Joseph Benty Email & Phone Number

With an extensive background spanning law, government relations, accounting, benefits consulting, branding and digital marketing; I bring a unique perspective to the table, bridging the gap between complex regulatory environments and client-facing solutions. My experience working with middle-market firms has honed my ability to balance strategic vision with hands-on execution, ensuring that initiatives are not only innovative but also operationally feasible and aligned with organizational objectives. A dedicated leader and a trusted advisor to management, whose experience, ability and passion engages, motivates, and inspires excellence across the enterprise. EXPERIENCE:- Account-Based Marketing (ABM)- Advertising- B2B Marketing- B2C Marketing- Branding- Brand Strategy/Brand Positioning- Business Development- Business Strategy- Buyer Personas/Customer Journeys- Channel Marketing- Client Events- Co-Brand Alliances- Co-op Advertising- Content Management Systems (CMS)- Content Marketing Strategy- Competitive Intelligence Research & Analysis- Conversion Marketing- Copywriting- Corporate Branding- Cross-Sell Initiatives- Customer Engagement Marketing- Customer Experience (CX)- Customer Relationship Management (CRM) systems & strategy- Customer Segmentation & Targeting- Data Analytics- Demand Creation- Demand Generation- Digital Marketing/Paid Search- Direct Marketing- Email Marketing - Employee Experience (EX)- Employee Rewards Programs- External Communications (Strategies & Initiatives)- E-Commerce- Geofencing- Geotargeting- Google Analytics- Graphic Design & Art Direction- Inbound Marketing- Influencer Marketing- Infomercial Production & Distribution- Integrated Marketing Communications- Internal Communications (Strategies & Initiatives)- Joint Venture Strategic Partnerships- Key Performance Indicators (KPI)- Lead Generation- Loyalty Rewards Programs- M&A Communications- Market & Competitive Intelligence- Market Planning- Market Segmentation- Marketing Automation- Marketing Analytics, Measurement & Analysis- Omni Channel Marketing- Paid Search- Pay Per Click (PPC)- Podcast Production- Post-Acquisition Brand Integration- Public Relations- Push Notifications- Retargeting- Sales Enablement- Scriptwriting- Search Engine Marketing (SEM)- Search Engine Optimization (SEO)- Social Media Marketing- Sponsorships- Strategic Planning- Subject Matter Experts (SME) Marketing- Thought Leadership Strategy- Trend Research & Analysis- Website Development- Video Production

Listed skills include Marketing Communications, Email Marketing, Social Media, Advertising, and 46 others.