Joe Tucker Email & Phone Number

Sales Strategist; Talent Management; Partnership Development; previous position as Executive Vice President & Chief Financial OfficerD3 (Dynamic Digital Displays) develops turnkey LED display solutions that enrich destination-based digital media experiences. Our expertise and extensive industry experience is recognized across a global portfolio of projects representing Advertising, Architecture, Entertainment, Gaming, Retail, Sports, and Transportation.D3 began operations in 2006. The three owners recruited me to develop and guide their business plan and build infrastructure for company operations. ➢ Recruited key managers – corporate controller, general manager, project manager, sales executives and marketing-public relations.➢ Developed VC presentations and negotiated multiple marketing and distributor partnerships.➢ Oversaw the creation of sales quoting system, policies and procedures.➢ Directed strategic plan and operating budgets and forecasts.➢ Finalized an employee share appreciation rights plan and outsourced a benefits and payroll package that result in $200k annual savings.➢ Revenue grew three-fold from 2007 to 2010.During this recent economic downturn my focus was shifted to sales and marketing. Now, leading the team in identifying new markets, extending global reach and product line, developing partnerships and contracting agent-representatives.

Greater New York City Area

➢ Established key external relationships with city officials and business leaders and leveraged Times Square Studios to support city marketing and tourism initiatives.➢ Co-developed a New York studio and office space real estate strategy. Potential yield of $48.5 million after-tax savings over 20 years.➢ Negotiated exclusive rights with multiple city agencies for Dick Clark’s New Year’s Rockin’ Eve program to originate from Times Square.➢ Partnered with consultants and legal counsel to amend city employee retention agreement to preserve sales tax and energy benefits.➢ Negotiated signage licensing between ABC and the neighboring Toys R Us flagship store. Agreement created $21 million in incremental promotional opportunity.➢ Key member of the company’s Northeast Crisis Management Executive Policy Team.

Greater New York City Area

Launched a $95 million state-of-the-art digital television studio and premier event facility in the heart of Times Square, principally to host the program, Good Morning America (GMA). Critical to the strategy was third party studio and signage sales to recoup significant capital investment. For this challenge I executed creative leadership in sales and marketing, best-in-class client service, and disciplined operational management.In addition to GMA, production clients were ABC News, ABC Sports, ESPN, and The Disney Channel. External clients included PBS, BET, QVC, MTV, Paramount Television and foreign broadcasters. Corporate clients leased the studio for product launches, talent searches, promotional events, receptions and included Fortune 500 companies from the automotive, financial, sporting goods and consumer electronics industries. ➢ Sold $9.4 million signage sponsorship opportunity, in partnership with Disney Parks and Resorts, to Siemens, a new corporate strategic ally. ➢ Third party studio and video billboard sales totaled $25.3 million. ➢ Low 1.5% annual average controllable expense increases for the period. ➢ Senior management oversight for studio conversion to high-definition technology. The $15 million project paved the way for the industry’s first regularly-scheduled news program in Hi-Def.

Greater New York City Area

➢ Successfully integrated the Good Morning America staff within the ABC News organization. The management change from ABC Entertainment to ABC News was a contentious and difficult transition for the respective editorial and operations teams.➢ Lead executive for launch of a new Sunday Good Morning America program. $2.8 million annual efficiencies were achieved by sharing personnel and facility resources with the weekday broadcast. ➢ Responsible for annual budget up to $97 million. Less than 4% average annual increase in controllable expenses was maintained.➢ Negotiated key program staff contracts (producers, directors, on-air correspondents and contributors) and managed union and non-union staff of 150.

Greater New York City Area

My principal responsibilities were to negotiate the participation of key partners to share the costs of multi-million dollar location broadcasts from across the country and around the world. Partners included foreign, state, and local governments, network affiliate stations, public relations and marketing firms, tourism organizations, international broadcasters and hotel, airline and other production assistance partners. Increased ratings, ad sales, press coverage, and cross promotion and sales support for affiliate stations were realized. ➢ Partnership support, underwriting, barter deals, and promotional sponsorships negotiated during this period totaled $20.2 million in benefits for Good Morning America.➢ Generated over $3 million in incremental sales from viewers through home video offerings of Good Morning America content.➢ During economic downturn initiated and negotiated year-round hotel and airline barter agreements reducing travel and living costs by $1 million.

Greater New York City Area

The Barbara Walters Specials; Daytime Serials (All My Children, Daytime Emmy Awards); prior production finance and administration roles for ABC Sports and ABC Entertainment

Bachelor Of Arts (B.A.), Radio And Television, Magna Cum Laude

Bachelor Of Business Administration (Bba), Accounting, Magna Cum Laude