Joe Bonelli Email & Phone Number

Toms River, Nj, Us

Saint-Herblain, Pays De La Loire, Fr

Overseeing marketing, sales and customer success - responsible for the strategic development and execution towards revenue acquisition and retention along the customer journey.• Promoted from VP of Marketing to VP of Revenue after two months.• Reduced churn by 10%• Mapped out customer journey across marketing, sales and customer success touchpoints• Implemented technology and workflows that removed silos in process and communication between departments towards better outcomes.

Saint-Herblain, Pays De La Loire, Fr

Creation of marketing strategy to optimize current marketing processes and execution of a go-to-market approach for the US that would result in increased demand generation and revenue.• Implemented nurture and engagement touchpoints to drive conversion towards improved CAC and increased LTV.• Optimized our search engine PPC listings and methodology to increase sign-ups and conversions.• Updated messaging to resonate better with target audience

Austin, Texas, Us

Leveraging my 20+ years of experience as a software marketing leader in the B2B, SaaS space, I provide strategic guidance for enterprise clients to help them drive demand generation leveraging the Oracle CX Marketing Suite.

Took company from $5M in ARR to $20M in ARR and ultimately became an acquisition target. Created and executed a digital marketing strategy to improve awareness, drive demand generation and increase revenue growth for the HCS line of business in the Healthcare IT software space. Created tight alignment between marketing, sales and product teams to craft effective content to help with new customer acquisition and speed up sales cycle with both new and existing clients. • Generated demand and increased visibility that helped the organization achieve 113% YoY revenue growth in 2019 and 109% YoY revenue growth for 2018.• Increased search rankings and website traffic via SEO and SEM (PPC) listings and retargeting campaigns.• Launched new public relations initiatives to increase company awareness and thought leadership.• Conducted audience segmentation and initiated Account Based Marketing (ABM) strategies.• Launched inaugural customer user conference in parallel to acquiring organization user conference.

Ann Arbor, Mi, Us

As part of a contract role, brought on-board in order to conduct a business assessment and the development of a sales and marketing strategical plan towards creating awareness and driving demand generation for the TraQtion software line of business within the Enterprise Quality Management Software space.

Holmdel, Nj, Us

Developed and oversaw execution of global marketing strategy, that included generating demand, enhancing branding and thought leadership in the market places of field service and last-mile delivery. Led enterprise-wide corporate rebrand initiative from concept to completion. Led Demand Generation, Public Relations, Analyst Relations, Media, Events, Social Media, and Product Marketing.Selected Achievements:• Led major corporate rebrand initiative, successfully launched 4 new product lines and orchestrated company through 3 acquisitions.• Implemented digital marketing strategies that delivered 54% revenue growth YoY.• Enhanced public and analyst relations profiles and activities.• Led change; initiated multiple processes, defined goals, and streamlined workflows throughout marketing and sales departments.

Noisy-Le-Grand, France, Fr

Led North American marketing strategy to achieve company sales, growth, and profitability goals. Managed Demand Generation around Digital Marketing (PPC/SEO/Social/Display/Markteting Automation), PR, field events, and national events. Worked closely with cross-functional leadership to further increase market share for EasyVista in the ITSM space. Selected Accomplishments: • Bolstered Inbound Marketing Qualified Leads 236% YoY and improved ROI and CAC.• Implemented search engine campaigns towards PPC and SEO to gain traffic and leads.• Increased opportunities and generated sales 52% YoY.• Enabled 100% revenue growth in North America• Created Inaugural EasyVista Customer Conferences.

Holmdel, New Jersey, Us

Oversaw four groups within Marketing (Prospect Marketing, Search Engine Marketing, Channel Marketing, Inside Sales) managing a team of 20. Responsible for developing and maintaining marketing strategies to meet and exceed organizational objectives. Development of annual global and national marketing plans and budgets in excess of $8 million. Selected Accomplishments: • Team generated 100% of new business sale opportunities which resulted in 70% YoY growth in new recurring revenue for the organization, which was the highest growth rate the company had achieved. • Increased company revenue from $35M -> $94M in 2 years. • Maximized the success of product launches, go-to-market activities, and lead generation activities by aligning sales, product management, and public relations teams.

Holmdel, New Jersey, Us

Created and led all marketing activity and messaging focused on New Customer Acquisition (NCA), which includes, search engine marketing (SEM, PPC,SEO), email marketing, vertical marketing, social media marketing, print advertising, events, industry sponsorships, and direct mail. Selected Accomplishments: • Guided demand generation and inside sales teams to regularly surpass goals. • Optimized performance of main lead generating engines in SEM.• Constantly uncovered new ways to improve results and decrease acquisition costs.

Houston, Texas, Us

Led demand generation marketing initiatives for leading enterprise IT management software provider that included all digtal marketing across search engine placements for PPC and SEO, display ads, and email marketing, field marketing, and events. Orchestrated all phases of product and educational webinars. Delivered guidance to team of marketing associates. Kept senior decision-makers abreast of activity and results via weekly reports and update meetings. Continually improved ROI, CAC, LTV, MQLs and SQLs via marketing activities.Selected Accomplishments: • Helped take company from $3M in annual revenue to over $130M in annual revenue.• Managed annual budget of $6 million for wide-ranging marketing programs, including paid search engine campaigns such as Google Adwords (PPC) and field events. • Won multiple awards for outstanding contributions to the companyDigital Marketing Manager2002-2006Webmaster/Internet Marketing Specialist1999-2002

Founder of boutique web site design and search engine marketing firm for the local SMB market.