Joe Bernal Email and Phone Number

Instructing a group students for a Search Engine Marketing Certificate program.

-Consulted with clients to understand their paid search needs-Devised plans to solve client needs-Managed paid search accounts for clients in order to achieve KPI's-Scaled and automated processes to save time and allow for more strategic projects-Optimized client accounts by using experience and cutting edge AI-Trained the client on Skai’s platform capabilities

-Managed all aspects of paid search for retail chain of 50 urgent care clinics-Optimized over $1million in annual spend-Built paid search daily report from scratch to guide account decision-making-Evaluated and selected paid search software vendor-Collaborated with greater marketing team to analyze demographics and plan go to market strategy for new center opens-Worked with outsourced website development team to bring new changes to the website

-Managed paid search accounts for several enterprise-level online retail clients-Grew revenue and improved ROI for clients-Consulted one client to carry a highly searched product, which eventually became a top seller

-Managed paid search campaigns for car rental, cruise, event tickets, Orbitz For Business B2B product, and smaller search engines-Responsible for hitting financial ROI goals-Assisted with SEO for our Cruise and Event Tickets products-Collaborated with internal stakeholders as well as external agency and search engine reps

Assisted in the campaign management of Paid Search campaigns.