Joe Youngs

Joe Youngs Email and Phone Number

Marketing Leader I Brand Champion I Digital Innovator I Business Growth Driver I Analytical Problem Solver I Technology Visionary I Change Agent I Consultant I Mentor @ Red House B2B Marketing
Joe Youngs's Location
Franklin, Tennessee, United States, United States
About Joe Youngs

Seasoned marketing leader who builds and grows powerful brands through common sense strategies, driven by data, that transform companies into innovative and profitable organizations. Known for the ability to develop and foster high-performing teams across the marketing, operations, sales, and technology spectrum. Confident and easy-going, able to advise, mentor, consult, translate, and negotiate across all levels and functions of a business to achieve the most challenging goals.Global agency and corporate experience in business-to-business and consumer markets, with concentration in Consumer Goods and Services, Data & Information Services, Financial Services, Healthcare, Insurance, Professional Services, Retail, Telecommunications, and Travel & Leisure. Highly effective managing diverse teams and translating business needs across unique cultures both domestically and throughout Europe, Asia and Latin America.Specialties: Business Management, Growth Marketing, Demand Generation, P&L Management, Marketing Strategy, Consulting, B2B, B2C, Data and Technology Integration, CRM, Strategic Branding, Global Marketing, Advanced Analytics, AI, Machine Learning, Marketing Automation, Digital Marketing, E-Commerce, Loyalty Marketing

