Joe Waller Email & Phone Number

Hilton Head Island, Sc, Us

Sunnyvale , Ca, Us

Sunnyvale , Ca, Us

Joined as first non-founder CEO of the 29-year-old company with the mission to grow revenues by introducing new ideas and structure while retaining strong company culture. Led the team responsible for selling more than 50 million meals and countless glasses of wine to 40 airlines in the US, EU and Middle East in 2019. Awarded multi-year contract extension by major airline after reducing the cost of its global wine program 40% YOY. Savings accomplished by analyzing and rethinking the demand forecasting methodology, purchasing process and shipping logistics while assuring regulation compliance across 50 states and multiple countries. Post-COVID-19, created a new revenue stream by selling food and services to government and non-government organizations fighting hunger.

South San Francisco, Ca, Us

Led a turnaround, rebranding, and culture change by instilling a start-up attitude in the 20-year-old company and creating an extraordinarily successful marketing campaign. Challenged the team to “Rethink Everything” and was able to disrupt the industry and beat multi-billion-dollar companies. Exponential growth successfully positioned the company for sale to a competitor. The turnaround and rebranding efforts resulted in winning of major contracts with LAX, SEA, MSY, EWR, SFO, LGA, and IAH airports in 18 months. These wins, at the expense of much larger competitors, were worth in excess of $120MM annually.Earned reputation for offering innovative brands and ideas. New Stand at LAX was named the Best New News and Gift Concept at the 2018 Airports Council International-North America Airport Concessions Awards and Where Traveler Books + More at JFK earning a 2018 USA Today 10 Best Readers’ Choice Travel Award as a top News & Essentials airport location.

Paris, Idf, Fr

Led airport operations that generated retail and restaurant sales of more than $800M annually across an 8-airport portfolio. Was heavily involved in business development efforts.

Us

Directly responsible for contracts generating more than $400MM annually in restaurant and retail sales. Led a cross-functional business development team that successfully placed restaurants and retail stores throughout the U.S. and Canada. Created an award-winning mobile app-based marketing strategy that led to critical contract wins worth hundreds of millions of dollars including one of the most significant wins in the history of the company. The National Restaurant Association named the app (B4 You Board) one of the 3 most significant technological innovations in the restaurant industry in 2012 and USA Today named it one of the 5 “Must Have” apps for travelers.

Cincinnati, Ohio, Us

Advised airports on a broad range of issues with primary focus on maximizing non- aeronautical revenues. In role as General Counsel, advised executive team on legal and strategic issues.

Responsible for all airport relationships in the Central United States and Eastern Canada. Served as National Car Rental’s lead negotiator for consolidated rental car facility projects at DFW, IAH and MSP.

Represented corporations in complex commercial, product liability, liquor liability and employment law cases.

Iconic Leaders Program

J.D.

B.S.