Joe Bokelman Email & Phone Number

Milwaukee, WI, US

Consulting services for the lighting industry, focused on providing answers to today's difficult questions. What is the Internet of Things, and how does 'it' apply to lighting? Education, marketing tools, and answers.

Waukesha, Wisconsin, US

Providing total lighting and controls solutions to the specification channel, including lighting designers, engineers, architects and interiors professionals. Representing over 100 product lines to the southeast Wisconsin marketplace, I offer broad and deep experience in the industry to quickly solve complex challenges in the lighting, controls and IoT.

Waukesha, Wisconsin, US

Markham, Ontario, CA

Responsible for driving specification of OSRAM ENCELIUM Light Management Systems in the Midwest region.

The lighting industry is deep into the revolution of connectivity - creating powerful networks everywhere people live and work. Since a wide variety of people are involved in the design, specification, installation and commissioning of an advanced "IoT" lighting system, different types of information are needed to help everyone understand what a system can.

Peachtree City, Georgia, US

• MARKETING MANAGER, METALUX LIGHTING SOLUTIONS 2013 – 2018Eaton’s Lighting Business, Peachtree City, GeorgiaLeading the marketing, planning, evaluation and implementation of market specific strategic and tactical.
• Created and communicated the strategic product vision for integrated controls in the company’s largest brand.
• Managed development projects in a cross-functional team, including the first ever jointly-developed lighting and controls program.
• Developed and utilized market intelligence, conducted extensive customer feedback and research sessions to vet new projects and ideas, including rationalization of project scope.
• Expanded awareness of controls capabilities throughout the organization.
• Planned, created and managed collateral, including datasheets, application sheets, presentations, and brochures using internal and external creative teams.

Middleton, Wisconsin, US

• Led the development, direction, planning, evaluation and implementation of market specific strategic and tactical product plans for a major growth area of the company.
• Created and delivered the strategic product vision throughout the organization for the ‘architectural’ and commercial market segment for lighting control, lighting fixtures, dimming systems and LED products.
• Proven track record of finding market segment opportunities and competitive gaps, and fulfilling them using strategic alliances, product development and private-branding strategies.
• Built strong cross-functional collaborative relationships with both internal and multiple external resources for product development, while keeping partners fully engaged in the business needs.
• Managed product profitability and market pricing, incorporating on-going competitive analysis, sales, finance and operations input to achieve profitability.
• Planned, created and managed extensive collateral development using internal and external creative teams.

Middleton, Wisconsin, US

Exceeded specification sales goals in a sales region of 18 states. Developed and maintained major specification account relationships with lighting design, engineering and specialty consulting firms. Provided leadership and direction to independent representatives and dealers to meet sales goals.

Independent Lighting Agency Pioneered a targeted specification sales program for downtown Chicago for new specialty lighting and lighting controls agency.

Chicago, Illinois, US

The Lighting Group at Environmental Systems Design – Chicago, Illinois Worked within a large engineering firm to provide creative lighting design and project management. Complete specification work, including drafting, lighting calculations, planning, schematic, client meetings and jobsite execution.

Worked within a large engineering firm’s new design/build division to manage high-risk, quick-turn infrastructure construction projects. Created project budgets and schedules and completed proposals. Executed onsite management of multiple subcontractors, conducted client meetings, beat deadlines and delivered critical projects underbudget.

Spec sales rep for the Genlyte factory office in Chicago.

Lighting design for residential and commercial projects in NE Wisconsin. Project management, client and contractor meetings, lighting calcs, full design services.

Menasha, WI, US

Lighting designer for university and community theatre productions. Set design and construction, sound engineering, property management, special effects, stage management, shop manager.

Bachelor’S Degree, Lighting And Liberal Arts

Certified, Product Management

Performance Arts Design And Technology (Padt), Lighting