Joe Youngs's Current Company Details
Red House B2B Marketing

Red House B2B Marketing

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Marketing Leader I Brand Champion I Digital Innovator I Business Growth Driver I Analytical Problem Solver I Technology Visionary I Change Agent I Consultant I Mentor
Joe Youngs Work Experience Details
  • Red House B2B Marketing
    Senior Vice President, Head Of Consulting
    Red House B2B Marketing Feb 2017 - Present
    Alpharetta, Georgia, Us
    Lead and manage all client-facing services and strategic consulting. Responsible for developing and delivering results-driven programs that span all strategic planning, analytics & automation, data, content, creative, media, and research activities. Guide and manage the strategic expansion and evolution of the agency's capabilities and overall business growth.
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  • Rauxa
    Chief Data & Analytics Officer
    Rauxa Apr 2012 - Jan 2017
    Irvine, California, Us
    Led a nationwide team to deliver data-driven business and marketing growth strategies, marketing program design & execution, and advanced analytics and insights across all agency accounts. Accomplishments include: Built an expert staff of 30+ data and digital marketing consultants, cross-channel campaign specialists, and analytic experts in our Atlanta, Los Angeles, New York City, San Francisco, and Seattle offices, Successfully launched the Rauxa Atlanta office in Spring 2012, Rebuilt and restructured Rauxa data, strategy, and analytic services into a cohesive and integrated offering resulting in double-digit new client acquisitions and over $20M in revenue.Accounts include: AAA, Alaska Airlines, Blue Cross/Blue Shield, Capital One, Delta Dental, Disney, Farmers Insurance, GSK, Jenny Craig, Microsoft, Tiffany & Company, and six divisions of Verizon.
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  • Digitaslbi_Us
    Vp, Director Of Strategy & Analysis
    Digitaslbi_Us Jan 2010 - Apr 2012
    Boston, Massachusetts, Us
    Led the Strategy & Analysis capability for the Digitas Atlanta office and served as lead strategist/senior consultant across various agency accounts. CRM Practice lead for New York region.Developed staff of 25+ strategy consultants, engineers, and analysts across multiple U.S. offices, Doubled the Atlanta office capability staff in two years supporting over $25M in annual billings, Instrumental in shifting largest client from segregated, vertical channel marketing approach to model-based, multi-channel Direct & Digital marketing platform resulting in over 150% lift in ROI, Introduced and successfully integrated incremental agency offerings across clients, including real-time, cross-channel reporting dashboards, email infrastructure, and web analytics platforms.Accounts included: American Express, Burger King, Delta Air Lines, Equifax, General Electric, Mead Johnson, SunTrust Bank.
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  • Equifax
    Vp, Global Branding & Digital Strategy
    Equifax Sep 2006 - Dec 2009
    Atlanta, Ga, Us
    Global brand strategy leader across 15 countries and all corporate, consumer and business-to-business areas. Served as corporate champion for delivery of optimal brand experience and execution ranging from corporate-level positioning to product-level architecture & naming -- and all areas in-between.Head of enterprise digital strategy with responsibility for customer experience, enterprise content management, digital analytics, and SEM & SEO strategies across all external websites and global product delivery and customer service platforms.Accomplishments included: developed and successfully integrated new corporate brand strategy, global brand architecture and core messaging platform, new product branding strategy, complete overhaul of external web presence and launch of first-ever enterprise-wide content management and digital analytics platforms ($2M+ annual cost savings), first-ever strategic customer events strategy resulting in direct customer engagement into product innovation process through ad-hoc customer roundtables, vertical market advisory boards, and secure extranets.
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  • Orange Business Services
    Global Head, Database & Relationship Marketing
    Orange Business Services Mar 2001 - Sep 2006
    Paris, Fr
    Global responsibility for brand strategy and delivery, account-based marketing, targeted marketing strategies, strategic customer events and enterprise digital strategy & customer experience for B2B division of France Telecom. Scope of responsibility covered local marketing functions in 23 countries and supporting 220 countries and territories around the world. Multiple workstream leader for branding, relationship and digital marketing for two multi-billion dollar mergers/acquisitions. Accomplishments included: Successfully designed and launched an account-based marketing program to prioritize/align/measure sales & marketing programs for 100 top global customers representing $1B+ in sales. Designed and built custom, enterprise-wide digital and database marketing platform enabling consistent online branding, distributed content management and integration of electronic marketing activities with CRM system -- resulting in multi-million dollar cost savings and increased sales & marketing effectiveness.
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  • Choicepoint
    General Manager And Head Of Marketing
    Choicepoint 2000 - 2001
    General Manager and Head of Marketing for KnowX e-commerce business unit of Choicepoint. Full P&L responsibility and management of sales, marketing and technology operations with 34 employees. Accomplishments included: Successfully managed integration of company acquisition (formerly DBT Online), Generated 11% revenue growth despite burst of Internet market bubble, Successfully managed complete build out of new 20,000 sq. ft. offices, including complete, state-of-the-art datacenter.
  • Cox Communications
    Director, Database Marketing & Crm
    Cox Communications 1998 - 2000
    Atlanta, Ga, Us
    Developed and directed new strategies and programs for brand integration, targeted marketing communications, customer segmentation, and database/direct response marketing across 19 operating systems nationwide, Developed business case and successfully developed first-ever enterprise marketing data warehouse and company-wide campaign management platform, Overhauled and updated the Cox e-commerce platform.
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  • The Lacek Group
    Group Director
    The Lacek Group 1996 - 1998
    Minneapolis, Mn, Us
    Directed all relationship and loyalty marketing strategy development and program implementation for a variety of agency clients -- with primary focus on Delta Air Lines. Devised core segmentation strategies, targeted communication programs and statistical tracking and analysis capabilities. Accomplishments included: Revamp of Delta SkyMiles partner marketing and CRM programs, Designed and launched of various subscription-based club marketing programs to reduce distressed inventory and increase customer loyalty - resulting in 4:1 average ROI across all managed programs.
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  • Tucker Wayne Luckie
    Group Supervisor, Integrated Marketing
    Tucker Wayne Luckie 1992 - 1996
    Responsible for strategic planning and integrated marketing programs across client roster for $200M+ traditional advertising agency. Accomplishments included: Successfully designed and launched turnkey integrated marketing programs relating to DRTV, direct mail, inbound/outbound call centers/fulfillment, catalogs & directories, strategic events, video, and first generation Internet-based bulletin boards, Designed and successfully developed proprietary, mainframe-driven direct response tracking and ROI analysis system for agency. Accounts included: American Home Products, multiple BellSouth divisions, Papa Johns, Shaw Industries, and SunTrust Bank.
  • Saatchi & Saatchi/Rumrill Hoyt
    Account Supervisor
    Saatchi & Saatchi/Rumrill Hoyt 1990 - 1992
    Led database, direct, and loyalty marketing planning and execution across assigned accounts for $220M Saatchi & Saatchi agency in Rochester, New York. Accomplishments included: Orchestrated the merger and integration of direct and loyalty marketing operations between Rumrill-Hoyt and Saatchi & Saatchi/CMS - two Rochester-based divisions of Saatchi.
  • Sawyer Riley Compton
    Senior Account Executive
    Sawyer Riley Compton 1988 - 1990
    Responsible for management of all advertising and direct marketing business for assigned accounts at Top 3 national business-to-business advertising agency. Accomplishments included: Hired following college graduation, promoted from Coordinator to Account Executive following first three months of employment, assigned to lead top billing account for agency within first year. Accounts included: Eli Lilly, Komatsu, and Yale products.
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Joe Youngs Education Details

  • University Of Tennessee, Knoxville
    University Of Tennessee, Knoxville
    Major In Advertising

Frequently Asked Questions about Joe Youngs

What company does Joe Youngs work for?

Joe Youngs works for Red House B2b Marketing

What is Joe Youngs's role at the current company?

Joe Youngs's current role is Marketing Leader I Brand Champion I Digital Innovator I Business Growth Driver I Analytical Problem Solver I Technology Visionary I Change Agent I Consultant I Mentor.

What schools did Joe Youngs attend?

Joe Youngs attended University Of Tennessee, Knoxville.

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