Joe A. Email & Phone Number

Atlanta, GA, US

Ciudad De México / Guadalajara / Aguascalientes, MX

This class is not just another course but an opportunity to blend your knowledge with the cutting-edge fields of Artificial Intelligence and User Experience Design.

• Achieve certifications at Cornell University in User Experience Design and Artificial Intelligence Strategy to enhance the results to deliver
• Lead Usability Test Video in Spanish with Figma Prototype (English). Latina user based in Atlanta: https://bit.ly/4b6I7rg
• Develop Paper Prototyping Video on a Psychotherapist online service (English): https://bit.ly/3QfYb1X
• Wrote articles about 'Opportunities in Combining UX and AI' and ''Revolutionizing Banking: The Future with AI and UX Design.'
• Craft an aggressive 5-year Digital Marketing strategy encompassing Paid Search, Facebook, YouTube, LinkedIn, and Google SEM to foster business growth across 42 domestic markets, engaging over 90K individuals in the US.
• Develop content, manage campaigns, create traffic, and recruit 4,000 IT professionals in the US and around the world to volunteer in person or virtually at the 48in48.org event.

Atlanta, Georgia, US

• Senior UX Design and Lead Generation volunteer
• Managed a 48-hour hackathon skilled worldwide software developers, UX designers, content analysts, digital marketing experts and graphic design professionals to develop websites for local nonprofits.
• Created pattern library for UI and interaction components to streamline design and development: https://www.fill.foundation/
• Developed content and usability test: https://themissamericafoundation.org/
• Example of the product delivered: 'I am Character Youth Foundation' http://iacyf.org/
• Headed Atlanta team of UX, Visual Design, and User Research on https://goodnesspeople.org.

• Stimulated $8M revenue by creating 60K potential customers and setting 18k sales presentations by establishing an online multi-channel marketing strategy for the Massive Sales Lead Generation teams of Facebook.
• Directed in-house team of 40 employees, developing sales-focused content marketing campaigns, lead generation process management, and daily conversion operations.
• Monitored data analytics and created weekly reports for the CEO, optimizing demand and lead generation processes.
• Managed daily execution of campaigns impacting the qualified lead generation and sales.
• Led weekly sales planning meetings with managers and sales reps to project future daily sales presentation appointments and the number of leads.
• Forecasted demand generation efforts and monitored team's efficiency and effectiveness to generate sales appointments from prospects to achieve revenue goals.

Seal Beach, US

• Developed and designed the strategic commercial concept for a financial broker website for a new business venture with expected future revenue of $1M realistic https://www.fundmycontract.com
• Created a mobile APP for small business users, in order to take instant decisions about their funding.
• Supervised and closely monitored IT project developers, in the Philippines.
• Developed information architecture, task flows, navigation, sitemaps, wireframes, mock-ups, and prototypes based on product owner requirements and user research data.
• Developed adaptive layouts to maintain a consistent user experience across products.
• Developed prototypes and web pages.

New York, US

• Worked closely with digital editorial to implement the content marketing strategy across channels.
• Proofed, edited, and wrote qualitative, and quantitative research reports regarding industry trends.
• Managed audience metrics to better inform content development, and advertising opportunities.
• Streamlined communication process between Advertising Agency, and media planning.
• Built relationships, negotiated and sold Clear Channel, iHeart Radio, and Digital assets as marketing solutions.
• Assembled and effected high-level presentations designed for marketing solutions to corporations and agencies.

• Sample Projects:
• New America Media – Co-created the national ethnic media expo. A highly successful PR event with over 80 attendants to network and meet top key decision-makers from media, and advertising agencies.
• Mitsubishi – Supplied specific insights regarding advertising performance while using the advertising agency's creative content. As a result, sales were increased by 70% after negotiated and demanded the use of a.
• CashCarePrices.com – Developed market research studies and strategies in order to design a healthcare services broker website (creativity, marketing analytics).
• Hotel Hampton – Assigned the right salary level to 200 employees in their new Hotel Hampton Guadalajara when a salary market-ranges analysis study was created for the hotel industry in Mexico.
• The Latin American Association – Created Latino Youth Leadership Conference surveys (from 2007 to 2010) providing insights to LAA directors and the board. Result: Directly contributed to over 600% growth in 9 years.

• Provided a communication strategy for the improvement of media kits (specifications, prices, etc.) which contributed to a 20% increase in sales, and the sale of the company to Televisa. Conducted analysis of Hispanic.
• Developed content marketing strategy, authored researched and targeted articles.

Certification, User Experience Design

Executive Master Of Business Administration (Emba), Media Executive Management

Postgraduate Diploma, Harvard Managementor Plus

Postgraduate Diploma, Int’L Strategic Market Research

Bachelor Of Business, Administration & Marketing

Certification, Artificial Intelligence Strategy

Postgraduate Degree, Ethical Ai: Ai Essentials For Everyone