasing overall listener base between 2020 and 2021. -Coordinated continued financial support from University on a quarterly basis.-Developed an in-house music production and recording space (à la NPR's TinyDesk). - Coordinated FCC licensing and guidelines/regulations compliance. -
Merchandise Processor & Special Project Team MemberWilliams-Sonoma, Inc. Jun 2017 - Aug 2018Memphis, Tennessee, United States-Streamlined distribution center operations over a three-month period as part of a six-person team, relocating best-selling items to accessible areas to facilitate and expedite the shipping process during peak hours and weeks – annual back-to-school rush. -Aided in implementing a logistical strategy designed to mitigate the loss of small and often overlooked merchandise during volume surges, saving thousands of dollars in potential inventory shrinkage. -Ranked in the top 5% of 250 workers based on efficiency and volume moved. Received bonuses on two occasions for ranking in the top percentile and recovering lost/missing merchandise.
Joe Threlkeld Education Details
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English Literature | Minor In American History
Frequently Asked Questions about Joe Threlkeld
What company does Joe Threlkeld work for?
Joe Threlkeld works for Massey Research (Formerly Axiom Research)
What is Joe Threlkeld's role at the current company?
Joe Threlkeld's current role is Senior Research Assistant at Massey Research | Interested in Communications Strategy and Public Affairs.
What schools did Joe Threlkeld attend?
Joe Threlkeld attended The University Of The South.
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