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-Energetic, hard-working and humble, data-driven student of Search Engine Marketing with over a decade of experience building, managing and optimizing campaigns for both small and large brands.-Well-rounded professional with in-house, agency and ad tech experience who can not only strategize but also execute by using experience and AI to drive performance.-Recent guest lecturer at DePaul University on Paid Search.
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Performance Marketing Manager, Paid SearchEpsilon Dec 2024 - PresentIrving, Texas, Us -
Instructor, Search Engine MarketingDepaul University Oct 2024 - PresentChicago, Il, UsInstructing a group students for a Search Engine Marketing Certificate program. -
Sr Paid Media ManagerIdiq Sep 2022 - Mar 2024Temecula, California, Us -
Senior Expert Services Manager, SearchSkai Apr 2022 - Sep 2022San Francisco, Ca, Us -
Expert Services Manager, SearchSkai Oct 2018 - Apr 2022San Francisco, Ca, Us-Consulted with clients to understand their paid search needs-Devised plans to solve client needs-Managed paid search accounts for clients in order to achieve KPI's-Scaled and automated processes to save time and allow for more strategic projects-Optimized client accounts by using experience and cutting edge AI-Trained the client on Skai’s platform capabilities -
Digital Marketing ManagerMedspring Urgent Care Aug 2014 - Feb 2018-Managed all aspects of paid search for retail chain of 50 urgent care clinics-Optimized over $1million in annual spend-Built paid search daily report from scratch to guide account decision-making-Evaluated and selected paid search software vendor-Collaborated with greater marketing team to analyze demographics and plan go to market strategy for new center opens-Worked with outsourced website development team to bring new changes to the website
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Senior Account ManagerAdlucent Apr 2014 - Jul 2014Austin, Texas, Us-Managed paid search accounts for several enterprise-level online retail clients-Grew revenue and improved ROI for clients-Consulted one client to carry a highly searched product, which eventually became a top seller -
Account ManagerAdlucent Jan 2012 - Apr 2014Austin, Texas, Us -
Associate Account ManagerAdlucent May 2011 - Jan 2012Austin, Texas, Us -
Senior Search Marketing AnalystOrbitz Worldwide Apr 2010 - Mar 2011-Managed paid search campaigns for car rental, cruise, event tickets, Orbitz For Business B2B product, and smaller search engines-Responsible for hitting financial ROI goals-Assisted with SEO for our Cruise and Event Tickets products-Collaborated with internal stakeholders as well as external agency and search engine reps
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Search Marketing AnalystOrbitz Worldwide Mar 2008 - May 2010
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Search Marketing CoordinatorOrbitz Worldwide Dec 2005 - Mar 2008Assisted in the campaign management of Paid Search campaigns.
Joe Bernal Skills
Joe Bernal Education Details
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Illinois State UniversityEntrepreneurship And Marketing
Frequently Asked Questions about Joe Bernal
What company does Joe Bernal work for?
Joe Bernal works for Epsilon
What is Joe Bernal's role at the current company?
Joe Bernal's current role is Performance Marketing Manager.
What is Joe Bernal's email address?
Joe Bernal's email address is jb****@****ing.com
What is Joe Bernal's direct phone number?
Joe Bernal's direct phone number is +131275*****
What schools did Joe Bernal attend?
Joe Bernal attended Illinois State University.
What skills is Joe Bernal known for?
Joe Bernal has skills like Sem, Ppc, Digital Marketing, Analytics, Seo, Online Advertising, Google Adwords, Web Analytics, Campaign Management, Advertising, Google Analytics, E Commerce.
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