Joe Bonelli Email and Phone Number
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I am an accomplished marketing leader with over 20 years of experience in driving demand generation and revenue growth through digital strategies in the B2B, SaaS space. I am entrepreneurial and results focused, emphasizing the essential processes to optimize organizations for high scale growth. Through these strategies, I have generated nearly $500M in annual recurring revenue across various companies. I have scaled multiple organizations to over $100M+ in ARR during my career.My strategies helped take: • WorkWave from $26Mto $47M in ARR in one year• iCIMS from $35M to $100M+ in annual recurring revenue in two years• HCS from $5M to $20M ARR and successful exit in two years• Numara Software from $15M to $200M+I am not a maintenance mode person – I thrive in fast paced, investor backed organizations in which a company is ready to attain their next stage of growth.From September 2022 through September 2024, I took a caregiving sabbatical to provide caregiving assistance to my parents in their time of need. I am excited to get back into the workforce with the right organization and right opportunity.Over my career I’ve been responsible for the global strategy & execution of all digital marketing, communications, branding and demand generation activities for the organizations that I’ve led. This has included leading teams through go-to-markets, messaging and positioning, campaign development and demand generation. Strong cross-functional alignment with product, sales, marketing and customer success teams has been crucial to the success of my teams to deliver results.I've taken companies such as iCIMS, WorkWave, EasyVista, Numara Software (BMC) and HCS (WellSky) through levels of growth in their respective marketplaces that had not been reached before. I've also led marketing transformation in rolling out and optimizing marketing automation platforms and ABM strategies across Eloqua, Marketo, Pardot, Hubspot and others.Skills: Demand Generation • Growth Marketing • Digital Marketing • Marketing Strategy • Team Development • Lead Generation • Public Relations • Product Marketing • Marketing Automation • Account Based Marketing • Communications • Competitive Analysis •Search Engine Marketing (SEM, SEO & PPC/Google Adwords) • Social Media • Email Marketing • Inbound Marketing •Field Marketing • Partnerships • Campaign Optimization • Branding • Positioning • Go-To-Markets • Reporting/Analysis • SaaS • Intellectual Property • Content Marketing • Sales Enablement • Vendor Management • Saleforce • Pardot • Eloqua • Marketo • Hubspot
Ocean Executive Talent
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- oceanexectalent.com
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Co-Founder And Managing Partner | Executive SearchOcean Executive TalentToms River, Nj, Us
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Vice President Of Marketing & GrowthCedreo Apr 2022 - Sep 2022Saint-Herblain, Pays De La Loire, FrOverseeing marketing, sales and customer success - responsible for the strategic development and execution towards revenue acquisition and retention along the customer journey.• Promoted from VP of Marketing to VP of Revenue after two months.• Reduced churn by 10%• Mapped out customer journey across marketing, sales and customer success touchpoints• Implemented technology and workflows that removed silos in process and communication between departments towards better outcomes. -
Vice President Of MarketingCedreo Feb 2022 - Mar 2022Saint-Herblain, Pays De La Loire, FrCreation of marketing strategy to optimize current marketing processes and execution of a go-to-market approach for the US that would result in increased demand generation and revenue.• Implemented nurture and engagement touchpoints to drive conversion towards improved CAC and increased LTV.• Optimized our search engine PPC listings and methodology to increase sign-ups and conversions.• Updated messaging to resonate better with target audience
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Principal , Enterprise Marketing & Customer Success - Oracle Marketing Automation CloudOracle Jan 2021 - Feb 2022Austin, Texas, UsLeveraging my 20+ years of experience as a software marketing leader in the B2B, SaaS space, I provide strategic guidance for enterprise clients to help them drive demand generation leveraging the Oracle CX Marketing Suite. -
Vice President Of MarketingHcs - Health Care Software (Acquired By Wellsky 2019) Oct 2017 - Nov 2019Took company from $5M in ARR to $20M in ARR and ultimately became an acquisition target. Created and executed a digital marketing strategy to improve awareness, drive demand generation and increase revenue growth for the HCS line of business in the Healthcare IT software space. Created tight alignment between marketing, sales and product teams to craft effective content to help with new customer acquisition and speed up sales cycle with both new and existing clients. • Generated demand and increased visibility that helped the organization achieve 113% YoY revenue growth in 2019 and 109% YoY revenue growth for 2018.• Increased search rankings and website traffic via SEO and SEM (PPC) listings and retargeting campaigns.• Launched new public relations initiatives to increase company awareness and thought leadership.• Conducted audience segmentation and initiated Account Based Marketing (ABM) strategies.• Launched inaugural customer user conference in parallel to acquiring organization user conference.
