Joe Bonilla Email and Phone Number
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Joe Bonilla is a results-driven entrepreneur committed to providing tough, but decisive leadership in communications, startup business, and media. As the co-founder, managing partner, and senior media director of Relentless, an award-winning creative strategy firm headquartered in Albany, NY with offices in Greenville, SC and Las Vegas, Joe has led Relentless to work with some of the most recognized organizations (including but not limited to: Deloitte, Uber, Amtrak, Waste Management, Bow Tie Cinemas, and many more) and public figures over the past decade-plus in business. Originally a two-person operation working out of "Class D" office space, Joe has built Relentless into a 20-person communications and creativity powerhouse since its founding in 2012 - working with rising leaders at the local, state, and federal level, startup organizations to Fortune 500 companies all driven to be part of the "public conversation," no matter the terrain or the time zone.Under Joe's continued leadership, Relentless is recognized for its media relations expertise, excellence in creative design and media production, and ingenuity in solving complex public challenges. Relentless clients have spanned the globe – from California to China, from the Beltway to Brooklyn.In addition to Joe's leadership with Relentless, Joe - alongside Relentless co-founder Rich Fazio and award-winning former journalist Liz Benjamin - co-founded Motor Oil Coffee, a startup craft coffee company based in the Capital Region, and CivMix, a news and commentary platform. Further, Joe has worked to develop and manage back-office / administrative business operations for Two Buttons Deep, an information and entertainment digital platform, to help build the brand into the fastest growing media outlet in Upstate New York with more than 250,000 followers across Facebook, Twitter, Instagram, and TikTok.Prior to Relentless, Bonilla handled media outreach for a leading enterprise technology public relations firm and was a communications director for a New York State Assemblywoman. Bonilla also served as the founding executive director of the Capital Craft Beverage Trail Association, a leading craft beverage trade association in New York State.
Relentless Awareness Llc
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Managing Partner And Senior Media DirectorRelentless Awareness Llc Jan 2012 - PresentAlbany, Ny, UsCo-founder, managing partner, and senior media director of creative strategy firm with offices in Albany, Greenville, and Las Vegas - focused on media/analyst relations, public communications, policy and regulatory affairs, advertising, video/photo services, and stakeholder outreach.Established two-person firm and grew firm to a three-office, full-service agency serving clients ranging from startup to Fortune 500.+ Manages day-to-day activities for the firm, including but not limited to: business development and lead generation, client relations, co-management of financial activities, and human resources.+ Lead spokesperson for clients in hospitality, entertainment, public affairs, transportation, technology, and manufacturing.+ Senior adviser and principal for the firm's Enterprise Management and Advisory practice, working with companies and organizations to identify and executive efficiencies to maximize potential and ROI.
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Co-Founder, Board Member, And Chief Experience Officer (Cxo)Motor Oil Coffee Company Jan 2021 - PresentCo-founder, partner, and chief experience officer (CXO) of startup craft coffee company. Responsible for the guest experience for retail and event operations and oversees customer service. -
PartnerTwo Buttons Deep Jan 2018 - PresentAlbany, New York, UsPartner, business and operations advisor for fast-growing media and entertainment startup based in New York's Capital Region. Provides advisement and counsel on business strategy and execution. -
PartnerCivmix Apr 2019 - PresentPartner, co-founder, and operations manager for emerging media and commentary startup based in Upstate New York. Co-host of The Mix podcast with co-founder Liz Benjamin.
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PresidentCapital Carshare Aug 2016 - Nov 2021Albany, New York, Us+ Board president of non-profit car sharing company in Albany. -
TreasurerCapital Carshare Oct 2015 - Aug 2016Albany, New York, Us+ Treasurer for not-for-profit car sharing company based in Albany.
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Board MemberCapital Carshare Oct 2014 - Sep 2015Albany, New York, Us+ Board member for not-for-profit car sharing company based in Albany.
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PanelistWamc Northeast Public Radio Aug 2017 - Aug 2020Regular panelist for WAMC's The Roundtable.
