Joe Davis Email & Phone Number

Chicago, IL, US

• Interfaced with commercial teams responsible for the design, development, and execution of integrated omnichannel journeys for healthcare professionals and patients. Maximized performance by consulting as an.
• Contributed to +38% increase in engagement activity by overseeing campaign management and orchestration of marketing channels including search, programmatic and endemic display, email, websites, social media, and CRM.
• Consistently delivered optimization improvements including a +3% lift in engagement by leveraging data signals such as recent diagnoses, lab test alerts, and HCP script writing for a triggered 1:1 approach, +25%.
• Created sales rep and digital non-personal promotion synergies by the development of bidirectional tactics including data capture that alerted sales reps of HCP requests as well as triggering next best action.
• Lead several marketing efficiency initiatives ranging from platform and operational consolidation, leveraging marketing automation capabilities, and bringing omnichannel tactics inhouse rather than relying on 3rd party.

Chicago, IL, US

• Optimized outcomes of customer lifecycle by marrying deep technical and product expertise with solid grasp of strategy and operations. Devised and implemented consumer-facing strategies that drive retention, purchase.
• Generated more than $8 million in incremental annualized gross profit in 2019 alone, and increased customer 90-day purchaser frequency by 10%.
• Automated incentives, signal-based re-targeting journeys, personalized content, and core algorithm-based programs that resulted in 4% more incremental purchases, 4% lift in gross profit, and 60% increase in engagement.
• Aligned data analytics with integrated marketing plan spanning email, mobile app push notifications, landing pages, direct mail, paid display, and social media.

Chicago, IL, US

• Spearheaded management of customer lifecycle by analyzing customer relations management (CRM) data to segment audience and develop email, mobile app push notifications, website banners, and marketing promotions..
• Instrumental in landing $1.3 billion in bookings per year, leading to annual gross profits of $160 million, by partnering with cross-functional teams including Social Media, SEM, and Display, to conceive and execute.
• Contributed to 19% increase in customer activation and retention across verticals and regions by creating scalable, behavior-based campaigns centered upon arbitration modeling.

Chicago, IL, US

• Oversaw relationship management in 38 markets representing $145 million in gross revenue. Directed 10-member team of Account Managers, and supported activities of Sales Managers. Drove organizational change within.
• Designed core system for tracking performance metrics, and achieved 15% increase in product cross-selling and 16% increase in team’s core performance metrics in less than a year.
• Oversaw top performing team for four consecutive quarters; recognized with President’s Club award in 2013.

Chicago, IL, US

• Managed post-sales life cycle relationships with $4 million key accounts in company’s second largest market. Assessed needs of new and existing merchant clients, introduced them to online technology and tools, and.
• Consistently ranked in top 10 of 160 Account Managers.
• Introduce and cross-sell relevant products to strengthen the merchants online presence.
• Liaison between Sales, Editorial, Marketing, Accounting and Customer Support departments ensuring a successful campaign and merchant experience
• Assist in developing and training new products and processes for the Merchant Services Department

Chicago, IL, US

• Exceled at new business prospecting, with 25-30 new sales per month representing $80,000 to $100,000 in gross revenue. Negotiated deal structure with merchants.
• Developed an understanding of the sales process and transition to account management.
• Apply concepts of deal structure and strategy to build partnerships with local merchants to negotiate revenue splits and price points
• Utilize social networking sites such as Facebook and Twitter to promote the Groupon brand and daily deals as well as interact with subscribers, clients and prospective merchants
• Successfully launched and created the Naples, Florida market for a tech start up before moving to a top 25 market

Master Of Business Administration (M.B.A.), Marketing

Ba, Communication And Media Studies