Vp, Treasurer, Cfo
I-Behavior (Part Of Wunderman Network, A Wpp Company)
Reported to President, CEO of marketing data, analytics and data management platform company that helps multi-channel retailers and marketers target direct mail, email, online display, social and mobile advertising. Joined company five months after it was founded and established finance function to enable management to make timely informed financial and operational decisions. Responsible for all areas of finance, accounting, tax, human resource and administrative functions.• Led preparation and due diligence efforts of investment banker run auction process that resulted in a sale to WPP, world’s largest marketing communications company, in Nov 2010• Completed three year post acquisition earn-out period to realize an incremental 48% in securityholder value• Helped company meet aggressive financial goals throughout its history, achieving double digit compound annual growth rates in both revenue (16%) and profit (35%) since 2006• Improved pre-tax operating profit margins each year since reaching profitability to 36% in 2014• Allocated capital among business units, departments, products and industry verticals to consistently generate 20% plus annual returns on investment• Built custom Excel model of key metrics to measure, report, analyze and project financial and operating performance• Implemented SOX controls and SEC reporting requirements post acquisition without increasing finance team staff and passed annual Big 4 audits• Migrated finance and HR function to parent company’s centralized shared services team, systems and process• Supported launch of I-Behavior in two international markets and managed statutory reporting: UK in 2011 and Brazil in 2014• Relocated company’s headquarters from NY to CO in 2006 to take advantage of competitor talent at 30% lower cost• Prepared and presented financial update at monthly Board of Directors meetings for transparency to largest shareholders and accountability by executive management
