Joe Berro Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Los Angeles, Ca

Apex Healthcare Technologies offers sales, strategy, and investment services to both start-up and established healthcare related organizations.

Led all domestic business development and marketing/advertising efforts for the aerospace/defense firm as member of executive management team. Developed and executed sales and marketing plans encompassing two distinct divisions (Prognostics and IC Design) of company including divisional P & L. Managed team of 12 domestic and international sales reps and affiliate network vendors to drive overall sales/marketing efforts in accordance with corporate goals. Played integral role in product development, licensing, pricing strategies, and in defining strategic direction and operations of firm.

 Developed corporate business and strategy plan Assisted in development of all corporate business development and marketing presentations  Solely managed and directed marketing and brand management efforts including full redesign of all marketing collateral and development of social media program Assisted in commercialization and go-to-market strategies for late-phase technologies

Manhattan Beach, Ca

 Provided financial models and situation analysis for high profile legal cases Created innovative firm valuation models for nationwide distribution Created series of investment industry research reports for distribution to 15,000 advisors

Manhattan Beach, Ca

 Created legacy supply and demand, pricing, and daily trending models to optimize campaign management Contributed to business development efforts in securing several large publisher advertising contracts Performed analytics across various verticals and consumer profiles to help the buying team effectively target publishers that helped build the network and fulfill ongoing advertising campaigns

Beverly Hills

 Developed 3 and 5 year corporate operating, strategy, and marketing plans  Worked directly under CEO to help post-acquisition corporate transition  Created retail valuation models and developed strategies for retail expansion plan which resulted in successful opening of two retail locations in Malibu, CA and Las Vegas, NV Designed and implemented global distribution and margin analysis models

Woodland Hills

 Successfully helped launch Los Angeles integrated marketing/online advertising startup office with two senior executives Provided in-depth analysis with recommendations on numerous online advertising projects/campaigns including the launch of Zantaz.com, Chemistry.com, and Cabelas.com Managed online advertising campaigns valued at greater than $500K in budget Led business development and firm marketing initiatives including cold-calling and partnership marketing

Master Of Business Administration (Mba), Finance And Marketing

Activities and Societies: Graduate Teaching AssistantGraduate Teaching Assistant

Bachelor Of Science (B.S.), American Studies

Activities and Societies: Varsity Track and FieldVarsity Track and Field