Interfaced with commercial teams responsible for the design, development, and execution of integrated omnichannel journeys for healthcare professionals and patients. Maximized performance by consulting as an omnichannel SME, incubating new industry-leading engagements with 1 brand, and rapidly achieving growth by scaling successful tactics across multiple brands. Collaborated with senior leadership and agencies for 9 brands across therapeutic areas, including oncology, urology, cardiology, women’s health, and infectious diseases. Worked with cross-functional teams including commercial insights & analytics, field technology, engineering, information systems, and a team of direct reports from marketing operations to lead the orchestration of omnichannel touchpoints for driving the optimal customer experience.●Contributed to +38% increase in engagement activity by overseeing campaign management and orchestration of marketing channels including search, programmatic and endemic display, email, websites, social media, and CRM.●Consistently delivered optimization improvements including a +3% lift in engagement by leveraging data signals such as recent diagnoses, lab test alerts, and HCP script writing for a triggered 1:1 approach, +25% engagement by inserting personalized dynamic content, and +23% engagement by leveraging artificial intelligence to remove disengaged users.●Created sales rep and digital non-personal promotion synergies by the development of bidirectional tactics including data capture that alerted sales reps of HCP requests as well as triggering next best action non-personal promotion journeys based on sales rep HCP interaction logs in CRM systems. ●Lead several marketing efficiency initiatives ranging from platform and operational consolidation, leveraging marketing automation capabilities, and bringing omnichannel tactics inhouse rather than relying on 3rd party vendors resulting in over half a million dollars in cost savings.

Optimized outcomes of customer lifecycle by marrying deep technical and product expertise with solid grasp of strategy and operations. Devised and implemented consumer-facing strategies that drive retention, purchase frequency, and promotional efficiency. Collaborated with senior leadership and cross-functional teams to establish strategic direction, establish priorities, and provide integrated solutions that deliver full lifetime value of customers. Project management that included scoping opportunity size, business impact, product requirements, modeling outputs, creative and design, and funding forecast budgets.● Generated more than $8 million in incremental annualized gross profit in 2019 alone, and increased customer 90-day purchaser frequency by 10%. ● Automated incentives, signal-based re-targeting journeys, personalized content, and core algorithm-based programs that resulted in 4% more incremental purchases, 4% lift in gross profit, and 60% increase in engagement traffic.● Aligned data analytics with integrated marketing plan spanning email, mobile app push notifications, landing pages, direct mail, paid display, and social media.

Spearheaded management of customer lifecycle by analyzing customer relations management (CRM) data to segment audience and develop email, mobile app push notifications, website banners, and marketing promotions. Transitioned manual North American Goods email operations to automated, algorithm-based model. Forecast revenue and conceived year-over-year strategy for incremental growth. Regularly presented performance reporting and strategic recommendations to senior leaders.● Instrumental in landing $1.3 billion in bookings per year, leading to annual gross profits of $160 million, by partnering with cross-functional teams including Social Media, SEM, and Display, to conceive and execute two-to-three fully integrated campaigns per week.● Contributed to 19% increase in customer activation and retention across verticals and regions by creating scalable, behavior-based campaigns centered upon arbitration modeling.

Oversaw relationship management in 38 markets representing $145 million in gross revenue. Directed 10-member team of Account Managers, and supported activities of Sales Managers. Drove organizational change within entire Sales department by launching a re-feature pilot system that reduced merchant friction and increased merchant retention.●Designed core system for tracking performance metrics, and achieved 15% increase in product cross-selling and 16% increase in team’s core performance metrics in less than a year.●Oversaw top performing team for four consecutive quarters; recognized with President’s Club award in 2013.

Managed post-sales life cycle relationships with $4 million key accounts in company’s second largest market. Assessed needs of new and existing merchant clients, introduced them to online technology and tools, and developed customized products. Increased brand loyalty by demonstrating return-on-investment.● Consistently ranked in top 10 of 160 Account Managers.● Introduce and cross-sell relevant products to strengthen the merchants online presence.● Liaison between Sales, Editorial, Marketing, Accounting and Customer Support departments ensuring a successful campaign and merchant experience● Assist in developing and training new products and processes for the Merchant Services Department

Exceled at new business prospecting, with 25-30 new sales per month representing $80,000 to $100,000 in gross revenue. Negotiated deal structure with merchants.● Developed an understanding of the sales process and transition to account management.● Apply concepts of deal structure and strategy to build partnerships with local merchants to negotiate revenue splits and price points● Utilize social networking sites such as Facebook and Twitter to promote the Groupon brand and daily deals as well as interact with subscribers, clients and prospective merchants● Successfully launched and created the Naples, Florida market for a tech start up before moving to a top 25 market