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PartnerDelaware Trolley House And Cafe Jul 2015 - Jun 2017Co-owner and co-founder of restaurant/cafe in Albany's Delaware Avenue neighborhood. Head of branding, outreach, and marketing strategy. -
Executive DirectorCapital Craft Beverage Trail Association May 2015 - Apr 2017+ Founding executive director of alcoholic beverage manufacturers trade association based in New York's Capital Region;+ Co-founder of the trail;+ Advocated for beverage producers' interests to municipalities, state agencies, and regulatory organizations;+ Helped grow trail membership from original four producers to nearly twenty producers in eight Upstate New York counties;+ Managed member communications;+ Developed and supported events held by the trail.
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Director Of CommunicationsAssemblymember Patricia A. Fahy Jan 2013 - Dec 2016• Manages communications for Assemblymember Patricia A. Fahy, which includes but not limited to: press statements, graphic design, social media, website maintenance, mailing materials.• Liaison for higher education and economic development issues in relation to the 109th Assembly District, which encompasses the City of Albany and Towns of Bethlehem, Guilderland, and New Scotland.
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Chair - Public, Educational, And Government Access Oversight BoardCity Of Albany, New York Mar 2016 - Jul 2016Albany, New York, Us• Chair of oversight board. Appointed by the Common Council of the City of Albany and elected by membership of oversight board members.• Assists in the development of public, education and government access television (known as "ChannelAlbany") in the City including by promoting the use of the main library studio to citizens and groups throughout the City;• Oversees the cable television public access facility/studio and assists the Public Access Coordinators, whom shall be responsible for the day to day operation of the public access facility/studio;• Reviews procurement requests made by institutional partners on behalf of PEG access. -
Vice Chair - Public, Educational, And Government Access Oversight BoardCity Of Albany, New York Dec 2012 - Mar 2016Albany, New York, Us• Board officer and substitutes in event the chair is not available;• Assists in the development of public, education and government access television (known as "ChannelAlbany") in the City including by promoting the use of the main library studio to citizens and groups throughout the City;• Oversees the cable television public access facility/studio and assists the Public Access Coordinators, whom shall be responsible for the day to day operation of the public access facility/studio;• Reviews procurement requests made by institutional partners on behalf of PEG access;• Makes recommendations on the success of the programs in Phase I of PEG funding and based upon said findings makes recommendations for expenditures of Phase II funding.
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Board Member - Public, Educational, And Government Access Oversight BoardCity Of Albany, New York Jul 2011 - Dec 2012Albany, New York, Us• Assists in the development of public, education and government access television in the City including by promoting the use of the public studio to citizens and groups throughout the City;• Oversees the cable television public access facility/studio and assists the Public Access Coordinator, whom shall be responsible for the day to day operation of the public access facility/studio;• Reviews memorandums of agreement between the city and relevant entities to assure implementation of PEG access• Makes recommendations on the success of the programs in Phase I of PEG funding and based upon said findings makes recommendations for expenditures of Phase II funding.
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Director Of OutreachHudson River Coffee House Llc Oct 2011 - Jan 2012• Manage all external relations, marketing, branding, and web development for Capital Region venue/coffee house.• Liaison and representative of owner to media outlets in addition to governmental entities.• Coordinate and foster community relations with neighborhood groups, associations, and residents.• Develops and drafts all design materials for in-store and external distribution.• Manage website and social media (Facebook, Twitter, Foursquare)• Continue to provide services to store with new firm
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Media Outreach ManagerPortfolio Pr Group Sep 2011 - Oct 2011• Develops media angles for technology and consumer-oriented clients.• Writes and edits press releases, briefing sheets, and press pitches to news outlets ranging from international media to local blogs.• Assists the team in the overall media relations strategy of the client.
