Digital Strategy and Integrated Marketing

I am responsible for the strategy and success of our healthcare and corporate clients. My role is to define, counsel, and oversee the execution of strategic plans in corporate, commercial and digital environments to shape markets, build reputation, and support brand preference. Additionally, it is my responsibility to advise and partner with the senior most leaders, including c-suite, on communications strategy, digital best practices and market shaping endeavors.

DBV Technologies is a Paris based global biopharmaceutical company whose mission is to improve the lives of patients with food allergies and other immunological diseases through its innovative skin immunotherapy platform.- Chief Communications Officer, responsible for DBV’s corporate affairs and brand, category leadership, scientific storytelling and global consumer positioning - CEO and Global Management team counselor and leader for all global brand, product, unbranded communications, employee engagement and digital and social strategy efforts - Developed and rolled out global visual/verbal identity and governance for corporate brand and scientific platform - Leader for all product communications, including multiple lead product candidate Biologics Licensing Applications (BLA) submissions with the Food and Drug Administration, market impacting regulatory milestones, key phase II and III data releases and manuscript publishing, ICER defense and positioning around product value and price- Drove traditional and digital communications for a novel scientific platform that saw a +80% increase in healthcare professional comprehension in 1-year - Issues and crisis communications, including international litigation, executive transitions, BLA withdrawal, missed clinical trial goals and product pricing - Global investor relations experience with multiple capital raises (including after a BLA withdrawal), leadership positioning communications and more - Led integrated global communications and positioning for new CEO transition, new Chief Medical Officer, other new executive leadership team members and global corporate thought leadership activities that led to an increase of 65% unprompted awareness in less than 12 months - Developed employer brand and global internal culture communications during leadership transition period

- Lead digital strategist, counselor and integrated marketing relationship officer for all Ketchum Global clients, including: 3M, FedEx, Pfizer, IBM, Gillette, P&G, HP Enterprise, Applied Materials, MasterCard, J.P. Morgan Chase, ConAgra, Takeda, Bristol-Myers Squibb, eBay, Hershey’s and IKEA- Responsible for North American digital operations and client health, including building and managing account teams, overseeing client relationships and new business development- Digital practice group grew by 53% in income and profit under my leadership, including being named the #1 Digital Specialist Agency in the US by WARC - Oversaw business that won 15+ industry awards for creativity, strategy and customer journey, including Shorty Awards, WARC, Sabre, Webby, PR Week and more- Responsible for Ketchum Digital’s North American Measurement and Analytics team, Content Strategy team and production/agile newsroom studio, called StoryWorks- Led day-to-day profit and loss responsibilities, staffing and operations for global digital practice group of nearly 150+ worldwide professionals- Designed strategy and launched award winning global Hewlett-Packard Enterprise content marketing platform (HPE Matter) that drove 50+ leads and 12+ sales in 1-year for pan-enterprise products - Oversaw global narrative development and 35% increase in reputation for Bristol-Myers Squibb brand reputation marketing effort (Working Together for Patients)- Senior leader for a global Takeda disease awareness program, including content partnership with Marvel, digital content marketing, influencer and live-event programming: https://www.ibdunmasked.com/global/

- Digital practice lead and primary digital and social counselor for all MWW clients and executives - Managed day-to-day profit and loss responsibilities, staffing and operations for digital practice group - Responsible for integrating social media capabilities, education and strategy across agency practice groups, including corporate communications, consumer lifestyle, public affairs, healthcare and crisis- Led the digital and social strategy for multiple award winning platforms and programs, including Samsung Newsroom 2.0, 1800Flowers.com Spot-a-Mom and Nikon’s Look Good in Pictures - Accounts included: Nikon, Samsung, Volkswagen, Sara Lee, BMW Motorcycles, 1-800-Flowers, Adecco, American Water, Harrah’s and Deloitte

- Led overall strategy and marketing activities for Peppercom’s digital communications practice- Produced numerous online thought leadership programs for external and internal clients, including: industry webinars, advisory panels, bylined articles, strategic partnerships, measurement tools and more- Created and launched a proprietary digital risk assessment tool for businesses; designed for senior leadership to both understand and optimize digital communications- Accounts included: Honeywell, Valspar, Whirlpool, Panasonic, Major League Baseball, Marsh Corporation, Genworth Financial, Ricoh and Harris Corporation

- Directed external communications for IBM’s Emerging Internet Technology and Web 2.0 division- Executed significant media coverage through leveraging solid relationships with top print, trade and industry journalists, including feature, magazine covers and trend story placements- Championed the use of new media tools into internal and external IBM communication channels, including blogs, wikis, tagging, micro-blogging, videocasting and podcasting - Supervised multiple IBM consumer product offerings, including the global launch of Lotus Notes 7 and 8, Lotus Instant Messenger and IBM’s consumer Mashup Maker- Acted as Director of Public Relations for an IBM software standards group that included: Google, Oracle, BEA, Sun, etc- Drove national communication programs for sector software sales initiatives, including: telecom, healthcare, government, insurance, automotive and banking programs- Managed multiple PR agencies and mentor teams of 9 or more communications professionals