Joe Windeknecht Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin Area

Collaborated and fostered relationships with over 60 clients, ranging from small business to large business, sole-ownership partnerships to board of directors.Led art direction for 35 clients ensuring coherence with brand identity andtargeted messaging.Created thousands of digital and tangible content ranging from ads, brochures, annual reports, and video as well as vehicle wraps and billboards.Developed 17 brands, involving logo creation, brand guides, and numerous… Show more Collaborated and fostered relationships with over 60 clients, ranging from small business to large business, sole-ownership partnerships to board of directors.Led art direction for 35 clients ensuring coherence with brand identity andtargeted messaging.Created thousands of digital and tangible content ranging from ads, brochures, annual reports, and video as well as vehicle wraps and billboards.Developed 17 brands, involving logo creation, brand guides, and numerous toolsfor continued integration and consistency of the client brand.Designed and coded a dozen websites with a focus on aesthetics, universal design and user experience.Lead weekly company team meetings to develop an efficient and effective environment to ensure focus, progress, and morale amidst a pandemic. Show less

Madison, Wisconsin Area

Provided creative conception and direction in launching eight enrollment- based campaigns, incorporating various media channels.Supervised graphic designer and graphic design intern, fostering creativity and autonomy while prioritizing workload and establishing timelines.Created and established a brand style guide to ensure consistent and congruous branding amongst satellite campuses and media partners.Negotiated pricing with print vendors to keep projects a ordable and… Show more Provided creative conception and direction in launching eight enrollment- based campaigns, incorporating various media channels.Supervised graphic designer and graphic design intern, fostering creativity and autonomy while prioritizing workload and establishing timelines.Created and established a brand style guide to ensure consistent and congruous branding amongst satellite campuses and media partners.Negotiated pricing with print vendors to keep projects a ordable and under budget. Show less

Madison, Wisconsin Area

Collaborated with colleagues to reconstruct the institutional marketing budgets to optimize spending while maintaining enrollment benchmarks.Produced hundreds of digital display ads, static and animated, for cross-media integration with Pandora, Google display, and Facebook.Initiated digital asset management software, centralizing visual content (branding, photos, etc.) to establish brand consistency.

Madison, Wisconsin Area

Designed and orchestrated the production of over 250 printed pieces as a central unit and encompassing 14 individual campuses.Redesigned and revitalized the website, incorporating a modern style while focusing on optimal delivery of content and a more robust user experience.Overhauled the visual identity and structure of over 50 email templates to comply with brand guidelines and increase deliverability.

Madison, Wisconsin Area

Amended 17 product catalogs, including over 500 new product photographs and several layout designs.Created 20 product prototype diagrams as well as end-use diagrams in accordance with product developer’s instructions.Updated photography of websites’ top 200 products and optimized copy for maximum SEO and inter-website searchability.Developed 28 marketing videos, from recording, post-production editing, to incorporating motion graphics, voiceovers and… Show more Amended 17 product catalogs, including over 500 new product photographs and several layout designs.Created 20 product prototype diagrams as well as end-use diagrams in accordance with product developer’s instructions.Updated photography of websites’ top 200 products and optimized copy for maximum SEO and inter-website searchability.Developed 28 marketing videos, from recording, post-production editing, to incorporating motion graphics, voiceovers and soundtracks.Designed and coded 18 marketing emails, ensuring optimal download speeds and viewability across all email providers.Compiled a core list of keywords describing company products and services; trained PPC management company on product functionality. Show less

Tallahassee, Florida Area

Developed a new brand identity for the university department including a new logo, stationery, and other print material.Completed time-sensitive graphic design requests of promotional materials for departmental performances such as posters, advertisements, flyers, programs, postcards, etc.Designed the annual School of Dance magazine, distributed to 5000+ alumni and over 75 dance programs across Florida.Mentored 8 School of Dance graduate students through designing… Show more Developed a new brand identity for the university department including a new logo, stationery, and other print material.Completed time-sensitive graphic design requests of promotional materials for departmental performances such as posters, advertisements, flyers, programs, postcards, etc.Designed the annual School of Dance magazine, distributed to 5000+ alumni and over 75 dance programs across Florida.Mentored 8 School of Dance graduate students through designing promotional print materials, writing press releases and general marketing tactics.Wrote 25 press releases in support of School of Dance performances, publicized by contacting alumni groups and local newspapers and implemented social media campaigns.Maintained the department website: updated calendars, created header images, posted recent department news, etc. Show less

Tallahassee, Florida Area

Carried out the conception and design of various projects, including but not limited to newsletters, t-shirts, ad design, brochures, posters, billboards, logos, and exhibits.Redesigned college website, implementing a faculty/staff directory, revised the online application for easier use, and integrated department news.Designed and produced content for the annual College of Nursing magazine covering past year’s events, publications and award recipients.Wrote, compiled… Show more Carried out the conception and design of various projects, including but not limited to newsletters, t-shirts, ad design, brochures, posters, billboards, logos, and exhibits.Redesigned college website, implementing a faculty/staff directory, revised the online application for easier use, and integrated department news.Designed and produced content for the annual College of Nursing magazine covering past year’s events, publications and award recipients.Wrote, compiled, and designed over 80 weekly newsletters for Nursing students, faculty, staff and alumni. Show less