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Albany Bureau Chief - Knickerbocker LedgerBasknickerbocker Inc. Jan 2010 - Aug 2011Albany, New York, Us• Led political reporting and managed political writers for Knickerbocker Ledger.• Developed in-depth source list for state and local political news stories.• Primary copy editor for all stories, including Lifestyle, Sports, Arts & Entertainment, and Political sections. -
Research Aide For Regulatory Research ComplianceUniversity At Albany Sep 2008 - Aug 2011Albany, N.Y., Us• Assists IRB (Institutional Review Board) and IACUC (Institutional Animal Care and Use Committee)/IBC (Institutional Biosafety Committee) administrators in compliance activities over research conducted at the University at Albany's three campuses.• Remittance and correspondence between primary investigators and ORRC staff regarding research protocols and modifications.• Development and maintenance of office website and guided office through university-wide website transition period.• Transitioned primary investigator forms from Word/RTF-based templates to PDFs in order to maintain consistency of documents.• Reviewed protocols that dealt with research in psychology, public policy, education, nanotechnology, biomedical sciences, and assessment. -
Director Of ProgrammingUniversity At Albany Jun 2010 - May 2011Albany, N.Y., Us• Managed and supervised the Department of Programming, including one Associate Director, two Assistant Directors, and fifteen interns.• Responsible for planning and execution of campus-wide events and programming for undergraduate student population, including but not limited to: concerts, comedy shows, speaking engagements (i.e. the World Within Reach Speaker Series).• Responsible for execution of $725,000 departmental budget.• Advised the President on matters regarding campus programming and intergovernmental activity relating to such affairs.• Reported to the President of the Student Association.
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Director Of Albany Student TelevisionUniversity At Albany Sep 2008 - May 2009Albany, N.Y., Us• Managed organizational turnaround from two members and inoperable environment to 115-member organization with compliance with internal reporting requirements and increased content generation.• Managing Editor for newly developed news division.• Developed four in-house news and entertainment programs.• Created first live webcast for organization in November 2008.• Introduced live webcast of the University-sponsored Relay for Life program, streaming for 14 straight hours.• Served on the executive board for the University at Albany Student Association and reported directly to the President.• Worked with intergovernmental entities and campus organizations for video projects and video coverage.• Achieved the goal to broadcast to off-campus students through dynamic new website.
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Assistant ManagerBow Tie Cinemas - Movieland Schenectady 6 May 2007 - Jul 2008• Assisted with management of new theatrical operation in Downtown Schenectady.• Developed templates for inventory and public scheduling sheets.• Created marketing materials for Schenectady location and three additional theaters within the chain for the Holiday 2007 season.
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Assistant ManagerMadison Theatre May 2005 - Jul 2007• Managed box office and concession staff for historic neighborhood theater.• Performed cash-handling activities.• Performed building maintenance.• Developed scheduling templates and concession computer button spread layout.• Developed marketing materials for then-two theater chain.• Built relationships with neighborhood organizations and institutions.
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Managing Editor And Co-FounderValley Voice Media Dec 2005 - Nov 2006• Co-founded community newspaper organization.• Officer-in-charge and managing editor.• Handled editorial, printing, and distribution of two branded newspapers (Knickerbocker Ledger, Valley Voice) for both Albany and Troy.• Orchestrated pre-incorporation of Valley Voice Media to become BASKnickerbocker Inc. in November 2006.
Joe Bonilla Skills
Joe Bonilla Education Details
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University At AlbanyPublic Management & Policy (Concentration: Public Engagement) -
Schenectady County Community CollegeLiberal Arts & Sciences
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Hudson Valley Community CollegeBroadcast Communications
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Albany High School
Frequently Asked Questions about Joe Bonilla
What company does Joe Bonilla work for?
Joe Bonilla works for Relentless Awareness Llc
What is Joe Bonilla's role at the current company?
Joe Bonilla's current role is Managing Partner and Senior Media Director at Relentless Awareness LLC.
What is Joe Bonilla's email address?
Joe Bonilla's email address is jo****@****are.com
What is Joe Bonilla's direct phone number?
Joe Bonilla's direct phone number is +151822*****
What schools did Joe Bonilla attend?
Joe Bonilla attended University At Albany, Schenectady County Community College, Hudson Valley Community College, Albany High School.
What are some of Joe Bonilla's interests?
Joe Bonilla has interest in New Technology, Traveling, Political News Coverage, Hiking, New Media Development, Civic Engagement, Financial Services.
What skills is Joe Bonilla known for?
Joe Bonilla has skills like Public Speaking, Press Releases, Public Relations, Blogging, Event Planning, Social Media, Editing, Community Outreach, Social Media Marketing, Facebook, Nonprofits, Press Conferences.
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