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Digital Marketing Entrepreneur | Data Strategist | Co-Founder of SHIFT44 (Acquired by Ionik)Joseph Barreca is an innovative digital marketing entrepreneur and data strategist based in Long Island, New York, with a track record of turning technology into market-driving solutions. His career began in his teens, developing websites and writing blogs. By 2006, Joseph had founded his first company, Optic Technologies, Inc., which laid the foundation for his expertise in digital marketing and data analysis.Joseph went on to co-found SHIFT44, a performance-driven marketing firm that quickly gained recognition for its innovative data-centric approach to online marketing. In November 2023, SHIFT44 was acquired by Ionik, marking a significant milestone in his career and adding to his deep industry expertise.Armed with a B.S. in Computer Information Systems from St. Joseph’s University, Joseph blends technical acumen with business insight. Over the last decade, he has honed skills in leadership, strategic data analysis, and digital marketing, which he brings to every project with unwavering dedication.Outside of work, Joseph is a devoted Brazilian jiu-jitsu practitioner and enjoys mountain biking, hiking, and swimming. These pursuits underscore his commitment to balance, discipline, and continuous growth, values he brings to both his personal and professional life.
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PresidentShift44 Jan 2017 - PresentGreater New York City AreaSHIFT44 is a data-driven marketing services company which helps companies acquire their best customers by utilizing our proprietary digital technology and expansive consumer audience. Led by a team of industry veterans, the company provides customized solutions for customer acquisition services by leveraging self-declared, 1st party data including demographic, attitudinal & behavioral insights. We provide meaningful content that captures audiences at scale and connects advertisers with consumers on a performance-based marketing model. We work with large consumer brands, advertising agencies, and growth minded marketers across the United States.
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Director, Client StrategyMatomy Media Group Feb 2015 - Jan 2017Greater New York City AreaMatomy Media Group is one of the world’s leading digital performance-based advertising companies. Our mission is to deliver unmatched results for our advertisers and media partners. We accomplish this by offering a single multi-channel gateway to all digital media channels on web, mobile and social platforms. -
Ecommerce ManagerNbty, Vitamin World Jun 2013 - Feb 2015Holbrook, NyResponsible for managing, and planning a comprehensive omni-channel marketing strategy by leveraging the following sub-channels; email marketing, search marketing, affiliate marketing, and comparative shopping engines. Manage the creative process to ensure that marketing campaigns are effective and consistent with the brand style guide. Measure on-site performance and behavior using Omniture and Google Analytics. Conduct A/B tests to improve KPI’s such as conversion rate, average order value, and shopping cart abandonment. Work closely with with the ecommerce development team responsible for the desktop and mobile website, including the weekly build cycle, and other large projects. Manage the ecommerce platform migration project from an in-house platform to Demandware. -
Online Marketing ManagerNew Vitality Sep 2010 - Jun 2013Farmingdale, NyStrategically manage, plan, and execute retention based email campaigns. Manage new customer acquisition through affiliate marketing. Develop promotional concepts, including product, offer, pricing, segmentation, and targeting parameters. Manage projects to successful completion based on specifications provided by the company’s marketing strategy. Design and executed testing and measurement plans to improve and achieve business objectives. -
FounderOptic Technologies, Inc. May 2006 - Apr 2012Managed advertising through email marketing campaigns, search engine marketing, and social media channels. Responsible for managing multiple creative agencies for website, and banner design. Implemented and managed multiple Linux web, and email servers. Managed business administrative duties including but not limited to profit and loss statements, invoicing and payroll.
Joseph Barreca Skills
Joseph Barreca Education Details
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Computer Information Systems
Frequently Asked Questions about Joseph Barreca
What company does Joseph Barreca work for?
Joseph Barreca works for Shift44
What is Joseph Barreca's role at the current company?
Joseph Barreca's current role is President at SHIFT44.
What is Joseph Barreca's email address?
Joseph Barreca's email address is jb****@****ail.com
What is Joseph Barreca's direct phone number?
Joseph Barreca's direct phone number is +163179*****
What schools did Joseph Barreca attend?
Joseph Barreca attended St. Joseph's College.
What skills is Joseph Barreca known for?
Joseph Barreca has skills like Email Marketing, Sem, Affiliate Marketing, Ppc, Online Marketing, E Commerce, Html, Network Administration, Social Media Marketing, Marketing, Customer Acquisition, Troubleshooting.
Who are Joseph Barreca's colleagues?
Joseph Barreca's colleagues are Jorge Diaz, Jeff Cardoza, Taylor Talmage, Edwin Gomez, Samuel Ludwig, Emily Chiong, Steven Thompson.
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