Joe Berkowitz Email & Phone Number

Merrick, Ny, Us

These are interesting times for most businesses, whether for-profit (media, e-commerce, publishing, etc.) or not-for-profit. Old models are no longer relevant given rapidly changing media consumption habits. As such, I run 9Packets - a digital strategy, multilingual customer acquisition, and operations agency business. We help clients find their target customers, make sense of the evolving digital landscape, and surface the most viable strategic options. We are not just about strategy presentations, rather understanding the data, operationalizing a strategy, acquiring customers, and being accountable for results.Clients include Conde Nast, Totsy, Marketing Dynamics, Parent Media Group, Houghton Mifflin Harcourt, F+W Media, Understood.org, Media Source, Poses Family Foundation, Britannica, Merriam Webster, HOLA, etc.See us at https://www.9packets.com/

New York, Ny, Us

In a cluttered landscape of beauty products with confusing claims, dermapproved.com (backed by a team of board-certified Dermatologists) helps consumers navigate the world of skin care to find a regime that addresses their particular skin condition. Dermapproved provides consumers with free advice on their skin care concerns (self directed health care) through a series of dermatological questions. Consumer engages the application, identifies their specific skin condition, then is matched to Dermatologist scored products (for purchase) targeted to their unique situation.Secured partnerships with SparkPeople, HealthCentral/Remedy Health Media, Meredith, AOL, and Huffington Post.

New York, Ny, Us

I've been invited multiple times to guest lecture graduate students in the business school on several aspects of digital marketing, specifically organic and paid customer acquisition/growth (ex. SEO, SEM, display, Social Media, etc.)

Traditional B to C businesses are experiencing broad challenges across key areas of their businesses as consumer media consumption habits evolve. M4IP is a digital strategy and business development-consulting firm around monetizing intellectual property which we define as: brands, content, technologies and products/services. We help clients make sense of the evolving digital landscape, surface the most viable strategic options, and monetize them. Key categories for us include health, wellness, sports, diet, nutrition, culinary, kids, and education. We are not just about strategy presentations, but rather understanding the data, operationalizing a strategy, and being accountable for results.We believe in and value relationships we’ve developed running companies in eight media, entertainment, and technology industries. It provides us with a unique perspective and facilitates monetizing assets in multiple platforms and formats, a valuable trait in an increasingly connected and merging media landscape.Clients include Houghton Mifflin Harcourt, Atkins Nutritionals, Go Mad Kids Turmali, etc.

Us

Interactive Moxie worked with media partners to make sense of the evolving digital landscape and surface the most viable strategic options. Given decades of experience on the front-line growing and monetizing digital businesses, we helped our partners to build scalable digital businesses. This can include research and strategy development, product development, audience development, and revenue generation. Interactive Moxie offered more than simply strategy decks. Our focus was developing actionable, game changing strategies, overseeing their implementation and being held accountable for results.Clients include HarperCollins, Hachette Book Group, Conde Nast, Rodale Interactive, Vault, etc.

Us

Recruited to conceptualize, build, and launch a newly funded local e-commerce start-up targeting moms, branded doodledeals.comWrote the business plan, defined and implemented the strategy, created the brand, developed the product/system requirements, hired a development/operations team, managed the build, and launched the business in August 2010. Doodledeals was sold in 12/2011 to Plum District who is backed by a handful of VCs, such as Kleiner Perkins and General Catalyst.

Red Jam Media partnered with off-line tier one media brands to transform their content assets in to online and wireless communities, thus growing and monetizing the property.I co-founded the business, wrote the business plan, secured seven-figure funding, and developed the business by successfully working with several key customers. The business was acquired by ThirdAge, Inc. in 2007.Customers include: Rodale Interactive, Meredith Interactive, Workman Publishing, Jarden Consumer Solutions, and Eating Well Media.

Third Age Inc. is the leading online health and lifestyle destination for baby boomers and mid-lifers.I was an investor in the business, member of the executive management team, and on the company board.After Red Jam Media was acquired by ThirdAge in January 2007, I inherited overall operational responsibility for product, technology, production, project, and business development. I lead the strategic migration from an early 1990's proprietary technology infrastructure to a Drupal-powered platform. This included building a business plan, raising fresh capital, outsourcing operational functions not core to the business, and building/managing a team to support the rebuilding efforts. While implementing and launching the new thirdage.com we tripled site traffic, grew revenue by 256%, and increased the database and unique audience by 500%.ThirdAge was sold to a technology and media investor in 2009.

Emmaus, Pa, Us

I was responsible for Rodale's seven figure premium products business across all interactive assets including leading properties such as Menshealth.com, Runnersworld.com, and Prevention.com. I oversaw marketing, operations, and technology teams and negotiated all third party content/application relationships. Through my efforts the business achieved consistent quarterly double digit growth as well as became an extremely efficient acquisition source for magazine subscriptions. Additionally, I was responsible for all mobile content distribution efforts, including all strategy, infrastructure, application development, and carrier/partner deals.

General Manager of all customer relationships from prospecting, consulting on digital commerce business strategy, and financial business case development, to commercial relationship strategy, negotiation, implementation and launch. Negotiated and closed deals with key Fortune 500 strategic media and publishing brands including Reed Elsevier, United Media, Feedroom, and Power One Media.

Overall responsibility for key partnerships with strategic entities and channel partners to extend the Qpass e-commerce platform to a broad base of Fortune 500 brands. Negotiated and closed deals with New York Times Digital, Thompson Financial, Factiva, and Time.com. Account leader for multi-million dollar outsourced commerce implementation with WSJ.com. Oversaw a 24/7 on-site technology and operations implementation team of Accenture consultants and Qpass personnel.

Maintained P&L responsibility for technology partner relationships from RFP through contract negotiation and implementation. Overall responsible for $61 million Prodigy MasterCard program from ideation to marketing launch. Led the product team through agency research, business and functional requirements, development, and marketing launch of the “first-ever” interoperable instant messaging application (Prodigy Instant Messenger.) Negotiated and closed the series of Dial and DSL network service agreements with Southwestern Bell (SBC) and its affiliates involved with $1.4 billion partial sale of Prodigy. Evaluated several PKI encryption, wireless, search, subscriber management, e-wallet, and web-based advertising and commerce solutions.

Long Island City, Ny, Us

Managed all phases of relationship between customer groups and core ten-figure manufacturing company, emphasizing program development and execution. Served as marketing lead for a 125-person sales force in United States and Canada. Demonstrated complete accountability for eight-figure sales, budgets, and marketing information.

Graduate Degree - Information Technology, Information Technology

Mba, Marketing And Computer Information Systems

Bba, International Marketing