- Conducting marketing analysis and research- Implementing and carrying out the strategic plan- Manage relationships with advertising firm and multiple vendors- Oversight of, and assist with a multi-million dollar annual budget- Control costs as it relates to advertising and department expenses- Oversight of a specialized marketing team- Reporting on various data sets as it relates to account and product growth- Hispanic/Latino marketing strategies- Work with C-Suite and other department leadership on high level advertising campaigns- Make good, research-backed decisions, as well as possess leadership skills

•Developed a strategic action plan to integrate Diversity & Inclusion into the company mission.•Working on implementation strategies to track and monitor the return on investment of a corporate Diversity program.•Developed the first ever Diversity internship program for on-boarding into our management program.•Provide insight and expertise on multi-cultural marketing strategies.•Effectively manage cross-cultural human capital.•Increased diversity representation in management/officer staff by 26% from 2010-2013.•Responsible for all diversity recruitment for management trainee program and diversity internship.•Increasing community partnerships and business development in multi-cultural marketplace.•Continued development of Diversity & Inclusion strategies for retention of workforce and controlling costs associated with attrition.