Joe Martinez Email & Phone Number

Houston, Texas, Us

Develop and manage the marketing program for selling digital advertising for Fuels Market News, an online news website for refiners, wholesale and retail fuel sellers, as well as commercial fuel buyers of refined fuels. Manage the partner relations with state, regional and national associations and other news media companies for trade out advertising and event promotions. Manage subscriber databases, advertiser banner ads and deployment of weekly newsletters. Create and deploy monthly advertising promotional emails. Direct SEO program for the WordPress Online News Website increasing traffic from 100K to 1Million pageviews per month. Recently the magazine was sold to a national association servicing the industry.

EPIC was a publisher and a Price Reporting Agency (PRA) that provides independent, accurate, and verified retail and wholesale fuel pricing benchmarks along with related news and information that users need to efficiently plan, execute, and settle over $1.5 Trillion in fuel transactions in the US each year. As Digital Business Manager, I helped craft the message, deploy it, and set up the necessary tools for the sales team to best capitalize on the opportunities. Deployed RingCentral IP meetings and communication tools, Zoho CRM, Zoho Sales IQ and Zoho Subscriptions, all of it integrated to WordPress websites and CRM utilizing API's.

Houston, Tx, Us

Zoho CRM Administrator, GSA Contract Administrator, Tradeshow Specialist, Special Projects Specialist. Set-up and managed the literature and sample sales order program that allowed the Regional Sales Managers to seed samples and supply catalogs to all of the company’s distributors. Managed and customized the Zoho CRM database for the sales managers as a bridge to the company’s legacy ERP systems. Project managed the application process for the company’s GSA Contract, administered the program, and trained customer service reps on order fulfilment. Created marketing content for sales sheets, catalogs, website landing pages, etc. in both English and Spanish languages. Managed and deployed trade show booths throughout the US, Canada, Mexico, and South America.

Sales and Marketing consultant for Bevers & Company clientele, leveraging a relationship with Mr. Gary Bevers going back 20+ years. Bevers & Company offers Outsourced Marketing Services, from C-Level Consulting to Integrated Marketing Services. My projects included the creation and maintenance of budgets for Bevers & Company projects, Petroleum Marketing Tradeshow Management strategies, and assessments for Sales Force Automation and Customer Relations Management (SFA/CRM) implementations for Bevers & Company clients.

Servicing the C-Store/Petroleum marketplace for five + years. Successfully maintaining, growing, and developing relationships with many of the magazine’s best and most profitable advertisers. Developed marketing programs for selling new media to magazine’s clients. Traveled on behalf of NPN Magazine and Tobacco Retailer Magazines to many of the tradeshow and conference events. Developed many strong relationships with the marketer/jobber community. Negotiated agreements between the magazine and associations, other magazines, and other potential partnerships on behalf of the publisher to receive prominent recognition for the magazines.

Bloomington, Minnesota, Us

Managed daily sales activities by developing and maintaining a sales reporting and commission database, updating and streamlining sales agreements, contracts, and lead processing reports. Served as a liaison between the sales team and four product managers, coordinating sales requirements and feedback mechanisms. Managed the service level conversion of almost 70% of DTN’s customer base. Service level conversion entailed hardware upgrades, cost upgrades, as well as up selling additional service programs. The conversion process finished two months early and with less than half of the expected attrition. Project manager for the implementation of Solution Selling™ Sales Processes and Sales Training methodology. Assisted the Solution Selling Business Partners to develop a customized version of the process/training focused on DTN’s target market and business processes. Successfully completed all required course work and coached the program to DTN Management, Marketing, and Sales Assets.

DownstreamEnergy was established as a provider of web-enabled B2B services for the petroleum refined products market.Trade show responsibilities included identification and evaluation of exhibit events for DownstreamEnergy as well as the deployment of and installation of assets during events. Served as sales floor manager and directed sales and marketing efforts while attending tradeshows. Assisted the V.P. of Marketing with maintenance of the overall departmental budget. Product branding and marketing responsibilities included product demonstrations to prospective suppliers and marketers of refined petroleum products during trades shows and conferences as well as assisting the V.P. of Marketing in crafting and refining the marketing message.

Recruited by CompUSA to promote and develop Technical Services in the Houston area. Services include Cable Plant installations, LAN/WAN implementations, On-Site Technical Support, Temporary Staffing, and Y2K Assessments. I Teamed with the Corporate Sales Teams within the stores to promote Technical Services to CompUSA’s vast number of corporate accounts, relying on cold-calling campaigns to promote the new services. Early in the year 2000 CompUSA dissolved Technical Sales Teams during a restructuring period.