Optimize CRM and digital media campaigns to increase campaign conversion rates. Launch, monitor, and report on campaigns through ClubOS, Constant Contact, and HubSpot. Conduct A/B testing, launch landing pages, and implement strategies based on findings.Overseeing a new club opening and managing the P&L. Coordinate with sales and operations, purchase media, and report on sales phases. Focus on reducing attrition rates through collaborative projects. Execute cross-functional campaigns to add new services across the organization in multiple provinces and streamline internal processes.

Charged with developing a global services program and CRM for vaccination hatcheries. Coordinated with internal teams and key accounts, including Merck to gather business requirements. Executed end-to-end product implementation, analyzed data, and guided strategies. Focused on doubling web traffic for products and services. Worked cross-functionally with the product team, using Excel and Google Analytics. Managed the implementation of products and services, monitoring and optimizing web traffic.

Tasked with updating and managing the company website and social media for increased engagement. Managed SEO using Excel, Google Analytics, and SEMRush. Implemented strategic and tactical plans digital media plans to increase impressions and engagement.Responsible for managing the planning, construction, and accreditation of a genomics laboratory. Managed vendor relationships, P&L, and SOP development.

Tasked with designing and executing a reporting tool to track COVID-19 and plant injury data. Led a cross-functional team to create a standardized reporting tool. Executed the design and implementation, generating key insights for injury prevention. The reporting tool was adopted as a standard in multiple plants.

Collaborated with agencies to drive projects for various brands, contributing significantly to the successful launch of new product lines and the reactivation of existing brands.Guided and delivered creative briefs, demonstrating effective project management skills.Fostered cross-functional collaboration, offering vital research support to the marketing research team.Leveraged data analysis tools (Nielsen, Google Analytics, Microsoft Excel) to inform decision-makers, leading to improved marketing spend.

Led communication within a cross-functional team, understanding and exceeding client needs to consistently surpass monthly sales targets.Managed client relationships to ensure alignment with organizational objectives.Collaborated effectively within the team to achieve shared goals.

Initiated and executed marketing campaigns and strategies for three restaurants, developing website content, managing email communications, and handling social media accounts to boost brand awareness. Orchestrated successful events, demonstrating organizational and coordination skills. Collaborated and cultivated relationships with key stakeholders to ensure seamless execution and participant satisfaction.