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Demand Generation Marketing Consultant, Traqtion Business UnitNsf International Mar 2017 - Oct 2017Ann Arbor, Mi, UsAs part of a contract role, brought on-board in order to conduct a business assessment and the development of a sales and marketing strategical plan towards creating awareness and driving demand generation for the TraQtion software line of business within the Enterprise Quality Management Software space. -
Senior Director, Growth MarketingWorkwave 2014 - 2016Holmdel, Nj, UsDeveloped and oversaw execution of global marketing strategy, that included generating demand, enhancing branding and thought leadership in the market places of field service and last-mile delivery. Led enterprise-wide corporate rebrand initiative from concept to completion. Led Demand Generation, Public Relations, Analyst Relations, Media, Events, Social Media, and Product Marketing.Selected Achievements:• Led major corporate rebrand initiative, successfully launched 4 new product lines and orchestrated company through 3 acquisitions.• Implemented digital marketing strategies that delivered 54% revenue growth YoY.• Enhanced public and analyst relations profiles and activities.• Led change; initiated multiple processes, defined goals, and streamlined workflows throughout marketing and sales departments. -
Director, Marketing - North AmericaEasyvista Sep 2013 - Nov 2014Noisy-Le-Grand, France, FrLed North American marketing strategy to achieve company sales, growth, and profitability goals. Managed Demand Generation around Digital Marketing (PPC/SEO/Social/Display/Markteting Automation), PR, field events, and national events. Worked closely with cross-functional leadership to further increase market share for EasyVista in the ITSM space. Selected Accomplishments: • Bolstered Inbound Marketing Qualified Leads 236% YoY and improved ROI and CAC.• Implemented search engine campaigns towards PPC and SEO to gain traffic and leads.• Increased opportunities and generated sales 52% YoY.• Enabled 100% revenue growth in North America• Created Inaugural EasyVista Customer Conferences. -
Senior Demand Generation ManagerIcims Feb 2013 - Aug 2013Holmdel, New Jersey, UsOversaw four groups within Marketing (Prospect Marketing, Search Engine Marketing, Channel Marketing, Inside Sales) managing a team of 20. Responsible for developing and maintaining marketing strategies to meet and exceed organizational objectives. Development of annual global and national marketing plans and budgets in excess of $8 million. Selected Accomplishments: • Team generated 100% of new business sale opportunities which resulted in 70% YoY growth in new recurring revenue for the organization, which was the highest growth rate the company had achieved. • Increased company revenue from $35M -> $94M in 2 years. • Maximized the success of product launches, go-to-market activities, and lead generation activities by aligning sales, product management, and public relations teams. -
Demand Generation ManagerIcims Jan 2012 - Feb 2013Holmdel, New Jersey, UsCreated and led all marketing activity and messaging focused on New Customer Acquisition (NCA), which includes, search engine marketing (SEM, PPC,SEO), email marketing, vertical marketing, social media marketing, print advertising, events, industry sponsorships, and direct mail. Selected Accomplishments: • Guided demand generation and inside sales teams to regularly surpass goals. • Optimized performance of main lead generating engines in SEM.• Constantly uncovered new ways to improve results and decrease acquisition costs.
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Demand Generation Manager - Field And DigitalBmc Software, Formerly Numara Software Dec 1999 - Dec 2011Houston, Texas, UsLed demand generation marketing initiatives for leading enterprise IT management software provider that included all digtal marketing across search engine placements for PPC and SEO, display ads, and email marketing, field marketing, and events. Orchestrated all phases of product and educational webinars. Delivered guidance to team of marketing associates. Kept senior decision-makers abreast of activity and results via weekly reports and update meetings. Continually improved ROI, CAC, LTV, MQLs and SQLs via marketing activities.Selected Accomplishments: • Helped take company from $3M in annual revenue to over $130M in annual revenue.• Managed annual budget of $6 million for wide-ranging marketing programs, including paid search engine campaigns such as Google Adwords (PPC) and field events. • Won multiple awards for outstanding contributions to the companyDigital Marketing Manager2002-2006Webmaster/Internet Marketing Specialist1999-2002 -
President And FounderClickable Solutions Jan 1999 - Aug 2002Founder of boutique web site design and search engine marketing firm for the local SMB market.
Joe Bonelli Skills
Joe Bonelli Education Details
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William Paterson University Of New JerseyPolitical Science
Frequently Asked Questions about Joe Bonelli
What company does Joe Bonelli work for?
Joe Bonelli works for Ocean Executive Talent
What is Joe Bonelli's role at the current company?
Joe Bonelli's current role is Co-Founder and Managing Partner | Executive Search.
What is Joe Bonelli's email address?
Joe Bonelli's email address is jo****@****zon.net
What is Joe Bonelli's direct phone number?
Joe Bonelli's direct phone number is +173260*****
What schools did Joe Bonelli attend?
Joe Bonelli attended William Paterson University Of New Jersey.
What skills is Joe Bonelli known for?
Joe Bonelli has skills like Strategy, Lead Generation, Saas, Leadership, Enterprise Software, Marketing Strategy, B2b Marketing, Email Marketing, Product Marketing, Integrated Marketing, Marketing, Seo.
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